Hand

Sanitizer
Cultural Impacts

Product
Ahand

sanitizeris a supplement or
alternative tohand washing with soap and
water. Many preparations are available,
including gel, foam, and liquid solutions.

highlights
It is the best thing happened in the field of
personal hygiene last decade.
Huge market scope in India.

60-95% alcohol like ethanol, isopropanol

based
Easy and quick to use
Takes less time than hand washing using
water and soap
More conscious after the swine flue attack
Slow down the redevelopment of bacterial
growth.

Cultural impact

The target group are youth, young adults and

urban crowd

A large population of Elders and uneducated

people are against the use of sanitizers
because of
religious traditions In both Hinduism and
Islam, the removal of spiritual impurities is
often equated to cleansing with water
would not produce the same sense of
cleanliness that water evokes for them.

odor and taste are in fact a chief

concern as we Indians eat food with
hand rather than using spoon.
Some elders even wont allow to use the
sanitizers and even prevent children
from using it.

Conclusion
Hand

Sanitizer being relatively new in

the Indian market, Consumers are
finding it hard to accept it as a
supplement to water and soap in order
to wash hands. Culturally and with a
pre-constructive mind of water being
superior to others, Indian consumers
would not easily accept the use of Hand
Sanitizer.

Thank You