Project Report on

MARKET PENETRATION OF VODAFONE WITH ITS

COMPETITORS
At
VODAFONE Pvt. Ltd.
(Srinagar)
Submitted to
SAVITRIBAI PHULE UNIVERSITY OF PUNE
In partial fulfillment of the requirements for the degree of
MASTERS OF BUSINESS ADMINISTRATION
By
ZUBAIR AHMED
Under the Guidance of
Prof. Pradnya Bhandare

Sinhgad Institute of Business Administration and Research

(2014-2016)

Declaration
I, Zubair Ahmed undersigned, hereby declare that the Project Report entitled MARKET
PENETRATION OF VODAFONE WITH ITS COMPETITORS written and
submitted by me to the University of Pune, in partial fulfillment of the requirement for the
award of degree of Master of business Management under the guidance of Prof.Pradnya
Bhandare, is my original work and the conclusions drawn therein are based on the material
collected by myself.

Date:
Place: Pune
ZUBAIR AHMED

ACKNOWLEDGEMENT

Although this project has been prepared by an intern, it bears an imprint and guidance of many
individuals. Several persons with whom I integrated have contributed significantly in the
completion of this project study. In the successful completion of my project titled Market
Penetration Of Vodafone With Its Competitors and all the companys employee with whom
I have interacted to complete my project study.

Executive Summary

The project was carried out for IDEA Pvt Ltd, SRINAGAR which is one of the leading Telecom
Company to conduct a Market research and Sales.

The project was undertaken during two months summer training at IDEA Pvt Ltd in my capacity
as a management student with marketing specialization.

The job assigned to me for the project was to do Market Analysis and interaction with
customers.
The entitled project was having many primary and secondary objectives to achieve the objectives
are as follows -------

To identify the market standing of the IDEA Pvt Ltd with its competitive telecom
companies.

To study and analyse the perception status and the movement of the IDEA Pvt Ltd along
with its competitors.

Find out the potential market and also prefer to write for competitive.

Find out the potential customers, who can be very beneficial for the company.

To make aware the customer about companys services and to educate them and aware
about the different benefits.

 To have a healthy conversation with customer to build a good relationship, to find out
the problem related with the service of the company
To motivate the customer towards companys services and to collect the meaningful
suggestion for company betterment.

To formulate the competitive marketing strategies to have better approach to the

customer.

To study the present, past and response of customer towards the services of IDEA .