PRINCIPLES OF MARKETING DMK0013

ASSIGNMENT 1
TOPIC : MARKETING ENVIRONMENT
INSTRUCTION:
1. Report MUST contain minimum pages of 4 and maximum of 6.
2. Each student is required to submit a written report that consists of Introduction, Content
and Conclusion
3. Mode: Pairing (Two in a group)
4. Submission in the form of written report (Hard Copy)
5. Date of Submission: 14 December 2015 (Monday)during class.
6. The format of the written assignment shall be in accordance with the following
description:
Font

Arial

Size

11

Spacing

1.5

Text

Justified

7. The cover page shall be in PURPLE color and the template is as per attached
(Appendix 1)
** If you have any difficulties in submitting the assignment according to the date given,
please come and discuss with me.
PROGRAM OUTCOME(S):
PO1: Apply knowledge of marketing environment to conduct job responsibilities and research
development in consumer market. (Knowledge)
PO2: Acess, evaluate and analyse market environment information from given sources as well
as to provide solutions to address challenges and concerns in related area and to
communicate the principles in writing. (Skills)
PO6: Evaluate and analyse current information from relevant sources for incorporation into
marketing environment with minimal guidance to accomplish the highest achievement.
(Critical Thinking & Problem-solving)
COURSE OUTCOME(S):
CO2

Identify two types of marketing environment

PRINCIPLES OF MARKETING DMK0013

QUESTION:
1.

Choose a company which you are familiar with. Briefly explain your company
background.

2.

Identify the environmental factors for the company and evaluate how these factors
influence the companys marketing performance, each student is required to explain all
components as following:

3.

Identification and evaluation of the micro-environmental factors

Identification and evaluation of the macro-environmental factors

Give your conclusion based on your research. (conclusion)

ASSESSMENT:
Report will be evaluated based on rubric.

PRINCIPLES OF MARKETING DMK0013

APPENDIX 1

PRINCIPLES OF MARKETING
DMK 0013
ASSIGNMENT 1
Prepared by
YOUR NAME(ID NO)
Prepared for
MISS NUR AINA BT ABDUL JALIL

Deadline
14 DECEMBER, 2015