Abhishek Anand

abhishek.anand@iimklive.com | +971-525770085
linkedin.com/in/abhishekanand5

PROFESSIONAL EXPERIENCE

LANDMARK GROUP January 2022- Present

BUSINESS ANALYSIS – STRATEGY & ANALYTICS
 Strategizing the customer acquisition plan by data analysis on various key levers like – Revenue, Frequency, Average
unit, Avg. market spend, recency & frequency, brand, discount types, brand etc.
 Designed the ATV Driver Plan (Average Transaction Value) to increase the customer’s ATV by dividing entire active
customer base into several price buckets & targeting with curated offers via CVM & Email Campaign which will be
adding the incremental revenue by 3.2Mn AED with the ROI of 110.
 Designing the monthly targeting plan in accordance with the management under Customer Loyalty Program for
Active, Winback & Acquisition Customers for the garnering the maximum ROI from the campaigns.
 Worked with Visual Merch. & Projects team on the refurbished stores across the territories to track incremental
performance pre & post refurb on several KPI metrics (Units, ATV, Footfall, Sales, Invoices & Frequency) & mapping
it with the Inventory share (Core/Fashion & Fashion Essentials) & highlighting
 Tracking entire marketing campaigns on monthly basis- social, E-commerce, Outdoor branding, reviews, Omni
campaign & PR & presenting it to CEO.
 Budgeting and tracking financials for the Creative team worth 2.5 Mn AED & tracking it further on monthly &
quarterly basis
 Worked on Recency – Frequency Metrics to design a plan to increase the customers buying frequency by segregating
the customers on the recency of the last buy & targeting them to buy before their ABT (Average Buying Tenure) &
helped to increase the average Frequency by 4.5%.
 Working with the various departments for their Market Research Activities – by onboarding the agency (Getting RFQ,
scope defining, Price Negotiation, Follow-up) & post market research strategies. E.g., Plus Size market survey, Mystery
Shopper Activity.
 Prepared territory wise – Store wise tracker for RGCC region for the Sales, Budget & loyalty program on various KPIs
 Ideation & Planning for the big events & campaigns (Pitch Talk) – Ramadan, FIFA, EID, Sales & upcoming White
Wednesday Sales
 Ongoing Projects – Max Migration, Brand Affinity & Customer Shopping Combination Reports.
 Ideation – WhatsApp business API integration for better retention rate by phasing into outbound & then to
combination of inbound & outbound communication.

AMBUJA CEMENT (Holcim Group) January 2021 – December 2021

PLANNING & STRATEGY HEAD (RAJASTHAN)
 Responsible for Sales & Inventory planning for the largest unit of the North-West branch contributing 250K Mt.
 Working in planning and strategy domain for #ICan29 program to achieve 29Mn Mt with the leadership team
 Designed a tracker using SAP to track Inventory holding, Sales, Last mile (Primary & Secondary lead tracker) of
every district & tracking it on daily basis to find the irregularities & highlighting to the management.
 Curated HEAT Map working for the district wise dispatch from the respective plants by mapping TDC & EBITDA and
analysing the weak zones & developed Channel health Index tool for the NW region
 Developed a new Strategic Planning methodology and coordinated all related activities by doing branch wise Sales
forecasting using Seasonality Index method & Correlation matrix
 Tracking the credit history & credit limit for 3000+ (Dealers & retailers of the region) & curating strategies
 Updating the pricing change across all the price clusters with respect to the competitions in the relevant market
 Analyzing the customers buying history & credit limit to provide a special approval during lean period in accordance
with the finance team.

Education 10X May 2020 – December 2020

PROGRAM MANAGER - Freelance
 Managed social media creatives & marketing campaigns on social media platforms Viz- Fb Ad Manager, Google analytics
 leading the Content Creation team of Education 10X & creating different engagement activities for the different levels.
(viz. - Activities, games & quizzes) via Canva
 Managing the team by managing the proper co-ordination between all the stakeholders & ensuring the smooth
execution of service
 Managing the faculty to map with the schedule for the international students to maintain the supply -demand balance
 CORE COMPETENCIES

 Budgeting  Strategic Planning

 Business Planning  Reporting
 Forecasting  Data Crunching & Analysis
 Inventory Management  Business Analytics

TOOLS

 POWER BI  SAP
 QLIK VIEW  Google Analytics
 Statistical Analysis  Social Media Marketing

PROJECTS & INTERNSHIP

CRISIL CONSULTING
Created report for ADB on financial data for 21 States & Conducted extensive research of temporal trends in state issuance of
guarantees in the past 18 years.

TATA STEEL – HML Dept

Optimized the cost in the HML department & reduced the total input cost by 1.5Cr per installation

1MG (Brand Awareness & Market Research)

Brand Awareness Survey & Market Research with potential customers

Quikr (Digital Branding)

Competition Analysis of Consumer Experience for Online classifieds business in India

Nivesh.com (Market Research)

Market Research with IFAs to understand Sales and Servicing process of MF Businesses

Retail Management (Academic Project)

Difference in buying approach- large store customer & Small store customer

EDUCATION
INDIAN INSTITUTE OF MANAGEMENT, KOZHIKODE 2018 - 2020
PGP – GENERAL MANAGEMENT
 National Semifinalist - BAJAJ FINSERV (ATOM)
Campus winner and national Semifinalist in the business strategy case competition
 National Finalist -Markaholic
(National Finalist in marketing Strategy case competition held across B-Schools)
 Selected in Intelligence Bureau - Ministry of Home Affairs
Secured rank in Top 0.1%ile

NATIONAL INSTITUTE OF TECHNOLOGY, ROURKELA 2012- 2016

BACHLEORS IN ENGINEERING
 Best Summer Intern of the year 2015-16 (TATA STEEL)- for optimizing the cost in the HML department