melissa CONLON

melconlon1@gmail.com
melissaconlon.weebly.com
631.241.0476
760 Broadway, Brentwood, NY 11717

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melconlon1@gmail.com 631.241.0476

Class Assignment Milk Bone Loving

Exceptions
Objective: Make Milk-Bone the treat that every pet parent uses to
reward and treat their dog
Single-minded proposition: Love your dog
Tagline: Because you love them
Media: Print

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melconlon1@gmail.com 631.241.0476

Class Assignment Venmo Losses and Gains

Objective: Make Venmo the alternative to a physical wallet.
Single-minded proposition: Leave your wallet behind.
Tagline: Losing is gaining,
Media: Print

DONT LOSE

CHANGE.
COLLECT

LOOSE

CHANGE.
The bill comes. Its an odd amount.
While everyone should give you
23.42. You rounded down to make the
split easier. Call it $20. Now you have
to pay the difference. Change adds
up and youve been losing some. At
this point, you could have bought
more than just dinner at your local
pub. Start collecting that change.
Venmo is an app that makes and
shares payment easier. Especially
for the bills that end in odd numbers.
It ensures that youre paid to the
penny and dont pay anything more.

VENMO, LOSING IS GAINING.

LOSE YOUR

LET LOOSE.
LOSE YOUR
WALLET.

WALLET AND

NEVER
RUN OUT OF

MONEY
Whats weighing you down and holding you back? We think its your
wallet. The average one weighs more than half a pound. How much nicer
would it be not having to carry or worry about that? An app may take up
storage but it doesnt add weight. Downlad the Venmo app and start
making and sharing payments easy without any extra hassles or pounds.
Lose it. We mean it. Your awesomely lithe dance moves will thank you.

VENMO, LOSING IS GAINING.

What would you do if money wasnt an

issue? We dont believe in only bringing
what you can carry. Wallets can only
hold so much, and budgets dont make
for a fun night out with friends. Dont
worry. With the Venmo app, making
and sharing payments is easy and
convenient. That means the night doesnt
have to depend on whats in your wallet,
but rather on how you want to spend it.

VENMO, LOSING IS GAINING.

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melconlon1@gmail.com 631.241.0476

Informational postcard for Marists Pre-College program.

The front is body copy and text driven purposefully in
order to limit the chance of the target audience not
reading the information provided had it been on the back.

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melconlon1@gmail.com 631.241.0476

Class assignment 16+ page travel brochure, which employs use

of InDesign master pages, character styles and paragraph styles.
The brochure is meant to illustrate the vibrant culture and ancient
cultural markers of Peru, as well as act as an informational trip
planning tool.

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melconlon1@gmail.com 631.241.0476

Class assignment a proposed print ad for a company,

institution, or non-proft, with original headlines and body
copy.
The visuals and copy are meant to play off of the
enlightenment of the renaissance, so that students are
inspired to study at Lorenzo de Medici Institutes Florence
campus.

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melconlon1@gmail.com 631.241.0476

Class Assignment Mporium Testimonial

Campaign
A semester long campaign to promote Marist Fashion Departments
student-run boutique, Mporium. Real students, faculty and staff were
featured, and body copy crafted to reflect their connection to Mporium.

HOW DID THEY

KNOW?
MEET NICK STEARNS
HE IS A MARIST BUSINESS MAJOR
Nick is not only preparing to be a successful international
businessman by going to class; he is learning to dress the
part. He found just the right tie and watch for his favorite
suit at Mporium.

MONDAY, TUESDAY AND THURSDAY

DONNELLY FASHION PLAZA
10:30 A.M. - 5:00 P.M.
CONTACT FASHION@MARIST.EDU

HOW DID THEY

KNOW?
MEET DR. FITZGIBBONS
SHE IS A PROFESSOR OF ENGLISH IN THE
SCHOOL OF LIBERAL ARTS

Dr. Fitzgibbons has long been looking for a way to carry

her entire Canterbury Tales manuscript to class. Thanks to
Mporium she found a great tote than can handle the job.

MONDAY, TUESDAY AND THURSDAY

DONNELLY FASHION PLAZA
10:30 A.M. - 5:00 P.M.
CONTACT FASHION@MARIST.EDU

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melconlon1@gmail.com 631.241.0476

Class Assignment Mporium Testimonial Campaign

(contd) Refresh of the first three, that were distributed four weeks later

HOW DID THEY

KNOW?
MEET DR. GAVIN

HE IS A PROFESSOR IN THE SCHOOL OF

MANAGEMENT
Dr. Gavin is passionate about teaching students how to develop
successful new businesses in his Entrepreneurship class. For
him, buying a scarf and gloves at Mporium means staying
warm and supporting student entrepreneurship on campus.

MONDAY, TUESDAY AND THURSDAY

DONNELLY FASHION PLAZA
10:30 A.M. - 5:00 P.M.
CONTACT FASHION@MARIST.EDU

HOW DID THEY

KNOW?

HOW DID THEY

KNOW?

MEET SAM SOPRANO

MEET PROFESSOR CALLAGHAN

For the rare moments Sam is outside the lab, she goes to
Mporium to shop great new accessories for her lab coat. She
loves necklaces that let her make a statement and Chavez
for Charity bracelets that help her make a difference.

Prof. Callaghan teaches his programming students to sustainably

turn caffeine into software with the help of his reusable Mporium
coffee mug. Not only does this cup make your coffee look good, the
ties and mens watches at Mporium help you look 0110011101101
1110110111101100100, too.

SHE IS A MARIST CHEMISTRY MAJOR

MONDAY, TUESDAY AND THURSDAY

DONNELLY FASHION PLAZA
10:30 A.M. - 5:00 P.M.
CONTACT FASHION@MARIST.EDU

HE IS A PROFESSOR OF INFORMATION
SYSTEMS AND TECHNOLOGY

MONDAY, TUESDAY AND THURSDAY

DONNELLY FASHION PLAZA
10:30 A.M. - 5:00 P.M.
CONTACT FASHION@MARIST.EDU

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melconlon1@gmail.com 631.241.0476

Class assignment corporate logos.

These corporate, typographical logos were only allowed
to be constructed using classic font faces (i.e. Georgia,
Helvetica, and Baskerville.)