ALBENS

Cider Tasting
In Collaboration with
International Chefs

Event Proposal
2015

About Us
The Cider
Having mastered the production of perfectly blended apple cider, the
team at Albens put their skills to developing exciting new flavors. After
much experimentation they have come up with two new delicious
blends: mango and strawberry. Great care has been taken to ensure
that the new flavors are made in the traditional manner and that the new
fruit tastes complement the apple flavor of the original product.

The Story
"When I drink, I think; and when I think, I drink. ~ Francois Rabelais
At Albens Cider we do things a little different. Not only for our own
satisfaction, but to encourage others the privilege of doing so.
Everything humans have created has been the result of innovative ideas
that can only be achieved by thinking differently.
Born from the love of cider, we follow the classic time-honored traditions
of cider making and add our own little twists which result in Albens being
the quintessential drink of choice for any occasion.

About The Event

The Concept
Collaborating with two international top chefs to pair their menus with
Albens Fine English Cider products that will create a perfect match.
Consumers can experience the best of both world, the greatest food and
the finest beverage.

The Purpose
To educate the market about Albens Fine English Cider products and
what kinds of food that is best served with a particular selection of cider.

The Collaboration
Two of the finest internationally acclaimed chefs will collaborate with
Albens to create the perfect pairings. They are:

Jamie Oliver

Curtis Stone

Jamie Oliver is a British chef born on May

27, 1975, in Clavering, United Kingdom.
As a child he worked in his parents
restaurant, thus influencing his career
direction. At age 16, he attended
Westminister Catering College and then
gained valuable experience working at
several reputable restaurants. His break
into television came when he appeared in
a documentary while working at the River
Caf in London. From there, he gained
fame after hosting a hit cooking show, The
Naked Chef. Multiple cookbook
publications and restaurant openings
followed. Throughout the 2000s, he
championed healthier eating for school
children in the U.S. and U.K.

Born November 4, 1975, in Melbourne,

Australia, Curtis Stone went on to become
a chef, best-selling author, and co-host of
Bravo's Top Chef Masters and Around the
World in 80 Plates. Stone attended
Victoria University in Melbourne before
leaving to pursue a career in food. He
started out cooking at The Savoy Hotel's
5-star restaurant in Melbourne before
travelling through Europe with his best
friend. Stone graduated to sous-chef at
the Mirabelle, where he worked for two
years before moving on to become head
chef at White's flagship restaurant, Quo
Vadis.

Event Details

Venue
SOEHANA HALL
The Energy Building, 2nd Floor
SCBD Lot 11A, Jl. Jenderal Sudirman Kav. 52 53

On February 2016
From 7 pm onwards

With Indoor and Outdoor Activities

Indoor Activities
Light Education on Cider with Table Settings
Continued by the Food Pairing

Outdoor Activities
Entertainment by DJ
Open Bar with Canapes Served

Participants
Around 200 Invites