Unit 16: Video and Editing Techniques

And

Unit 22: Single Camera Techniques

Post-Production Booklet for advert

Name:
Order of contents

Edit Decision List

Screen Shots of the Footage Folders

Screen Shots of the Editing Process

Complete this booklet as you edit your

final production.

Running order
Running order for production
Sequence

Description

Running Time

Girl with purple hair taking a

picture of a tree.

:07 seconds

Cumulative
time
00:00-4:074

Girl editing then posting picture

of a tree on Facebook.

25:94 seconds

4:07-30:01

Brown haired boy wearing gym

clothes going a backflip.

5:04 seconds

30:01-35:05

Boy wearing gym clothes doing a

B twist.

4:95 seconds

35:05-42:00

Girl taking a selfie but is then

flooded by teenagers joining the
photo.

7:86 seconds

42:00-49:14

Time lapse of Henley town centre. 5:03 seconds

49:14-54:17

Mother and daughter taking a

selfie.

6:98 seconds

54:171:01:15

Girl taking a picture of the

camera.

61:01 seconds

1:01:151:02:1

Apple logo/ slogan.

3:85 seconds

1:02:161:06:01

Screen Shots of Footage Folders

Screen Shots of Editing Process

I added a camera shutter sound effect to make the sound of the camera taking a picture more obvious.

I cut the shot into thirds to give the appearace of a slow mo effect, I changed the speed of the middle shot by 90% to
give a realsitice slow mo effect.

I decided to not use many fades or transitions as in my research there does not seem to be much transitions from shot to
shot, instead they just cuts to the next shot.

To make the camera shutter effect seem realistice I had to make the sound match the video, for this is happen I had to
speed up the sound effect to keep up with a the speed fo the phone taking pictures.

I deciced the lighting in this shot was not right so I began to edit the colour of the video to make it less orange.

From the beginning I wanted to make a shot of a girl taking a picture of the camera with the flash on, my idea for this
was that the flash would flood the shot and make the screen turn completely white, there would then be a transition
were the screen turns white with the Apple logo.