3Republic of the Philippines

CITY COLLEGE OF TAGAYTAY

Akle St., Kaybagal South, Tagaytay City
SCHOOL OF ARTS AND SCIENCES
General Education Department

MODULE 2 - FINAL TERM

Time: ____________

Homeschool:____________

Educator: Jeff Jeremiah C. Perea

ENGL1a – Purposive Communication

Title: Unit IV: Communication for Work Purposes, Communication for Academic Purposes
Lesson 1: Communication for Work Purposes
 Follow-up Letter
 Sales Letter
 Order Letter
 Complaint Letter
 Adjustment Letter
 Acknowledgment Letter
 Cover Letter
 Business Letter Styles

Learning Outcomes
a. Explain the importance of effective communication in the workplace
b. Analyze different communication documents in the workplace
c. Appreciate the significance of understanding the value of effective workplace communication

Rationale:
Essential to business success is effective communication in the workplace. Workplace
communication is simply described as the process of sending and receiving verbal and nonverbal
messages among members of a business organization. Its main purpose is to increase efficiency and
profitability through clear and effective communication that unifies actions of employees toward attaining
company objectives. In general, effective workplace communication improves relationships among
empleyees and between companies and clients. On the otherhand, poor workplace communication is
damaging to the business. In fact, US research firm Gartner as cited in the webpage of University of
Auckland (2017), reprted that 70% of business mistakes are due to poor communication. This statistic
substantiaties the need that more emphasis should be put on improving communication in the workplace
to prevent business losses.

Topic/s:
Lesson 1: Communication for Work Purposes

A. Common Types of Business Letters

A business letter is a professionally written communication that is sent through postal mail or
messenger or the internet. Business letters are written in standard formats and each serves a specific
purpose.
Description of common types of letters written for business.

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Follow-Up Letter
 Usually written after some initial communication, i.e. not hearing from a company after sending
a job application letter or a request that has not been acted upon
 Use a polite tone - remind the receiver gently and do not accuse him or her of forgetting about
your job application or a request
 Write straight to the point stating in a few words the reason you are sending this type of
communication
Sales Letter
 Starts off appealing words to catch the reader’s attention
 Strong call to action is used to make the reader act upon something
 Details the advantages of doing something to the recipient, e.g. buying a product or service
 Includes information such as phone number or email address to make it easy for the reader to
respond
Order Letter
 Sent by individual customers or businesses to other individuals or businesses to place order for
products or services
 Must specifically state the name of the product or service, description, quantity and unit and
total price
 Sometimes, the manner of payment or the payment itself is included in the letter
Complaint Letter
 Written and sent to express dissatisfaction or disappointment about a product or service
 Professional tone is used - words should be direct but tactful - if you want to be listened to by
the receiver
Adjustment Letter
 Usually written and sent by a company as a reply to a client’s claim or complaint
 Begin the letter with the good news on adjustment if it is to the client’s favor; otherwise, stick to
facts and make the customer feel and see that you understand the predicament
Acknowledgment Letter
 Written to inform the receiver that a previous communication has been received
 Simply serves as simple receipt without explaining whether or not action upon the previous
letter has taken place
Cover Letter
 Usually sent along with a parcel or other merchandize
 Describes the contents of the package, why it is sent and what should be done with it
 Very concise and clear

Sample Sales Letter

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 December 9, 2019
ATTY. ENRICO F. CUENCA
General Manager, Golden Opportunity, Inc.
RCBC Plaza, Ayala ave. Cor. Gil Puyat Ave.
Makati City, Metro Manila, Philippines 1200

Dear Atty. Cuenca:

Christmas is just around the corner, and this joyful season will never be complete without giving
gifts to co-workers that we value the most in our company.

ORDER A BAG OF COOKIES AND GIVE AN ORPHAN A PAIR OF SLIPPERS

THIS CHRISTMAS.

You are absolutely right. Our school organization, Chefs and Chips, is selling bags of
assorted cookies to raise funds that we need to purchase at least a hundred pairs of slippers for the
kids at the Home for the Homeless Kids Orphanage. For all we know, Christmas Season is the
time of sharing our blessings with the less fortunate ones especially those abandoned children
of God. When you buy our cookies, you not only get a taste of sugar-free chips made by Bread
and Pastry students of the University of Makati but you also contribute in making the orphans
happy with a pair of slippers for this Christmas.

We offer 10 cookies/bag for P200.00 and 15 cookies/bag for P280.00 only. So, don’t waste time.
Hurry! Fill out the order form that we have enclosed and buy bags of yummy cookies now.

Sincerely,

(signature)
Emman C. De Gracia

Encl.: Order Form

Sample Order Letter

March 25, 2019

Christian Michael F. Reyes

Store Manager, National Book Store
Ground Floor, SM Megamall Building A,
EDSA cor. Doña Julia Vargas Ave., Ortigas Center
Mandaluyong City, Metro Manila, Philippines

Dear Sir:

Summer is fast approaching and I am getting some teenagers in my neighborhood ready for
a meaningful one by reading books that inspire young minds in pursuit of their ambitions and
dreams in life. Too, I hope that by reading these books they will become people of great value
someday.

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Kindly see below for the list of inspirational books I wish to purchase at the end of this month.

An Artist Once Said: An Inspiration Book 2 copies @ P295.00 each

God’s Little Devotional Book for Students 2 copies @ P265.00 each
Successful and Satisfied for Men 2 copies @ P150.00 each
Successful and Satisfied for Women 2 copies @ P150.00 each
The Power of Forgiveness 1 copy @ P669.00 each
The Power to Get Things Done 1 copy @ P695.00 each
The Kindness Pact 1 copy @ P495.00 each
All the Bright Places: A Novel 1 copy @ P459.00 each

TOTAL: 12 books for P4, 038.00

I will be giving you the payment on the day the books are delivered to my home address at 43-H
A. Mabini Street, West Rembo, Makati City. Please inform me of the day and time of delivery.

Thank you very much.

Sincerely,

(signature)
Zoe Ysabelle V. Nostratis

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Sample Complaint Letter
https://www.scribendi.com/academy/articles/example_complaint_letter.en.html

56 Disgruntled Street
Somewhere Unhappy
1AM MAD

Customer Service Manager

That Awful Company
Somewhere Awful
UR BAD

June 15, 2016

Dear Sir/Madam,
I am writing today to complain of the poor service I received from your company on June 12,
2016. I was visited by a representative of That Awful Company, Mr. Madman, at my home on
that day.
Mr. Madman was one hour late for his appointment and offered nothing by way of apology when
he arrived at noon. Your representative did not remove his muddy shoes upon entering my house,
and consequently left a trail of dirt in the hallway. Mr. Madman then proceeded to present a range
of products to me that I had specifically told his assistant by telephone I was not interested in. I
repeatedly tried to ask your representative about the products that were of interest to me, but he
refused to deal with my questions. We ended our meeting after 25 minutes without either of us
having accomplished anything.
I am most annoyed that I wasted a morning (and half a day's vacation) waiting for Mr. Madman to
show up. My impression of That Awful Company has been tarnished, and I am now concerned
about how my existing business is being managed by your firm. Furthermore, Mr. Madman's
inability to remove his muddy shoes has meant that I have had to engage the services, and incur
the expense, of a professional carpet cleaner.
I trust this is not the way That Awful Company wishes to conduct business with valued customers
—I have been with you since the company was founded and have never encountered such
treatment before. I would welcome the opportunity to discuss matters further and to learn of how
you propose to prevent a similar situation from recurring. I look forward to hearing from you.

Yours faithfully,

(signature)
Zoe Ysabelle V. Nostratis

Sample Acknowledgment Letter

Dear [Mr. X],

I am writing to you this [letter/email] in a humble attempt to express my gratitude towards the

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 unconditional support that you have given during [my project, my sickness, etc…]. I am truly
thankful and appreciate your efforts. I could have never made it without you.

It is always good know that I’m surrounded by [loyal] and companionate people like yourself.
You are a good friend and I take pride in our relationship. I don’t know if I will ever be able to
return back the favor, but in case I couldn’t, please know how much I value and appreciate your
help. Thank you very much.

Sincerely,

(signature)
Zoe Ysabelle V. Nostratis

Instruction/s
Read and analyze the different instructions given below. Follow what they tell you to do.

Write the following:

*MAKE EVERYTHINNG AS REALISTIC AS POSSIBLE.
*MAKE EVERYTHING AS DETAILED AS POSSIBLE.
*CHOOSE ONLY 2 (two) LETTERS TO WRITE: ONE COMAPANY LETTER AND ONE PERSONAL
LETTER *CREATE A LETTERHEAD FOR YOUR COMPANY W/LOGO (for company letters)
*THIS IS A GROUP ACTIVITY.
*USE THE SENDER/RECEIVER DETAILS BELOW

SENDER DETAILS:
A. Use this if you are sending a letter on behalf of your company.
Name: (Use your groupmate’s name)
Company Name: (Think of a company related to your course. Produce your own company
name.)
Company Address:
Philippines
5 Kennedy Drive
Quezon City
Tandang Sora
Company Contact Details: (Create your own contact details.)

B. If you are sending a PERSONAL letter, use your personal details instead. Assume your
own work title (trabaho mo) if need be.

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RECEIVER DETAILS:
Name: JEFF JEREMIAH C. PEREA
Position: *Depends on the letter* (Manager, Attorney, Owner, Chief Engineer etc.)
Company: *Depends on the letter* (Think of a company name for your receiver)
Company Address:
Makati City
Lot 27A
Block 5H
Philippines
San Lorenzo Village
14 Zaragoza St.

CHOOSE ONLY TWO:

1. Follow-up Letter
Your company made a deal with a Television Network to endorse your product on air. However, it has
been 4 weeks and you have not seen your product on T.V. (This means that you will write a letter on
behalf of your company to the advertising head of the television network.)

2. Sales Letter
You want your company to be the official supplier of a certain chain of convenience stores. (This means
that you will write a letter on behalf of your company to the Regional Manager of the convenience store
chain.)

3. Order Letter
Make a PERSONAL LETTER. You are preparing a party for your Mother's 60th birthday. The party's
theme is "1970'S". Order everything you need.

4. Complaint Letter
This is another PERSONAL LETTER. You are complaining to an insurance company because your
insurance application has not yet been approved. It has been 5 months since the agent, Ms. Aiza
Hernandez promised to process your papers. Ms. Cinco is also somehow rude and does not sympathize
with the clients. (You will have to write to the Case Manager for this issue.)

Reference:
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 Caudilla, J. & Cansancio, J. (2019). Purposive Communication. Books Atpb. Publishing Corp:
Mandaluyong City, Philippines.