https://www.asa.org.

uk/
http://www.ofcom.org.uk/
What does ASA stand for?
ASA stands for advertising standards authority.

Ofcom
Ofcom is the communications regulator in the UK. Ofcom regulate TV, radio and video on
demand sectors, landlines, mobiles, postal services.

What do they do?

ASA monitor the content that is put on TV, they make sure they maintain
the standard of what is broadcasted to the public.

Audience and measurement panels.

Audience measurement is measuring how many people are in the
audience and are how many people are listening.
Advertisers used audience measurement panels as it gives them an idea
of how many people they are providing content for. It also gives
advertisers an idea of how well each show they produce is doing. The
benefits of this is that they can see what is working well and what isnt
working well so they know what to keep airing.

Ratings.
Ratings are measured by the use of BARB. BARB is an organisation that
chooses around 5200 homes and attaches an electric box to their TV to
monitor what shows are being watched and by who.
Advertisers use this to get an average on what are the most popular
shows across the nation and the type of people that are watching these
shows.

Face To Face Interviews.

This is pretty self-explanatory as it is just asking people regarding what
they watch.
This method is used by advertisers as it is giving them a straight up
answer from real people, face to face interviews are likely to be more
honest as they are real. This is beneficial as the to advertisers as they can
get real life opinions.

Focus groups.
A focus group is a group of consumers that are brought in to talk about a
certain topic so in this scenario it would be what TV shows and channels
they watch.
Focus groups are beneficial for advertisers as they can get multiple real
life opinions at once and they can target certain topics to get opinions and
facts on.

Questionnaires.
Questionnaires are a group of usually multiple choice questions that are
handed out to consumers, the results are collected and they add up all of
the responses they get to find an average or a percentage depending on
what theyre looking for.
Questionnaires are used by advertisers as they can get answers to specific
questions from multiple people to get an average answer.

Programme Profiles.
A programme profile is where about the advert belongs, for example if you
go to watch a show on BBC you would expect the programmes
broadcasted to be more educational than if you were to go to ITV. It is the
way programmes are tailored to each channel and what the target
audience would be.

Broadcasters Audience Research Board (BARB).

Barb is an organisation that measures TV ratings. It was created in 1981

as a replacement for the ITVs rating system. Barb is now partly owned by
the BBC, ITV, Channel 4, Channel and sky. Meaning all of the stations have
had their ratings monitored by BARB.
http://www.barb.co.uk/

Television Research Agencies.

Think box is an organisation that controls the advertisement that is show
on each channel and decides what advertisement would be suitable for
the channel regarding their target audience and type of viewer. Thinkbox
works with Channel 4, ITV and Sky Media to produce suitable advert
content for the viewer.
https://www.thinkbox.tv/ABOUT/About-Thinkbox

Rate Cards.
A rates card a document containing all the information needed on how
much a certain advert would cost to be aired on to television.
Adbrands.net is an organisation that provides rate cards to give product
makers an indication of how much it would cost for their advert to be aired
from certain channel or stations.
http://www.adbrands.net/k