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:JUICE COMPANY HEAD OFFICE

Smoothy Juice Co. Ltd: 23/4, Dhanmandi 4/A, Dhaka Dhaka-1215

E-mail: smoothy_co@yahoo.com Website: www.smoothy.com

FACTORY: Smoothy Juice Industry Limited Ashulia, Saver, Dhaka

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NATURE OFPage 2 of 12 BUSINESS: I form my business as a partnership

.business. The types of my business is Manufacturing Juices, Distributor/ Wholesaler

STATEMENT OF FINANCING NEEDED: Initial financing requested of

the company is 4,00,00,000 taka loan to be paid off over five years from Dutch Bank
Ltd.. This debt will cover office space, office equipment, and for supplies two
lease vans, advertising and selling cost. The partners provided 11,00,00,000 taka
.jointly. So, the total cost of the project estimated at 15,00,00,000 taka
I have prepared my report which is based on Business Plan on Smoothy Juice
Company Ltd. To prepare this report i have followed marketing research
methodology for whose are children and diabetic people. The information, on which
the total business plan stands, was the collection of data from the questionnaire made
by Smoothy Juice Company Ltd. To see the market need and wants. The survey took
place inside and outside of Dhaka. After analyzing questionnaires i made some plan
about location, building source of finance, price, product promotion, and Channel of
distribution. I selected my plant location at Savar and head office at Dhanmondi. So i
will get the raw materials easily. I will preserve 500ml, and 900 ml Orange, Mango,
Cocktail Special juices. I keep my price relatively low than other soft drinks and fruit
juice. I will place my advertisement at television & banner. I will distribute my
product near by shop of Dhaka city in the form of bottle packaging so that consumer
can get it easily. The whole production process is in strict conformity with
international standards, and constant research and development all products. I am
confident that my products and services will satisfy the highest of standards My
pricing policy will be reasonable and channel of distribution will be convenience. So
my target customers will get it easily. We hope that we will carry a good and
competitive market share in soft drinks industry. Smoothy Juice provided superior
value to their customer who they promised throwing advertising. So the customer are
loyal the Smoothy Juice bran and build long term relationships. Though it is exist in
our country, but there is a great potentiality in this sector. If i can able to flourish this
sector by investing more, our national economy will be flourishing. As well as there
are lot of people may earn from this sector and can increase their life style as well
.increase our GDP

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:Industry Analysis
FUTURE OUTLOOK AND TRENDS: Many juice companies are already
established. I determine my competitor as ACME, PRAN, SHEZAN, FROOTIKA etc.
Our company will be based on beverage products. I mainly want to produce juice. It is a
partnership business. Initially i prepare my business plan for three years. Next three year i
target that i capture 5% of total market share. When my company will start, only three
products we produce at that time. I wish to achieve a so much customer and consumer
response in 1 year. It wills our betterment of our company. I get best wish to my target
customer and also the mind of the customer will obviously great beliefs of my
products. Because i mention that, my product will free from sugar, fat & harmful
chemicals. I expect the sales will be in next year approximately TK 5.50 corer. My
.product cost is TK 3,30,50,000. The return on investment is 20% expected

ANALYSIS OF COMPETITORS: In food & beverage market there are many

.renowned companies having their juice products
Acme Juice
Pran Juice
Frooto Juice
Frutica Juice
Shezan Juice
Slice Juice

Competitors Position: Acme, Pran, Frooto, Frutica, Shezan, Slice

.Now, i give a brief analysis about my competitor's market share

:MARKET SEGMENTATION
I segment my market according to the demographic segmentation. In these
segmentation criteria i segment my customer according to: Age, Sex, Income, and
.Occupation. My main target customer is 60 % of diabetic people

Business Description
My business name is Smoothy Juice and i have different varieties in juices drinks as
.well and our Smoothy Juice Industry is located in Asulia, Savar, and Dhaka

?WHY SMOOTHY JUICE

Smoothy Juice is especially for the children and diabetic people because it is a sugar free and
diet juice. Smoothy Juice is also providing the totally fresh juices. People are very much
conscious about their health and mostly people are like the fresh food rather than the Soda
.Carbonated drinks. It will be also favorable for children and health conscious

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:PRODUCT & SERVICES

FRESH JUICES: For the first time I am producing orange juice for testing the
consumer market. I am going to make fresh juices 3 flavors in juices available
.throughout the year - Orange, mango and Cocktail special
.SEASONAL JUICES: In seasonal juices i initially introduced Mango, Orange
OUR SPECIALTY : My specialty, i produce juice for the children and health
conscious people, because we reduce the fat level on 0.5% and add extra vitamins and
.add some sugar that are best for diabetic people
100% pure juice

Pure Sugar free

Diet
Mixed flavor (cocktail )

SIZE OF BUSINESS: This business will produce & provide consumer product
and organize medium size business. Initially i will cover the 2 division of the country
.but our prospect will be whole of the country
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OFFICE EQUIPMENT: As a Medium business i start my business with some

necessary equipment. My main office established in 250 Square ft Space and industry
is established in 3000 square ft space. I arrange my main office with; 10 computers, 6
printers, 10 tables, 50 chairs, 10 fans, and 6 air-conditioners. These are my main
office equipments but there are also some other stationary and inventory. The inside
:view of our main office in Dhanmondi

PERSONNEL: For my new established business will prefer skillful and capable
employees who are also experience personnel in their own sector. I will try to
.maintain quality full employees, than quantity

Business Strategy

:OBJECTIVE
Become as the Best New Juice Shop in the Bangladesh

Improving the customer satisfaction through the good quality of products

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.Turn in profits from the first year of operations
The creation of unique, innovative and healthy products that will differentiate
Smoothy Juice from local juice shops
Four new Outlets in next five years in other city of Bangladesh
.To exceed 6 million in annual sales by the third year of plan implementation
:KEYS TO SUCCESS FACTORS
Store design that will be both visually attractive to customers, and designed for
.fast and efficient operations
.Employee training to insure the best juices preparation techniques
Marketing strategies aimed to build a solid base of loyal customers
The products we serve are of the highest quality. I combine this quality with great
service and atmosphere
Customer satisfaction with high quality juices and services
Competent management staff whose makes the juices and shakes fresh and good
quality
Location is my key success factor means that on Asulia, Savar is very suit able for
.our business
Management that treats every employee equally. I create an atmosphere where
.employee's love coming to work and can earn good money
My commitment to providing excellent quality Juices at all times
Excellent Customer Service. Quick delivery and each customer will be treated as
would an honored guest in my homes
Product quality. Not only great food but great service and atmosphere
MISSION: Establish Smoothy Juice as the Local leading source of healthy energy in
the form of freshly juices with an uncompromising commitment to making a
.difference through our values
VISION: Explore all over the Bangladesh from fresh juices, providing for all their
.needs always with the assurance of outstanding quality

:Production Plan
Whole of the manufacturing maintain by our employees and all the raw materials will
be purchased from our country and abroad and we produced our product in our
.factory
MANUFACTURING MACHINERIES & EQUIPMENT AND ITS
:PROCESSES
:Three basic disciplines are used in the process
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Mass transfer .1
Heat transfer .2
Squeezing the orange .3

JUICE EXTRACTION

Firstly the oil is removed. This process is carried out without causing damage to
the fruit. It is done to avoid undesirable flavors and obtain the highest possible level
of aldehydes, secondly the juice is extracted. The technology used involves cutting
and squeezing the orange and is different to many of the In-line systems used. The
HRS process does not damage the peel and therefore avoids contamination of the
juice. Thirdly the juice is separated from the husk and the seeds. With this process i
reduce the bitter constituents, obtaining a low reading for quick fiber and a low
viscosity in NFC. The resultant juice has a minimum content of the bitter constituents,
an agreeable color, minimum natural oil content and an increased number of intact
juice cells. The Limonina content is also reduced. The average cell size in the pulp is
increased with a higher percentage of floating pulp. I must also highlight the fact that
the process does not use water during the extraction processes, the energy
consumption has been optimized and the contaminants contained in residual water
.have been minimized

TREATMENT OF THE PULP AND ASEPTIC FILLING

One of the key aspects related to the treatment of the pulp is the mass transfer. HRS
Spiratube has developed a piston pump particularly suited to this purpose, a pump
which is hygienic and can develop pressures of up to 40 Bar. Another of the
fundamental aspects of the process is the thermal treatment which is carried out using
a triple tube heat exchanger (HRS Spiratube model AS). In this heat exchanger the
product flows through an annulus formed by tree concentric tubes making the units
:especially useful for
Fluids of high viscosity
Non-Newtonian fluids
Fluids which contain small particles
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:THE JUICE MIXING ROOM

The principal components are automatic systems for mixing the product, controls for
the components and the CIP cleaning operations. Mixing takes place in tanks fitted
with agitators in which we can program the proportions of the various constituents.
.The mass transfer of the constituents is carried out using centrifugal or piston pumps

:DRYING

THE ORANGE PEEL

In order to market the orange peel i must use a drying plant. The first part of this plant
is the hydrolysis zone which takes the peel coming from the juice plant and adds lime
[CAO]. When i have the hydrolyzed peel it passes to the presses where i obtain a
semi-solid product and a 24 liquid. The liquid is passed to a further process of
evaporation where we obtain a concentrated liquid. The semi -solid product and the
concentrated liquid are both passed to the final dryer from which i receive the dry
product. The Trammel type dryer can use different types of fuel such as biomass,
natural gas etc. and it is important to realize that the exhaust gases from the dryer can
be used as an energy source on the evaporation plant. Lastly, the product is passed to a
.palletized which gives the peel in a form which can be sold

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:Graphical outlook of the manufacturing process

PHYSICAL PLANT: My Production Industry situated in Asulia, Savar near of
.Baipayl and Fantasy Kingdom Park
:The Physical plant is as follows

NAME OF THE SUPPLIERS O RAW MATERIALS: In our

:Country
.Mr. Jamil Hossain, (Mango Suppliers), Office: 34/4, Saheb Bazar, Rajsahi .1
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Mr. Ahsan Mustak, (Mango Suppliers), Office: 15/4, Olonker Mor, Rajsahi .2

:In Foreign Country

Mr. Cyang Mo, (Orange Suppliers), Office: 45/7/A, Syncho Street, Cuong, China .1
Suching Rong, (Orange Suppliers), Office: 5454, Guya Lia Road, Jung Ki, China .2
Mr.Rathor Dash, (Varity Fruits Suppliers), Office: Kashmir and Agra .3
Mr. Jone Smith & Jonson Height, (Other Raw materials), Office: Fruit Fantasy; .4
.England

PRICING STRATEGY: Smoothy Juice set it juices price on value pricing

method. Smoothy Juice selling its juices at price added cost and profit margin and
also keep in mind the key competitors price. Smoothy Juice provides it customer
quality fresh juices that provide customer good health and enjoyment. Smoothy Juice
are available? Flavored. is a main objective that its responsibility to provided best
quality who they promised to their customers and they fulfill their promised. Smoothy
Juice is a big price objective that they provided high quality and taken premium price
to its customer. Smoothy Juice contain maximum profit margin is another objective of
pricing strategy. Smoothy Juice provided superior value to their customer who they
.promised throwing advertising
Retailers
Selling
Price
25

Price/ unit

Profit

Marketin
g Cost

Productio
n cost

22

3.00

1.50

3.50

Cost of
raw
materials
14

45

40

5.00

3.25

6.75

25

25

22

3.00

1.50

2.50

15

48

45

4.75

4.25

6.00

30

28

25

1.50

2.50

4.00

17

55

50

3.00

3.50

8.50

35

Product
name
Mango
Juice
(500ml)
Mango
Juice
(900ml)
Orange
Juice
(500ml)
Orange
Juice
(900ml)
Cocktail
Special
(500ml)
Cocktail
Special
(900ml)

:Product forecasts
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This types of product continuing in the market on the basis of their features,
reasonable price, standard maintain and also quality. I am also prepare and determine
that my product will be quality full and reasonable price that's why i am optimist
.about our product that will be continue a certain time

:Controls
My company believes in best quality. In producing our product i maintain quality as
well as quantity. For control the products quality i will import best quality equipment
from abroad. I also standardization our product from our expert researcher. my whole
production process mainly base on computer for this reason is done by a very
systematic process. I produce my product which has no harmful chemical. That's why
these products have no side effect and every one in every age can use our entire
.product frequently

MANAGEMENT TEAM BACKGROUND: The Companys management

philosophy will be based on responsibility and mutual respect. My management style
reflects the participation of the owners; we are not very hierarchical, and encourage
all employees to learn as much as possible about all aspects of the business. Smoothy
has a very strong organizational culture. It believes on teamwork. The main goal will
be of our management team, to manage the organization effectively and efficiently to
continue the business enterprise. The Management Team includes those peoples who
have the real power in making the impossible in possible. All the members are
.practically experienced in practical field

MEMBERS OF ORGANIZATION: In my company i appoint 5 managers

under the CEO for handling different managerial activities in different sectors. I
mainly appoint manager for production & operation work, marketing work, planning
and development work, financial work and also appoint procurement officers. I
appoint mainly high qualified employee for our company. Under the all department
manager we will employee some officers for the minimize the pressure of All
Managers. ENTREPRENURE/ CHAIRMAN: A. F. M. Rubayat-Ul-Jannat, the
Chairman of Juice Company. Selected by the all partners of the company, who
actually give the command over the invention and control all the departments. All the
business partners and personnel's are responsible to perform the duties as the
chairmen stated. His main responsibility is to maintain the suppliers to ensure the
continuity of good relations to them. The Head of the company who actually control
& implement all partner's idea about the business. It means an individual developing.
Something unique
HEAD OF PRODUCTION & OPERATION: Masum Ahmed is our Head of
Production, and he has a complete and strong command over Operational
management and Production Analysis. Production manager mainly responsibility is
that describe the physical plant layout, the machinery and equipment needed to
.Perform manufacturing operation
HEAD OF MARKETING: Shaila Parvin Tumpa, our head of marketing, cause she
has completed his graduation on Marketing major and she has good command over
marketing. Marketing involve that implementing decisions related to the marketing
.mix variables products, price and promotion activities

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HEAD OF PLANNING & PERFORMANCE MANGEMENT: A.Z.M Shahadat,
our head of planning and performance management and he have the strength to take
decision and maintain the company's performance. These department officers involve
setting the goals and how to be achieving that, it also help to develop the existing
.product

:EVALUATE WEAKNESS OF BUSINESS

My main weakness is my business is small size business, that's why we have a very small
capital. So i will able compete with the lower price competitor. And my resources is also
:limited in compare to competitors. The company can improve or eliminate the risk by
Evaluate the setup cost in right manner
. To compete with the competitors in an innovative technical way
. Carefully analyze the economic condition of the country
. To improve technological and technical support of the company
. The company should justify the legal concern in appropriate way
The company should have clear concept about market (national & international)
.industry demand

:CONTINGENCY PLAN
In the time when i bought my factory land in Ashulia I saw that there is a big
possibility to introduce a Mineral Water as a side business. But now i don't take any
step for this business. In future, i have a plan when my business is well established i
.will introduce a Mineral Water in our business area

== THE END ==

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