Professional Documents
Culture Documents
Methodology
Creative
Design
3 months
BCI Pilot
Completed, 3 TVCs
- EBF
- Healthy Snacking
- Complimentary food
Process
Evaluation
Completed, 3 TVCs
Writing report of preaired at JTV &
post and case-control
community activation evaluation by
in 12 villages
SEAMEO
BCI
Implementation
Implementation
partner selection
Completed &
Disseminated
on Dec 2014
Creative
Design
On-going for 2
TVCs
1. Health Services
Strengthening
2. Behavioural
change
3. Nutritious
product
Maternal Nutrition
Formative
Research
Baduta Program
BCI Phase 1
Implementation
Implementation
partner selection
Process
Evaluation
TBD
BCI Phase 2
Implementation
TBD
4. Safe drinking
water
FR Highlighted Findings - 1
IYCF Practices
Breastfeeding:
Breast-milk is understood to be best, but women lack confidence in
the quality and quantity of their own breast milk, which they cannot
see or measure.
Well-meant advice also undermines confidence (if I cannot afford the
food the midwife advices, my breast milk cannot be good either).
Mothers are unaware that formula does not supplement, but
displaces breast milk.
Complimentary feeding:
Mothers ultimate goal is getting her child into a routine and eating
from the family plate as soon as possible for social, economic and
practical reasons. This results in a too brief complementary feeding
phase.
Home-made porridge copies the family diet in adult proportions,
which is rice-heavy, filling up the stomach of the child with insufficient
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nutrients.
FR Highlighted Findings - 2
IYCF Practices
Snacking and processed foods:
Feeding is about keeping the child happy, and is led by the child,
resulting in uncontrolled snacking habits.
Snacks (biscuits, deep-fried snacks) are being given often just
before the next meal.
FR Highlighted Findings - 3
marriage is the major event after which the lives of women change
dramatically,
clear distinction with respect to our target audience namely;
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THANK YOU
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