BUSINESS COMMUNICATION BBS10103

ASSIGNMENT 1

PREPARING PROPOSAL & PRESENTATION (20%)

INSTRUCTION

1. You are required to engage in market research. New product market research surveys
are used to collect consumer feedback about a new product or a new product concept.
2. You are required to select ONE (1) product to be reviewed. The product can be anything
from a household item such as food or a toy, to larger item such as an ipad.
3. This is a group assignment. Each group must consist between five to seven members.
4. For this assignment each group are required to prepare a proposal on the products that
you choose to be reviewed.

PROGRAM OUTCOMES

PO1 : Acquired knowledge of functions and importance of communication. (KNOWLEDGE)

PO5 :Play effective roles as leaders in organisation as well as good team players.
(COMMUNICATION SKILLS, LEADERSHIP AND TEAM WORK)

COURSE OUTCOME:

CO3 : Organize and write business messages as per standard business requirement.

PROPOSAL REPORT

1. Introduction
 What is the products
 The reason of product selection
 Who is the manufacturer
 Background of products and company
 History of the product introduction in the market.

2. Body of the proposal

 Details products specification
 Product image
 Who is the target market
 SWOT Analysis
 Proposed questionnaire
 BUSINESS COMMUNICATION BBS10103

Conclusion
 Expectation of the findings

Format
 The report should be written in the Font Arial 11 with 1.5 spacing.
 The cover page is in Orange color.
 The report pages should not be less than 12 pages including table of content.
 The deadline of report submission is on FIRST class of the SECOND WEEK.

** If you have any difficulties in submitting the assignment according to the date given,
please come and discuss with me.