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BREAKFAST

Source: Study on Breakfast Habits of Indians Supported by Kellogg India


Private Limited pdf

Most Skipped Meal of


Day..
the
Breakfast
is the most highly skipped meal of the day (breakfast 27%
vs. Dinner 5%)
Teenagers have a high tendency to skip breakfast vs kids and adults
Breakfast is missed because of lack of time and not feeling hungry
Women tend to miss breakfast more often than men

Approach to the
uick issue
and Nutritious Breakfast for Youth
=

Understanding breakfast trends


in young adults -Survey
What is your gender?
How old are you?

What is your status married/unmarried, working/not working?


How often do you have or skip breakfast a week? What is/are the
reason(s) behind for not having breakfast?
Why do you have breakfast?
How long do you spend on having breakfast?
What do you eat for breakfast in general?
What is your priority of choosing food?
How much do you spend on having breakfast?
What ingredients do you expect In your breakfast such as
nutrients, fibre, low calorie, easy to cook & eat, availability etc.

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