by Mac Fulfer

A Communications Breakthrough

MAC FULFER
Attorney at Law Author Face Reader

3604 West 6th Street

Fort Worth, Texas 76107

(817) 737-6934

AMAZING FACE READING A COMMUNICATIONS BREAKTHROUGH

BY MAC FULFER (817) 737-6934

(817) 336-3445

THE HISTORY OF FACE READING

Before the development of what is today called
modern psychology, cultures and civilizations around
the world had for thousands of years recognized the
fact that a persons character, history, and potentials
are reflected in the face.
The idea that the personality and character might be
linked to the features of the face has been a provocative
one and has engaged some of the finest minds
throughout history, both in eastern and western
civilizations. Among the classical scholars of ancient
Greece who wrote about physiognomy, the
scientific name for face reading, were Aristotle, Plato,
Aristophanes, Hippocrates and Pliny. In Imperial
Rome, face reading was considered an honorable
profession. It has been a branch of Chinese medicine
for centuries.
With the rise to power of the Catholic Church in the
West, especially during the Inquisition, many forms of
research and esoteric knowledge fell into disrepute.
In fact, during the 1500s, Queen Elizabeth I let it be
known that anyone claiming to have knowledge of
physiognomy or fantastical imaginations would be
stripped to the waist and whipped until bloody. It
was outlawed again during the reign of George II, but
research continued. Many greats and near greats
studied and wrote about face reading, with the most
notable body of works written by scientist Charles
Darwin and German pastor and poet, Johann Kasper
Lavater. Even the famed financial analyst, Charles
Schwab not only used face reading, he also wrote the
forward for a publication on how to find the right job
by using physiognomy.
The decline of face reading in modern times was due
in large part to the discrediting of another competing

study of human character called phrenology. The

phrenologists claimed that the bumps on the head were
caused by the brain development beneath and that by
studying the bumps you could understand the mind of
the subject. The development of scientific brain
mapping proved this theory to be in error and in an
overreaction the scientific community ignored or
abandoned many other valuable areas of inquiry
including physiognomy and even hypnosis.

How does it work?

We are all face readers, almost from birth. Our face

becomes our personal representation or metaphor for
who we are. It is how we are identified. Even more
significantly, as we take ourselves through the world
and as each person we meet responds to us they are
responding in part to our face. The response that we
get from each person we meet in turn affects how we
perceive ourselves. Our self-perception affects how
we think and feel which in turn affects not only the
lines in our face but even its physical form. In one
sense our habitual patterns of thought and feeling are
etched in our face.
What shapes our face is both nature and nurture.
On the nature side we could say that the structure of
our face is genetic. It is true that we can trace certain
personal features such as ears that stick out, a
particular type of nose, or a strong chin just by looking
at the family photo album. However, in our family of
origin we also hear things like, you have your
grandpas independence, or you have your uncles
nose for business or, you have your fathers
competitive drive. If you look closer you may notice
you also inherited the physical feature that indicates
that trait.

AMAZING FACE READING A COMMUNICATIONS BREAKTHROUGH

BY MAC FULFER (817) 737-6934

On the nurture side of the equation, life events shape

our face. Or put another way our face is shaped by
the way we use it. We readily accept that we can
change our bodies. If we want bigger muscles we
sign up for a health club, and we are not surprised
when we see results. Yet, we seldom stop to consider
that our faces are just as changeable. In fact, our
faces are even more affected by our attitude, outlook,

and emotions than our bodies because our face is our

most expressive feature. Just as your senses develop
your mind and your inner world, that inner self is
reflected in your face as you react and respond in
every waking moment. For example if you are a
person who requires of yourself a forced mental focus
as a habitual pattern, you will develop those two
vertical lines you can see between the eyebrows.

AMAZING FACE READING A COMMUNICATIONS BREAKTHROUGH

BY MAC FULFER (817) 737-6934

LEARNING TO READ FACES

When we start to look at faces one of the first things

we notice is that faces are not symmetrical. This fact
gives a tremendous insight into the changes in a
persons life.
When reading a face one of the first things I do is to
mentally draw an imaginary line down the center (from
forehead to chin) and notice all the differences between
the left half and the right half of the face. (Remember
it is not your left and right but the left and right of the
person being read.) Everything counts, including the
differences in the lines, eyebrows, eyes, the sides of
the nose, nostrils, cheeks, ears, etc. The more
noticeable the difference the more significant the
meaning. It is a scientific fact that the left half of our
brain controls the right side of our body including
everything on the right side of our face. While, at the
same time, the right half of our brain controls everything
on the left side of our body including the left side of
our face. (It does not make any difference if you are
left or right-handed, This is true regardless of
dominance.)
Left brain functions can be described as dividing the
world into monads of data, which we organize into
logical sequences to predict an outcome. Our left
brain is like our computer. It is concerned with facts,
logic, data and linear time and that part is reflected on

the right side of our face. We could say that the right
side of our face reflects how we take ourselves out
into our external or business world.
On the other hand the right half of our brain is
concerned with non-linear or global consciousness.
For our purposes we can describe right brain functions
as our imaginative, intuitive, emotional, dream, or
childhood world which is reflected on the left side of
our face. We could say the left side of our face is our
personal side.
When we see a face that is asymmetrical we can see
that the person may have one style in their personal
life but have a very different perspective in their
professional or business life. For example, from the
difference in eye angle we may be able to determine
that a person who has a left eye that angles up but a
right eye that angles down is optimistic when it comes
to personal matters or relationships but expects
problems in their external world and may be more
guarded or pessimistic about outcomes in business.
Each time there is a very noticeable difference between
features on the left side of the face from those on the
right there is a difference between the persons
personal life or inner world and their business life or
external world.

AMAZING FACE READING A COMMUNICATIONS BREAKTHROUGH

BY MAC FULFER (817) 737-6934

Eyes - Showing Stress

Anytime we experience mental stress we also have a corresponding physiological response: our eyes float up.
This appears as white showing between the eyelid and the iris, or colored part of our eye. Our eyes are in a constant
expressive dance. With each even mildly stressful feeling or thought, they will react to indicate our true mental state.

Stressed (some white showing below iris)

Mental Stress
When the white is showing between the iris and the lower lid in
both eyes, it indicates mental or emotional stress and possible
fearful feelings or worry. If there is more white showing in your
left eye, the stress is about concerns in your personal life. If
there is more white showing in the right eye, the stressful thoughts
or feelings are related to business, professional or financial
factors.

Violent (white shows above iris)

Stressed to the point of possible violence
If you see someone with the white showing above the iris, it
indicates not only stress but also that the person may react in a
violent manner. For example, a person who is approaching the
psychological flight-or-fight threshold may have white showing
above the iris.

Disconnected (white is showing all the way around the iris)

Mental disconnect
State of shock
If you see someone with the white showing all the way around
the iris, be careful. This indicates someone who may be in a
state of extreme mental disconnect and may not even be aware
of his actions. You will sometimes see this in a person who is
going into shock after a catastrophic event or who is under the
influence of dangerous drugs.

Reprinted from Amazing Face Reading 1996 all rights reserved

AMAZING FACE READING A COMMUNICATIONS BREAKTHROUGH
BY MAC FULFER (817) 737-6934

Eyelids - Bottom lids

Wouldnt you like to know if a person is open to what you are saying or if they are closed off with wariness,
suspicion, skepticism, shyness or a judgmental stance? You can know a persons true attitude even when they are
maintaining a pleasant smile just by checking out their bottom eyelids. When we are open and positive, our bottom
lids become more curved to let in more light. When we become guarded or defensive, our bottom lids will become
almost straight or flat.
Straight (bottom lids are straight across the eye)
Guarded
Extremely loyal to friends
Screens out information
You are maintaining an emotional distance or self-protective
attitude. You may be suspicious, fearful, mistrusting, anxious, or
even shy. You keep your guard up and can be initially difficult to
approach. Once you accept someone, however, you can be a
most loyal friend, lover, spouse, or supporter.
If someones bottom lids become straight while you are talking
to them, the person has become suspicious and guarded. They
are screening information through a wary, mistrustful mental filter.
If the lid is straight on the left side only, the person is suspicious
on a personal level. If the right side only is straight, the person is
wary of the information being received or of something occurring
in their external environment or professional life.
Curved (bottom lids are curved)
Open and receptive
Non- judgmental
Willing to listen
You are positive, receptive and open to people and new ideas.
You are willing to take in and want to consider all the facts and
information.
If a persons lids become more curved as you talk, then he or she
has just become more open to you and is truly listening to
whatCurved (bottom lids are curved)
Cutting Pupils (top lids cut pupils in half)
Internal agenda
Very different world view
If you see someone who has the top lids cutting the pupils in half,
this can be a danger signal. It is frequently seen on violent
criminals and terrorists. It indicates that the persons internal
agenda is more real to them that anything in the external world.
Reprinted from Amazing Face Reading 1996 all rights reserved
AMAZING FACE READING A COMMUNICATIONS BREAKTHROUGH
BY MAC FULFER (817) 737-6934

ADDITIONAL SIGNALS

How can we tell when someone is open and receptive to what we are saying? Some additional signals that will tell
us when a person is receptive are included in the following checklist. Equally important are those subconscious
early-warning signals that indicate that the person is rejecting what is being presented. For the purpose of clarity in
the checklist, the buyer is the one receiving the information and the seller is the person presenting the information.
Positive signals

Negative signals

Buyers bottom lids are rounded or curved. This

indicates a willingness to hear the information before
passing judgment.

Beware of the smiling face with straight bottom

lids (the lower eyelids are straight across, covering
part of the iris of the eye and the wrinkles below the
eye seem to disappear). This can indicate an underlying
wariness, guardedness or even anger that is not being
expressed.

Buyer gestures with open palms or palms displayed

in the direction of the seller with fingers slightly cupped.
This is a gesture of mental integration.
Buyer has a relaxed body posture and relaxed
facial expression. Remember that we tense our
muscles when we feel threatened, frightened or
defensive.
Buyers gestures and facial expressions are
congruent. For example, the buyer nods his or her
head yes when listening and responds positively, smiling
and laughing at appropriate times.
Buyers body movements are synchronous with
seller. Look for the buyers pattern of gestures and
body movement to mirror, match, or be in harmony
with those of the seller.
Increase in the buyers self-disclosure. Notice
when the buyer starts revealing more of his or her
thoughts, and displaying a greater willingness to
express feelings.
Buyer is willing to make direct eye contact and
appears open and enthusiastic.
Buyer rubs his or her chin. While this might
indicate that the buyer is feeling a little uncertain, it
can also signal the buyers subconscious
acknowledgment of the sellers expertise or authority.

Watch for stiff-fingered palms and an extended,

rigid thumb. This is a control gesture warning people
to remain at a distance. It also telegraphs, I will not
give up my position. Also notice rigid or stiff body
postures, like arms folded tightly across the chest or
tight, frozen facial expressions. When these are
coupled with either little or no body movement or
sudden, erratic body movements, they are warning
signs. The buyer is not relaxed and happy.
Additional negative signals include: running or
rubbing an index finger back and forth under the nose;
rubbing the face; pulling the hair; or rubbing the back
of the neck.
Be aware of incongruent body signals, such as
shaking the head no when responding to a positive
statement. Incongruent body signals often telegraph
an internal conflict that isnt being expressed.
Indicators of strong resistance include any or all
of the following: buyer crosses their arms across their
chest, crosses their legs and turns them away from
the seller, turns their legs toward an exit, looks away,
turns their back, or closes the door in your face.

AMAZING FACE READING A COMMUNICATIONS BREAKTHROUGH

BY MAC FULFER (817) 737-6934

Without a doubt, the greatest asset in sales is the ability

undisclosed thought or feeling will expand your

to communicate. A successful sales person is often

communication skill beyond measure. When observing

perceived as having a natural gift of gab. However,

gestures and body movement as communication,

contrary to what we may think, the most important

remember that timing is of the essence. By becoming

component of communication is not the ability to speak

consciously aware of the context of the situation, you

well, but rather the ability to listen well.

will discover hidden reactions. Ask yourself, What

happened or was being said when the gesture was

Becoming aware of the fact that every gesture, facial

expression and body movement is an indication of an

made? It will often give you a deeper insight into the

persons unexpressed inner thoughts and feelings.

AMAZING FACE READING A COMMUNICATIONS BREAKTHROUGH

BY MAC FULFER (817) 737-6934

SAMPLE READINGS
THE CHANGING FACE -------------------------------------------------------------------------------------------------------

Timothy McVeigh as a high school

senior in 1986.

Timothy McVeigh in Fort Riley,

Kan. yearbook.

Timothy McVeigh at time of arrest.

FACIAL SYMMETRY ----------------------------------------------------------------------------------------------------------

Albert Einstein: Listed demands in an April

1914 letter to his wife. He described Mileva
as an unfriendly, humorless creature who does
not get anything out of life and who, by her
mere presence, extinguishes other peoples joy
of living.

Warren Christopher
SPOTTING STRESS ------------------------------------------------------------------------------------------------------------

Marshall Applewhite:
Wanda Holloway: Pom-Pom Mom Heavens Gate Leader

Donald Dugan: 1st

Bosnian casualty.

AMAZING FACE READING A COMMUNICATIONS BREAKTHROUGH

BY MAC FULFER (817) 737-6934

Rick Pantoja: Killed

while assaulting police
officer.

SAMPLE READINGS
WHOS GOT THE POWER ---------------------------------------------------------------------------------------------------

Bill Clinton: winner by a

nose.
Machiavalli: Power Politician, author of The Prince.
Dain Hancock: President of
Lockheed Martin Tactical
Aircraft Systems.

Claire Morris: Perfect SAT

score.

KEEPING SECRETS -----------------------------------------------------------------------------------------------------------Darlie Routier: Follows

her attorneys advice and
keeps silent.

Mark Furhman: takes the

Fifth - deals blow to
police credibility.
REVEALING LIPS -------------------------------------------------------------------------------------------------------------Robert Tilton: smile says
it all.

Menendez Brothers:
convicted murderers.
AMAZING FACE READING A COMMUNICATIONS BREAKTHROUGH
BY MAC FULFER (817) 737-6934

AMAZING FACE READING A COMMUNICATIONS BREAKTHROUGH

BY MAC FULFER (817) 737-6934

About the book . . .

Face Reading is a means to a deeper communication with
every person you meet. Fulfer takes this art/science out of
the realm of the mysterious and into a hands-on method of
learning. The most comprehensive, easy-to-use book of Face
Reading available today, Amazing Face Reading is organized
in an encyclopedic format and lavishly illustrated. It takes
you through faces, top to bottom, detail to gestalt, gesture to
metaphoric meaning. This how-to guide is so easy to use that
you can begin to read faces before you even finish the book!

Amazing Face Reading includes:

275 illustrations
Sales Applications
Understanding gestures
Guide to personality profiles
Sample readings
Face reading quiz to test yourself
Checklist to begin reading faces
immediately

ORDER FORM
To order additional copies of Amazing Face Reading:
Telephone Orders:
Call the Connections Bookstore: (817) 923-2320. Have
your AMEX, Optima, Discover, VISA or MasterCard
ready.
Postal Orders: Mac Fulfer
P.O. Box 100904
Fort Worth, TX 76185

For information about Face Reading Classes,

Presentations, Seminars and Jury Selections,
Call:
(800) 697-6097 or
(817) 336-3445 or (817) 737-6934
email: mac@amazingfacereading.com

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AMAZING FACE READING A COMMUNICATIONS BREAKTHROUGH

BY MAC FULFER (817) 737-6934