Mission & Vision

BY MUZNA FAISAL

SONY
At Sony, our mission is to be a company
that inspires and fulfills your curiosity.
Our unlimited passion for technology,
content and services,
and relentless pursuit of innovation, drives
us to deliver ground-breaking new
excitement and entertainment in ways that
only Sony can.
Creating unique new cultures and
experiences.
Everything we do, is to move you
emotionally.
BE MOVED

TOYOTA
Our vision
Most respected and admired company.
Our mission
We deliver outstanding automotive products and services to
our customers, and enrich our community, partners and
environment.
Our four core values
Customer first
Respect for people
International focus
Continuous improvement and innovation.

Mission Statement Evaluation Matrix

COMPONENTS

Organization

Customer
s

Products
or
Services

Markets

Concern for
Survival, Growth,
Profitability

Technology

SONY

Yes

Yes

Yes

No

Yes

TOYOTA

No

Yes

No

Yes

No

Mission Statement Evaluation Matrix

COMPONENTS
Organization

SelfConcept

Philosophy

Concern for
Public Image

Concern for
Employees

SONY

Yes

Yes

No

No

TOYOTA

No

No

Yes

No