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  • Techniques of The John Lewis Advert

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    Techniques of the John Lewis advert Camera angle Medium shots Panning shots shots Long shots Slow paced Iconography John Lewis products Animals resenting friends and family Shows the difference in people Editing Slow shots Fading transitions Not a lots of cuts Lighting light colours Soft tones Mainly whites Muted / natural Sound and Music Soft music Timed to match what happens in the program song composed just for the advert No sound, just song played over the program.

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    techniques of the john lewis advert

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    Techniques of the John Lewis advert Camera angle Medium shots Panning shots shots Long shots Slow paced Iconography John Lewis products Animals resenting friends and family Shows the difference in people Editing Slow shots Fading transitions Not a lots of cuts Lighting light colours Soft tones Mainly whites Muted / natural Sound and Music Soft music Timed to match what happens in the program song composed just for the advert No sound, just song played over the program.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    96 views1 page

    Techniques of The John Lewis Advert

    Uploaded by

    api-295553258
    Techniques of the John Lewis advert Camera angle Medium shots Panning shots shots Long shots Slow paced Iconography John Lewis products Animals resenting friends and family Shows the difference in people Editing Slow shots Fading transitions Not a lots of cuts Lighting light colours Soft tones Mainly whites Muted / natural Sound and Music Soft music Timed to match what happens in the program song composed just for the advert No sound, just song played over the program.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Techniques of the John Lewis advert

    Camera angle

    Medium shots
    Panning shots

    Shots

    Long shots
    Slow paced

    Iconography

    John Lewis products


    Animals resenting friends and family
    Shows the difference in people

    Editing

    Slow shots
    Fading transitions
    Not a lots of cuts

    Lighting

    light colours
    Soft tones
    Mainly whites
    Primary colours
    Muted/ natural

    Sound & Music

    Soft music
    Timed to match what happens in the program
    Song composed just for the advert
    No sound, just song played over the top

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