Bridge Housing / TRT: 02:12 / Herman A.

Trass Jr/ COM301 / Air Date:

10/17/13

Bridge Housing
VIDEO

AUDIO

B-ROLL:

((VO #1))
SAN FRANCISCO IS AMONG THE
Expensive San Francisco real estate
PRICIEST PLACES TO LIVE IN THE
in St. Francis Wood and Alamo Square COUNTRY. BAY AREA RESIDENTS
KNOW ALL TOO WELL ABOUT THE
Homeless people
EXCRUTIATING SQUEEZE OF THE
RENTMAN ON THEIR WALLETS. ADD
Bridge Business card
TO THAT A GROWING PROBLEM WITH
DISPLACED AND HOMELESS PEOPLE.
ENTER BRIDGE HOUSING. MOST
PEOPLE CREDIT THE .COM BOOM OF
THE LATE 1990S BUT WHAT MAY
SURPRISE YOU IS
((SOT-Lyn Hikida-@:30))
CG: Lyn Hikida
So back in 1983 well before the
Director of Communications and
.com boom the original benefactor of
Media
Bridge saw that there was a problem,
Bridge Housing
he made a big donation about
$650,000 to the San Francisco
Foundation and asked them to help
start a task force to figure out
practical solutions to the problem.
Graphic: Michael Jackson
((Graphic))
1983?

CG: Lyn Hikida

Director of Communications and
Media
Bridge Housing

B-ROLL:
Human Services Agency report
Homeless people.

WHAT EXACTLY DOES BRIDGE DO

THEN?
((SOT-Lyn Hikida-@:57))
Bridge Housing for about 30 years
has been a leading nonprofit
developer owner and manager of
affordable housing. We really serve
working families and seniors on a
fixed income who just cant afford the
high price of rent in places like San
Francisco.
((VO#2))
THE DEPARTMENT OF HUMAN
SERVICES ESTIMATES THERE ARE
6,436 HOMELESS PEOPLE LIVING IN

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Bridge Housing / TRT: 02:12 / Herman A. Trass Jr/ COM301 / Air Date:
10/17/13
SAN FRANCISCO OF WHICH MORE
THAN HALF LIVE ON THE STREETS
WITHOUT SHELTER. BRIDGE IS
DOING ITS PART TO GET THOSE
UNFORTUNATE SOULS FROM THEIR
BLEAK SURROUNDINGS INTO A MORE
HUMANE AND RESPECTABLE
POSITION. BRIDGE INDEED.
OC: Herman A. Trass Jr
San Francisco

((SOT Standup-Herman A. Trass Jr))

Im standing here in front of Rene
Cazenave Apartments. This is
Bridges latest acquisition in the city
of San Francisco. All of its tenants
will be formerly homeless and
referred by the San Francisco
Department of Public Health.

B-ROLL:

((VO #3))
THE NOW UNDER CONSTRUCTION
COMPLEX WILL FEATURE 120 STUDIO
AND ONE BEDROOM APARTMENTS
UPON COMPLETION. IT IS EXPECTED
TO OPEN LATE 2013.
((VO #3))
DETRACTORS WILL SAY THAT THIS
TYPE OF AFFORDABLE HOUSING MAY
ATTRACT THE WRONG CROWD. BUT
WHAT THEY DONT KNOW IS

Cahill sign
Fence
Light fixtures
B-ROLL: Composite sketch of Rene
Cazenave Apartments
Rene Cazenave Apartments (pan)

CG: Lyn Hikida

Director of Communications and
Media
Bridge Housing

((SOT-Lyn Hikida-@1:57))
We have a very careful screening
process. We actually have about a 7step application process where we do
background checks we check your
assets we check your tax returns we
do references landlord references.
Its actually harder to come live in a
Bridge property than it is to just rent
an apartment from anybody.

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Bridge Housing / TRT: 02:12 / Herman A. Trass Jr/ COM301 / Air Date:
10/17/13
OC: Herman A. Trass Jr.

((OC-Herman A. Trass Jr.))

IN SAN FRANCISCO, IM HERMAN
TRASS FOR K-ART NEWS.

Anchor Tag: If you would like to learn more about Bridge Housing log on to
bridgehousing.com

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