Yogesh

Karande
C T L Euro
College
MBA
Reg: 12-2012

FOUNDATION OF APPLE
Steve Jobs and Steve

Wozniak laid the

foundation of APPLE
COMPUTERS INC. on April
1,1976 to sell the Apple
1 (personal computer kit)

NAME AND LOGO

The name was taken by Steve Jobs.
The first Apple logo was designed by Ron

Wayne, co-founder of Apple Computer. It was

rather a picture than a logo. It showed Sir
Isaac Newton sitting beneath the famous
Apple tree thinking about gravity.

THE EVOLUTION OF A
BRAND

197
5

197
7

199
7

200
6

201
3

Best Known Products

Hardware line:

Macintosh line of personal computers

iPod portable media players
iPhone

Software products:

Mac OS X operating system

iTunes media browser
iLife iMovie, iTunes, iPhoto
Final Cut Studio video editing
5

APPLE 1
(LAUNCHED ON 1 JULY 1976)

Apple 1976-1984

APPLE 1

(LAUNCHED
ON 1 JULY
1976)

APPLE 2

APPLE 3
(INTRODUCED
(MAY 1980)
ON 16 APRIL,1977)

 APPLE LISA
(INTRODUCED ON
1 JANUARY 1983)
APPLE LISA 2
(INTRODUCED ON
1 JANUARY 1984)
MACHINTOSH
(January 24,1984)

SWOT ANALYSIS
STRENGTHS
One of the oldest hardware
manufacturers.

WEAKNESSES
Focusing on internal engg.
more than marketing

Control over the product.

High price

High quality product.

Consumer faced problems with

faulty batteries

Easy to carry products

Huge consumer base loyal to
apple
Product diversification

Had difficulties on some of its

products quality control
Not issued dividends

SWOT ANALYSIS
OPPORTUNITIES
Less expensive new product
lines with quality.
Product line is functional and
attractive.
Flexibility to its users.
iPods are able to communicate.
New car models with iPod
connectivity.

THREATS
Pressure from competitors.
Substitution effect
Technology changes at a rapid
rate.
Forced to develop new
products.

CONCLUSION
Commitment to licensing, push for economies of

scope between media and computers

Strategic alliances. An equity strategic alliance. An
effective way for a company like Apple to accomplish
this would be in the form of a joint venture.
Apple should continue pushing the new line of
media-centric products. This innovative company
exploits its second-mover position. In the future, they
will need to continue innovating to expand the
boundaries of both media andcomputers