Research Objective

The objective of this study is to recognise the factors that influence the decision
whether INDIA should go for cashless transaction or not and to prioritize these
factors in terms of due importance given to each of them.
The study consists of defining the problem as illustrated below.
Factors affecting willingness towards cashless transactions

Attributes affecting the willingness towards cashless transactions

Independent Variable
Dependent variable

INDEPENDENT VARIABLE
Willingness

DEPENDENT VARIABLEs
Gender
Experience
Awareness
Surfing hours
Monthly spending
Promotional offers
Incentives
Online spending through
cashless transactions
Offline spending through
cashless transactions
Security using Cashless
transaction
Fraud while using cashless
transaction

Analysis:
Willingness:
Gender:

How Gender is inc