Prabhu Ram & Maanasi RK

Digital Media Marketing

Activities & Reports

7 Types of Spending in Digital Marketing

Digital Platform

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Contextual Targeting
Behavioral Targeting
Demographic Targeting
Day part Targeting

ABB
Group |

ABB Group
12/9/15 | Slide 2

Affinity Targeting

Purchase Based Category Targeting

Geographic Targeting

Remarketing

AdWords & Ranking for Industrial Keywords in Google

Effort :

ABB
Group |

ABB Group
12/9/15 | Slide 3

Good content,

SEO tactics ,

Adwords monitoring

Graphical Banner Ads

ABB
Group |

ABB Group
12/9/15 | Slide 4

Facebook Marketing

Sex, Age, Income, Status, Location, Work

offers an excellent

platform for targeting

as per the user profile
ABB
Group |

ABB Group
12/9/15 | Slide 5

Facebook Marketing RobotStudio Campaign

ABB
Group |

ABB Group
12/9/15 | Slide 6

 Thermal Spraying with Praxair TAFA

Facebook Performance

November 2013

Added +348 Likes in the month

Total: 5079 ( November 30)

ABB
Group |

ABB Group
12/9/15 | Slide 7

Twitter Performance

In November added +127

Total: 3079 ( 30 November )

ABB Group
12/9/15 | Slide 8

Google+ Performance

In November added + 52
In Circles Total: 497 ( 30 November )

ABB
Group |

ABB Group
12/9/15 | Slide 9

Market Share of Voice ( ABB Brand vs Competitor )

MSV ABB
Robotics: 55.8

ABB
Group |

ABB Group
12/9/15 | Slide 10

Update in LinkedIn
3

5
ABB
Group |

ABB Group
12/9/15 | Slide 11

Paid Promotions in LinkedIn

ABB
Group |

ABB Group
12/9/15 | Slide 12

Klout
-1

ABB
Group |

ABB Group
12/9/15 | Slide 13

+2

Document Sharing Part 1

ABB
Group |

ABB Group
12/9/15 | Slide 14

Document Sharing Part 2

ABB
Group |

ABB Group
12/9/15 | Slide 15

Images & Events

ABB
Group |

ABB Group
12/9/15 | Slide 16

112 Followers

Monthly Dashboard Report

* Where no corporate
account exists, the biggest
similar account has been
used

Likes

Klout

Followers

Subscribers

33708

43

2632

2,695

YASKAWA

1214

47

2051

2149

Fanuc

6982

54

8468

3784

ABB
Robotics

5437

56

3237

5553

ABB
Robotics
N/A

2920

45

5166

XX

KUKA