Assignment # 04

Made By:
Taha Qais (14465)
Amin Punjani (15900)
Sahar Sultan (14811)
Abdul Rafay (15953)
Rehan Ali (19332)

Non-Traditional Marketing
Product: SS - Sunglasses
Product Specifications: Casual, Non Sporty Sunglasses
Target Segment: Our product will target the market segment
with social class A-, B+ and B-

Marketing: Our product will be marketing through various

nontraditional forms of marketing which are as follows:
Street Marketing:
o Public shades will be made out of sunglasses.
Whenever sunlight penetrates, the image of our brand
of sunglasses will appear on the ground
o We can give stickers made in the shape of sunglasses
which can be attached onto back-windscreens
Product Placement:
o We will pay Pakistani Vine personalities to feature our
sunglasses brand in their videos where the drama
actors will use our product
Karachi Vines
Bekaar Vines
Salman Parekh
Event Sponsorship:
o Various fashion shows will be sponsored
Parts of fashion shows, not whole because of our
budget limitations
Photo-booths with our accessories