The image is a magazine poster which was

used in order to promote the artist, Lana Del

Reys, North American January 2013 tour
poster incorporates synergy for her album
Born to Die; the image is virtually the same,
with an exact duplicate of the typography.
I will be using synergy within my
own product as I intend to use
the poster image for my digipak
front cover.

Title of the event managing company

is very small, removing focus.
Although audiences will not feel
obliged to read this, its necessary
and required for legal issues.

Whilst Lanas appearance would connote an

intertextual link to patriarchy and the
traditional American housewife, the camera
angle and framing juxtaposes this. This is
supported by the shadows placed under her
chin and eyes, encouraging the connotation
of mystery. The use of a low-angle shot
allows for her to hold more power and
authority; she appears empowering. The
direct mode of address through the use of
her eye contact signifies her control and
makes it appear as though she is looking
right at the audience.
The setting appears as a very natural and
limited element which enhances Lanas
presence.
The style of the poster image would relate
her to the indie-pop genre and cater a more
niche-audience as a pop artists poster
would very often feature technologically
enhanced details which have been
360 Marketing is in use at the bottom of
the poster; there are links to the various
sponsors/collaborative partnerships and
websites you can use in order to purchase
her products and concert tickets.
The artist is a dominant figure within the shot
as a result of the rule-of-thirds. Many
people would recognise her by her
appearance so theyd be encouraged to

The poster features iconography and

a homage to the American flag: blue
of the sky, white of her shirt and the
text and the red of the text and her
lips.

TYPOGRAPHY
On the poster, there is a limited amount of
text which is important as people would not
want to read a lot; if the poster is used in
train stations where there is a large amount
of people commuting every day, they would
not stop to read every word so it would need
to be eye catching and just enough to inform
them.
The text is in the format of a statement,
limiting the time required to understand
whats being offered. Audiences would be
able to glance at the poster and know exactly
what its promoting.
There is continuity in the colour pallet; on the
sky, the text is white whilst on the white shirt,
the text is blue. The different colours for each
section makes it stand out. The red
colouring of the tour name is the most
attractive colour to the eye, redirecting the
focus to her orangey-red lips.
The artist name title is designed to be larger
than the tour date; people recognise her
name, if they know shes touring they wont
care about exactly when
The modern-feel of the San Serif font type
juxtaposes with the background image as it
appears to be very traditional and vintage.
COSTUME AND MAKEUP
Throughout her work, Lana Del Rey is
recognised by the star image that she
upholds; the identity that she has constructed
for herself is that she is sophisticated and
very vintage. The style of her appearance
enhances her musical elegance that is of the
1960s; within the album cover audiences can
recognise a dated car in the right corner
which adds to this vintage feel.
There is a binary opposition within her style of
work as she represents herself as being very