RensiaMarais514741

Part3:VisualCommunicationLearningLog

Project1Lookingforvisualcommunication

Howdoesvisualcommunicationtakeplace?
communicationisaboutsendingandreceivingmessagesthroughachannelofcommunication
themeaningofacommunicationultimatelyliesinthewaythereceiverinterpretsitratherthanits
intendedmeaning
itspartofacomplexnetworkofvisualsigns,symbols,referencesandhierarchiesthatmakeup
anyvisualculture.

Whatismassmedia?
technologyusedtosendamessagetoalargeaudience
posters,leaflets,magazines,newspapers,TV,radio,internet,mobiledevicesetc.
Inhis1964bookUnderstandingMedia,MarshallMcLuhanfamouslydeclaredthemediumisthe
message(Themediuminfluenceshowthemessageisreceived,Mcluhanwantsustothink
aboutthesocialimplicationsthelessobviousmessagesthatthemediumtells,andnotjustthe
content)

Researchpoint

WhitneyDavis,Communicationtheory

AccordingtoRomanJakobson,meaningdoesnotresidesolelywithinasentenceorpicture.
Instead,itisafunctionoftheinteractionbetweensixfactorsmakingupanycompletedact,
situationoreventofcommunication.Thefactorscanbesummarizedastheaddresser,
addressee,message,code,contextandcontact

Addresserproducesthemessagepainter,poet,designeretc.
Addresseetherecipientofthemessagemayexperienceinterpretationdifferentbasedonbackground
Messageactualmediumofthestatementthepainting,thepoemetcthesemaybeincode
contextallmessagesaredeliveredwithinacertaincontext
contactcontactbetweentheaddresserandaddresseeisneeded

meaningfulcommunicationdependsbothonabackgroundofmutualorcommonknowledgeand
onabidingbyvariousmaximsofclarity,proprietyandrelevance

Reflection:
Communicationcomesinmanyforms,whetheritbetext,symbols,imagesormotion.Therewillalways
besomeonewhoisdeliveringthemessageandsomeonewhoisreceivingit.Themessageitselfwill
greatlydependonthesenderandreceiver.Bothpartieshavedifferentbackgrounds,histories,
knowledgeandpsychosocialunderstandings.Thiscouldinfluencehowthesenderportraysthe
messageandofcoursehowthereceiverinterpretsit.

PennySparke,Design

theaestheticandfunctionalcharacteristicsofanobject

Thankstotheriseoftheindustrialage,designbecameseparatedfromthemakingprocess.And
sotheprofessionofdesignerwasborn.Studentswerelearningtodraw,conceptualiseandplan
aproductbeforeitwouldbeproduced.
manyartistsandarchitectsturnedtoproductdesigninthe20thcentury.

Reflection:
Thearticlerunsthroughthejourneyofdesignandhowithasbecomeaformofvisualcommunicationall
itsown.Designcantakeonmanyformsandagain,dependingonitspurpose,itwillchangein
functionality.Withtheriseofconsumerismitbecameimportanttoconsiderwhatthebuyerwants.Many
designsareguidedbytrends,needsandtechnologicaladvances.

MargaretM.SmithandJohnNewelLewis,Bookillustration

Reflection:
Thearticlemostlylooksathowbookillustrationshavechangedovertheages.Butultimatelythewriter
istryingtoconveythattheillustrationusedonthebookisgenerallyreflectiveofthemessagethatbook
istryingtoconvey.Forthemostpart,andparticularlyinthisage,itisusedtoprovokesales.Thisisnot
necessarilyabadthing,asitwillrequiremuchthoughttoconsiderthesymbolisminthewords,image
andgenre.

JohnA.Walker,McLuhan,Marshall

Reflection:
ThisisanarticleaboutMcLuhanandareminderofsomeofhiscontroversialopinions,particularlythe
mediumisthemessage.Muchofhisopinionsandanalysisaboutmediahascauseddebateanduproar.
Idefinitelyfindsomeofhisideasinteresting,butdothinkitisonlyonepersonsopinion,andasany
artisticcommunicationissubjective,soishisopinion.

MaritaSturken,Visualculture

ameanstothinkabouttheroleofimagesinculture
visualcultureisinterdisciplinary
thestudyofvisualcultureiscomparativeandcontextual,focusingonglobalimageflowsand
imagecirculationandlookingatimagesintheircontextsratherthanasisolatedandsingular
objects.
Visualcultureisthusnotsimplyaboutimagesandsightbutabouthowtheworldisorganized,
structured,andmeaningfullymadethroughvisualmeans
understandingimagesinrelationtotheirsocialcontextsandtheirpoliticalimplications
visualtextspeakstoandinturnconstructsparticularkindsofviewersandspectators
reception,meaningtheactualresponsesthatindividualshavetoparticularimages,often
gatheredthroughinterviewsandethnography

Reflection:
Ithasbecomeclearthatthestudyofartshascertainlyexpandedastechnologyhasadvanced.
Previouslyastudyoftheartswasmostlyconsidertobefineart,butnowfilm,photography,design,
architectureandmuchmoreisalsobeingconsideredwithintheunderstandingofart.VisualCultureisa
muchbroadertermanditconsidersculture,socialunderstandingandpoliticalfactors.Italsostarts
blurringthoselinesthatwelearnedaboutinPart1,wherewequestioned,cananythingbeart?

EvelyneGreen,Commercialart

Termusedinthe20thcenturytodefineart,usuallymagazineillustrationsorposters,designedto
advertisegoods,servicesorformsofentertainment.
Constructivismisbasicallyatheorybasedonobservationandscientificstudyabouthow
peoplelearn.Itsaysthatpeopleconstructtheirownunderstandingandknowledgeoftheworld,
throughexperiencingthingsandreflectingonthoseexperiences.
BauhauswasanartschoolinGermanythatcombinedcraftsandthefinearts,andwasfamous
fortheapproachtodesignthatitpublicisedandtaught.
LudwigHohlweinposterartist

ArtnouveauArtistsdrewinspirationfrombothorganicandgeometricforms,evolvingelegant
designsthatunitedflowing,naturalformswithmoreangularcontours.

Stylemoderne
ArtDecodesignrepresentedmodernismturnedintofashion.Itsproducts
includedbothindividuallycraftedluxuryitemsandmassproducedwares,but,ineithercase,the
intentionwastocreateasleekandantitraditionalelegancethatsymbolizedwealthand
sophistication.Thedistinguishingfeaturesofthestylearesimple,cleanshapes,oftenwitha
streamlinedlookornamentthatisgeometricorstylizedfromrepresentationalformsand
unusuallyvaried,oftenexpensivematerials

Cassandrepainterandcommercialposterartist

HerbertMatterphotographerandgraphicdesigner

ElLissitzkywasaRussianartist,designer,photographer,typographer,polemicistandarchitect.

AleksandrRodchenkowasaRussianartist,sculptor,photographerandgraphicdesigner.Hewasone
ofthefoundersofconstructivismandRussiandesign

ManRaywasanAmericanvisualartistwhospentmostofhiscareerinFrance.Hewasasignificant
contributortotheDadaandSurrealistmovements,althoughhistiestoeachwereinformal.

EdwardMcKnightKaufferartistnotedforhisavantgardegraphicdesignandposterart

GiovanniPintori

BrunoMunariartist,designer,andinventorwhocontributedfundamentalstomanyfieldsofvisualarts
inmodernism,futurism,andconcreteart,andinnonvisualartswithhisresearch

MasatoshiToda

DesigningmessagesTheycanbeusedfor:

Exercise1Identifyingvisualcommunications

Persuasion
aimstoconvince,enticeordirecttheviewerforcommercial,politicalorsocialends.
understandinghumanpsychologyandbehaviourisimportant
couldbeusedapropaganda

Thistypeofvisualcommunicationisoftenusedinadvertisingcampaigns.

Theimageontheleftcouldalsobeconsideredauthorialastheyareusinghumourtoentertainthe
audience.Creatingapositiveemotioninresponsetoyouradd,willhelppeopletorememberit.Also,sex
sells.theyareappealingtothechauvinisticsideofmales.

Theimageontherightaboveisusinganegativeemotiontoprovokearesponse.Againthesensationof
shockthatapersonfeelswhenlookingattheimage,willhelpthemtorememberthecausebetter.This
imagecouldalsobeviewedasanalternativemessage.Theyaretakingatraditionalbeautyadand
showcasingtherealproblemofanimaltesting.

Thesnickersadisagainusinghumourandculturalreferencestohelpselltheirproduct.Peoplecan
associatewiththereferencesusedandthathelpsthemtoremembertheproduct.

Thehandbagimagecouldbeviewedaspropagandaoreducation,soitcouldalsobeauthorial.The
artististryingtocreateanawarenessofthewealthgap,butheisalsousingthecampaigntopersuade
theupperclasstodonatemoremoney,byputtingthingsintoperspective.

Information
isaboutdeliveringinformationorcontenteg.books,newspapersandleafletstoroadsignage,
safetyinformationorinstructionaldiagrams.

Shapes,symbolsandcolorsareveryimportantwhencreatingvisualcommunicationforinformation.
Thesetypesofworktotocontainmoretext,soitisimportanttohaveaneyecatchingdesign,sloganor
symboltoattracttheaudience.Roadsigndesignsarekeptsimplewithbasicstrikingcolours,tomake
themeasyforthedrivertoseeandidentify,asthedrivershouldhaveminimumdistractions.

Theleafletontherightwasusedinabrochureandpostercampaigntoraiseawarenessofstrokes.the
contrastingcolorsandprovocativeimagesareusedquiteeffectively.Theyalsousedthetextinaclever
waytocreateatypeofacrosticwhichwillmadetheinformationmemorabletoreaders.

Identitydesign
aformofpersuasivedesignthathopestocreateanemotiveresponseorassociationwitha
brandidentity,logoorothervisualidentity.

Therearefewthingsaseffectivetoidentifyingwithabrandasalogoandaslogan.Onceabrandlogo
hasbecomeestablished,youdontevenneedimages/modelsorelaboratecampaignstoadvertiseit
anymore.Sloganscanbecomejustasimportant,particularlyiftransferredtojingles,whichpeople
recogniseandmaystarthummingoverandover.

Authorialcontent

aimstoentertain,educateorsatiriseeg.comics

Newandengagingcontentiscreated.Acombinationofmediaandideascometogetherhereasauthors
oftenhaveabitmorefreedomtoexploretheirvision.

Theimageontheleftisprobablymoreanexampleofpersuasion,buttheircombinationofwitand
humourmakesitanentertainingimage.Theaudiencewouldappreciatethewithandthoughtputinto
thedesignwhichshouldmakeitmorememorable.

Graphicnovelsandgamingdesignsarealsogoodexamples.Gamesinparticularusemusic,text,
design,imagesandproblemsolvingtoengageandentertaintheaudience.

Interactivedesign
feelingpartof,contributingandgettingfeedbackeg.webdesign

Interactivevisualcommunicationisbecomingmoreandmorepopularastechnologyadvances.Already
inpreviouslearningwehavelookedatinteractivepoetryandnovelsights.Allowingtheaudiencetotake
controlofanending,storyordesign,makesthemfeelempoweredandengaged.Aboveareimages
fromWeeblywebdesign,whichIuseinschool.ThesecondimageisfromCanva,adesigntoolfor
creatingposters,leafletsetc.Youcanchoosefromtemplatesorcreateyourowndesign.

IwouldevenconsiderFacebook,Twitter,Instagramandothersocialsitesformsofinteractivevisual
communication.Theyhavecreatedanincredibleforumforsharinginformation,opinionsandpartsofour
lives.Freeadvertising,propagandaandinformationforall!

Alternativemessages
Visualcommunicationisequallyusedasasubculturalandgrassrootstoolforprotest,creating
identitiesorcreatingalternativewaysofcommunicating.

Theseimagescouldalsobeviewedaspersuasiveofformsofpropaganda,butwhatIfoundinteresting
aboutthem,isthattheyaretakingonemessageandputtingaspinonit.Theimagessortofcontradict
themselvesorcreateaparadox,whichgivesthematypeofalternativeview.

Ithinkinstillationartandperformanceartwouldprobablyalsofallunderthiscategory,astheyuse
differentvisualwaysofcommunicating.

http://www.blackfishacademy.com/physical.htm
physicaltheatrewebsite

Reflection:

VisualCommunicationisaninterestingareaindeed.Thereare
actuallysomanyformsandcombinationsthattheopportunities
areendless.Itcanalsomakeithardsometimestoclassify
exactlywhichgenreorcategorytheymayfallin,whichisa
similarissuewehadwiththequestionofwhatisart?

Andaswehaveexploredbefore,interpretationsofthesevisual
communicationswillbesubjectivebasedonsocial,
psychologicalandculturalbackground.Regardlessofthat,one
mustappreciatethetimethinkingputintocreatingartistic,
cleverorprovocativedesigns.

Whatisfunaboutvisualcommunication,isyoudonthavetobeanincrediblepainterorwordsmithto
createeffectiveimages.Thinkofthememeculturethatistakingovertheinternet.

Project2Combiningvisualelements

Usingtext

textimpliestypographytypographyisconcernedwithboththecreationoftypefacesandtheir
arrangementtoconveyamessage
Theactualwordsconveyamessage,asdoesthewayitsvisuallypresented(font/graphic)

Exercise1Mixedmessages

Whatkindofmessagesarethestatementsbelowsending?Describewhatisbeingcommunicated
throughthecombinationofwhattheysayandthevisualfeelofthetypography.


Thefontfeelsabitmoreinformal.Italmosthasacavemanlikefeeltoitwhichdoesn'tquitematchthe
ideaofluxury.Onewouldassociateluxurywithdetailandelegance,whichthisfontdoesn'tquite
convey.

Imnotsureifthisfontisappropriate,asIwouldneedtoknowwhattheproductis.Theappealof
handmadeproductswouldbeknowingthetimeandeffortthatwentintomakingit.Itshouldhavean
elementofuniquenessandcareandImnotsureifthisfontshowsthis.However,iftheseweresimple
handmadeproductsthatmadeuseofrecycledorunfussymaterials,thefontmaybeappropriatein
representingthesimplenatureoftheproduct.

ThisfonthasquiteagothicorRenaissancefeeltoit.Itwouldbequiteappropriateifinarestaurantor
themedhotel.

Thefontchosenisserious,clearandwrittenincapitals,toreinforcethepossibledanger.Itis
appropriateforthesituation.

Thisisawellknownfontthatisnottoofussy.Itimpliesthatthiscompany(orthepeopleitrepresents)
mayhavebeenaroundforawhile.Theyarepossiblymoretraditional.

Youmaywanttoextendthisexercisebyfindingyourownexamples.Lookforexampleswherethere
appearstobeadiscrepancybetweenthewrittenmessageanditstypographicformaswellasexamples
wherethetwocomplementeachother.

Thisfontisquitesensualandcreatesanimpressionofthesensualexperienceyou
mighthaveifyouweretogothere.ThedesignoftheAisveryinterestingandalso
mostgivesanexoticfeel,whichalsowouldaddtotheappeal.Idontthinkthatthey
reallycomplimenteachother.

Thischoiceoffontreallydoesntenhancethemessage
ofthisbusiness.Becauseofhowitisseenfromafar,it
makesitappearcrude.Itismeanttosaymegaflicks


Exercise2Recontextualisingimages

JohnHeartfieldHewasapioneerintheuseofartasapoliticalweapon.Someofhisphotomontages
wereantiNaziandantifasciststatements

PeterKennardphotomontageartistandSeniorResearchReaderinPhotography

HannahHchSheisbestknownforherworkoftheWeimarperiod,whenshewasoneofthe
originatorsofphotomontage

MarthaRoslerSheworksinvideo,phototext,installation,andperformance,aswellaswritingabout
artandculture.Roslersworkiscenteredoneverydaylifeandthepublicsphere,oftenwithaneyeto
women'sexperience.

Photomontagetheassemblageoftheexpressiveelementsfromindividualphotographs.Atechnique
bestknownforitsclosetiesto

Dada
,photomontageisatypeofcollageinwhichphotographs(either
takenbytheartistorsourcedfrommassmedia)areassembledintoasinglecomposition.

Examples:

Iliketheaboveexamplesastheyareusingtheinspirationofcollageartandaddinganinstallationtype
twisttoit.

Chosenarticle:
http://www.allure.com/beautytrends/blogs/dailybeautyreporter/2015/09/kimkardashianeyebrows.html

AnytimeIamonthewebIamalwaysbombardedbypopupsfromthebeautyindustry.%foodsto
avoid,3trickstoflatabs,miraclecreamforwrinklesandsothelistgoeson.Ididntnecessarilymeanto
pickonKimKardashian,thisjusthappenedtobeoneofthearticlessuggestedwhileIwaslookingfor
makeup.Themediahasputmanyunrealisticpressuresonwomentolookacertainway.Whatannoys
memostisthattheycreateadvertisementswheretheytalkofnaturalbeauty,whenthemodelyouare
lookingathasbeenairbrushedtosuchanextentthatshenolongerhaspores!Butevenifyouarenot
beingphotographedtheirisstillpressuretolookgood.

WiththecollagebelowIhopetoshowhowfakealotofthebeautyindustryis.Icouldhaveshownher
alterationswithactualmakeupbrushesandtools,butIwantedtousemoreindustrialtypetools.Ifeel
thatthishighlightshowharshmanyoftheseritualsareonourfaces(andbodies)andthatitis
everythingBUTnatural.ThisiswhyIalsoincludedthephotoshoptoolstoshowthatdespitealltheeffort
herhairstylistsandmakeupartisthavegonethrough,thefinalimagesstillgetphotoshoppedaswell.I
wasoriginallygoingtoonlyincludetheimages,butIlikedtheideaofhavingthewordsinthe
backgroundastheycreateagreatcontrasttohowthebeautyindustryislyingtous.Thebeautywords

arealsotheonlythingsonthepagethatareincolour.Thisissotheviewergetsdrawntothemfirst,
whichwillhopefullyallowthemtoreflectontheirownbeautystandardsandexpectations.

IfIhadbetterphotoshopskillsIwouldinsteaduseanimageoftheMonaLisaandphotoshopherby
todaysbeautystandards.Ithinkthatwouldhavequiteapowerfulmessage.

Exercise3Filmposters

Chooseafilmanditscorrespondingposterandreflectonhowthetypography,image,colourand
compositionareusedtoreflectthenatureofthefilm.Howhastheaestheticofthemovingimage
influencedthedesignoftheposter?

IchosetheposterforIndependanceday.Themarketingforthisfilmwasactuallyveryclever.Thehada
seriesoftrailersthatwereshownincinemasandontelevisionsthatwasveryenticing.Itshoweda
coupleofsecondsofarealiconicbuilding(EmpirestateandWhitehouse)andthenthisshadowstarts
tocoverthebuildingslowly,thescreenfadestoblackandthescreenread:__daysleftThenumberof
dayschangedasthereleasedatecamecloser.Latertheydidofcourseshowfullertrailers,butthefact
is,wewereallalreadyexcitedtoseethefilm,becauseofthemysterycreatedthroughtheinitial
advertising.Oncethepostersandfulltrailerscameout,itjustconfirmedthatthefilmwasgoingtobe
awesomeandcouldnotbemissed.

Ithinktheychoseareallyiconicmomentfromthefilmtoplaceontheposter.Everyoneremembersthe
shadowcreepingslowlytowardsthecityandnowyouseethegiganticstructurethatiscreatingit.The
factthatthecitylookssosmallcomparedtotheshipisalsoagreatmetaphor.Thesheersizeofthe

spaceshipbringsawe,thesameawetheaudiencewillfeelwhenwatchingitonthebigscreen.Ilikethe
choiceofdarkerhues,asthismakesthewhitetextreallypop.Thewhitetextandchoiceoffontisalso
thesameaswhatwasusedinthetrailers.thisiscleverastheviewerrecognisesitandassociatesit
withtheexcitingmemoryofseeingthetrailerwhichwassuchagreatteaser.Whatisalsogreatabout
thisposter,isthatitisnotabouttheactors.Theseguysknewthatthisfilmwasgoingtoblowpeoples
minds,becauseitwassomethingnewanddifferent,sotheydidntneedtosellitwithbignames.

YoumaywanttoextendthisexercisetocompareafilmorTVprogrammestraileroropeningcreditsin
relationtotheprogrammeitself.Whatchoiceshavethedesignersmadetotryandcaptureasenseof
thewhole?

IchosetheopeningsequenceofGameofThrones:


https://www.youtube.com/watch?v=s7L2PVdrb_8
Notonlyisthisthemostepicsongthathaseverbeenusedinanopeningsequence(asidefrom
Friends),butitisalsoaveryinformativesequence.Ifyouhaveeverwatchedtheseriesorreadthe
books,youwouldknowthatthesheeramountofcharacters,theirbackgroundsandwherethey'refrom
isenoughtomakeyourheadspin.theopeningsequenceisgreatinputtingallofthisintoperspective.
Youareabletogetarealfeelforthelayoftheland.Everytimeyouseeanewarea,theanimations
remindyouofwhatthatarearepresents.Thisisuseful,asmanyepisodesoftenfocusononeparticular
areaorsetofcharacters,soitcanbeeasytoforgethowtheyalltiein.

Ialsojustthinkthatithasagreataestheticappeal.Theanimationsaredoneverycleverly.Therustic
andindustriallookofthebuildingsbeingputtogetherremindyouofagethisstoryplaysoffinandadsto
theepicfeeloftheseries.

Project3Readingvisualcommunications

Structuralismhumanculturecanbeunderstoodthroughitsrelationshipswithinunderlyingstructures
suchaslanguage.

Poststructuralismitcritiquedanddeepenedtheideaofstructuralismandbroughttoitmanyofthe
concernsofpostmodernism,suchasacknowledgementofbiasandthepossibilityofmultiple
interpretations.

Semioticsisthestudyofmeaningmaking,thestudyofsignprocessesandmeaningfulcommunication.

Sign=Signifier(formittakes)+Signified(conceptitrepresents)

Exercise1Whatdoesthisapplemean?

ThisistheiconicsymbolfortheApplebrand.
FormerAppleexecutiveJeanLouisGasse
calledthelogothesymboloflustand
knowledge.Theapplerepresentsknowledge
andlust.Thebrandwantstheirconsumersto
pursueknowledgethroughtheuseoftheir
product.

Signified:Knowledge

Boththeseimagesshowtheconventional
religiousassociationmadewiththeapple.Thisis
ironicreally,asthebiblenevermentionsthatitis
anapple.

Applesarerelativelyeasytogrowandaccount
for50%oftheworld'sfruitmarket.Thatmakesit
easytounderstandwhywewouldprobablyall
thinkofanapplefirstwhenaskedtothinkabout
fruit.Thisislikelywhypeopleassociatedthe
forbiddenfruittobeanapple.

Nowithasbecomequiteaccepted.Placingan
appleinafemale'shandswillquicklycause
someonetomaketheconnectiontoherbeinga
temptressandseductress.

Signified:Sin,lust,temptation

LucasCranachtheElder(14721553)

byGiuseppeArcimboldo

Anappleadaykeepsthedoctoraway.Thishas
becomequiteaniconicsaying.

Whatisgoodaboutthisimageisthattheirare
twosymbolsheretohelpusmaketheconnection
tothephraseeasily.

Signified:health

Forsomereasonthisoddassociationwith
teachersandapplesstarted.Therearemany
imagesofteachersattheirdeskswithapples
giventothembystudents.

Itcouldcreatetheideaoftheteacherbeinga
favoriteteacher.

Youalsocouldseeitasthestudentbeingthe
teacherspet.

Fromamorephilosophicalsense.Thefruit
representsknowledge(thetreeofknowledge),
whichmeansthisisaformofhomogeand
respecttowardstheteacher.

Signified:knowledge

Thepoisonapple.Aniconicsceneforsnow
white.

Whydidtheychooseanapple?Again,Ibelieveit
isbecauseoftheconnotationofthetemptationin
thegardenofEden.

Signified:Temptation

ThiswasaninterestingadIfound.This
campaign'ssloganwasFoodisfashionable.

Inhistory,particularlyduringtimesoffamine,fruit
representedwealthandabundance.People
wouldbringofferingsoffruitstotemplesand
leaders.Havingafoodfruitharvestmeantyou
weredoingwell.

Ifeelthisadreallyplaysonthatsenseof
abundanceandfreshness.

Signified:abundance

Shesaysthatputtingtheappleinfrontofthe
face,makesthevacehidden.Asaviewer,even
thoughyouknowthefaceishidden,youwantto
knowwhatitlookslike,youwanttoknowwhatis
hidden.Itcreatesintrigueandinterest.Asa
surrealistpaintingitisreallyopentotheviewers
interpretationtotakeameaningfromit.

formetheideaofhisvisionoridentitybeing
blockedstandsoutthemost,soIcanunderstand
whattheartistsaidaboutusbeingcuriousofthe
unseen.Astowhyshepickedanapple,Imnot
sure.Itcouldbetotallyrandom,orshecouldbe
associatingtheapplewithsin,asispopularin
religiouscircles.Whichmeansthemansidentity
isshroudedbyhiswrongdoings.Itismorelikely
thatitrepresentswhatisnotknown.(Fruitfrom
thetreeofknowledge)

Signified:knowledge(orlackofit)

by
RenMagritte

Themostcommonthemeassociatedwiththeappleisknowledge.Evenwiththereligiousviewof
temptationandlust,itisstilltracedbacktoknowledge,asshebittheappletoattainmoreofit.

Denotation
describeswhatcanbeseenanditsliteralinterpretation(e.g.apieceoffruitcalledan
apple).

Connotation
describesthepossiblemeaningsthataresuggestedbytheliteralelements(e.g.ina
Renaissancepainting,anapplemightsymbolisetemptation).

SeasidepostcardspioneeredbyBamforthPostcards:

Exercise2JointheNavy


First,lookcarefullyattheimagebelowanddescribeitsliteral
elements(i.e.denotation).Whatcanyousee?

water,maninanavyuniform,hehasawhip,bombortorpedoof
somekind,words:JointheNavy,theserviceforfightingmen.

Nowthinkaboutitsimpliedmeaning(i.e.connotation).Whatelse
couldtheelementsyouveidentifiedmean?Tryanddecide
whethertheseconnotationsareintentionaloraccidental.Howdo
theysupportorunderminetheoverallmessage?

Myfirstimpressionswouldbethatthesoldierridingthetorpedois
meanttoconveymanliness.Thefactthatheisridingitandhehasa
whipinhishandcouldalsomeanthatthere'sasenseoffunand
adventureinwhatheisdoing.Thiscouldmeantthattheyaretryingto
makethatconnectionbetweenfightingmenbeingmanlyand
adventurous,orthatthosearethekindsofmentheyarelookingfor.

Alternativelytheillustratorcouldbemockingtheindustry,oratleasttheideaofwar.Theimagehasa
whimsicalandhumorouselementtoitwhichprobablymeansitwasnotarealad.theartistmaybe
highlightingtheridiculousnessorsenselessnessoffightingandwar.Heisalsohighlightingthetheirony
ofhowsomethinglikefightingorwar,shouldnotreallybeadventurous,excitingorfun.

Nowchooseadifferentimagetoanalyse.Reflectontheprocessinyourlearninglog.Towhat
extentdotheimpliedmeaningsyouveidentifiedreflectyourownvalues?Howmightother
peopleseethem?

th
ImagebyEnriqueChagoya
referring to a 19
-century print by Cruikshank entitled, The Head
Ache. Enrique tends to make prints that point out the changes or divide in culture and society. At
times they may contain political content as most of his images focusses on the differences between
America and Latin America.

Denotation
IseeBarackObama.Heisinalivingroom.Therearesmalldemonlikecreaturesmessing
withhisheadwithdifferenttools.

Connotation
Obamaisbeing
tormented at the hands of small beasts holding different tools. Each
tool represents the trials he inherited with his presidency, such as healthcare reform, the war in

Iraq
, and the recession. It is unclear whether the artist feels sorry for Obama because of the
problems he has to deal with, or whether he thinks Obama sees these issues as a headache
because he doesnt really care? Perhaps he is just trying to show that many of society's issues have
a lot of factors that influence them. The one beast is reading to him, which could signify how we can
be controlled by information. Lending our ears to the wrong advisors may have devastating
consequences.

Project4TimeandPlace

Exercise1Thenextbigthing

Chooseanexampleofcontemporaryvisualcommunication,forexampleaspecificpieceofgraphic
design,anillustrationoranadvert.

Whatcharacterisesitasnew?
Pinupstyleunderwearadshavebeenaroundforalongtime.Theyhavenowaddedthatelementof
mysterytoit,whileincorporatingthetrendofqcodes.Asmentionedduringmydiscussionoftheapple
image,theviewerbecomesintriguedwhentheirisanelementofunknownorsomethingbeingblocked.

Howdoesitfitwithinwidercontemporarytrends?
Withtheriseofsocialmediaandpeoplecontinuouslybeingattachedtotheirmobiledevices,making
thingsinteractivehasbecomequiteimportant.Usingtheqcodeforpeopletolookuptherestofthe
imageengagesthempractically.

Arethereanydirectlinesofinfluencefromothercontemporaryartefactsorhistoricalones?

Thebranditselfwasstartedin1977andwasnamedVictoriaaftertheVictorianera.Hewantedto
captureasenseofromance,eleganceandsexystyle.Youcanseefromtheimagesbelowhowthe

victorianinfluencecomesthroughinthechoiceofmaterials,stylingandsensualposes.Ithinkthisisstill
afeelthatthebrandusestoday,butalsotryingtokeepwithfashiontrendsandconsumerneeds.

(Right)PaintingbyAlexandre
CabanelhewasaFrenchpainter
borninMontpellier,Hrault.He
paintedhistorical,classicaland
religioussubjectsintheacademic
style.

(Left)PhotofromtheVictorias
Secretcatalogue1979.


Whatfactorsmayleadtoyourexamplebecominglastyearsthing?Whataspectofthedesignwillage
first?
1. IfIweretoguess,probablytheqcodes.Technologyisevolvingsoquicklythatwhatisnewthis
year,isoldnextyear.
2. Thestyletrendsmaychange

Whatdoyouthinkwillreplaceit?

Somenewformoftechnologyortrend.Itwouldbedifficulttosaywhatthetechnologicaltrendmaybe,
butasafashiontrendIthinktheirdesignaestheticmaybeinfluenced.Thereisabigpushrightnowfor
companiestousewomanofvariedsizes.Iknowthattheyareparticularlycriticizedfortheirglorification
ofacertainfemalebodytype.Thereareotherbigbrandsthathavestartedembracingusingvariedsizes
andbodytypesintheiradcampaigns,sothismightbeabigpossibleshiftintheirbrandingifthey
decidetoembracethistrend.Onecanonlyhope!

Exercise2Knittingpatterns

Tostartwith,produceaquickmindmapofwhatknittingmeanstoyouandwhatyouassociatewithit.

Mythoughtsonknitting:
wool
sheep
grandma
yarn
winter
jersey
jumper
beanie
scarf
socks
comfort
technical
time
patterns
skill
discipline

Dosomevisualresearchbyfindingcontemporaryandhistoricalexamplesofwhereandhowknittingor
knitteditemshavebeenrepresented,forexamplepatternbooks,humorouscardsbasedon1950s
patternsforknittedtanktops,balaclavas,etc.,imagesofknitteditemsforsale,ortheuseofChristmas
jumpers!

FirstlyIfoundmanypaintingsoffemalesknitting.thismakessenseasduringtheearliercenturies
womenhadtomake/mendclothesforthefamily.DuringthetimeoftheRenaissanceandonitbecame
populartodoportraitsofpeople,particularlyinvolvedindailyactivity.

Hereisanentireinstallationmadefromknitteditems:

Italianartist/ecologist
IvanoVitali
combines
newspaperrecyclingandknittingtoproduce
extraordinarilywovenclothingandobjects.


Forcontemporaryknitting,youmightwant
tolookatthepracticeofYarnBombing
whichisaformofknittedstreetart
practisedbyagroupofartistscalledKnitta:
http://en.wikipedia.org/wiki/Knitta_Please

ThisisabridgefromthetheareaIliveinin
HongKongwheretheydidyarnbombing.

Howdotheexamplesyouvefoundsupportorcontradict
theassociationsyouveidentifiedinyourmindmap?
Knittingisstillacomplicatedcraftthatrequires
techniqueandskill.Manyoftheseimagesdoshowa
whimsicalsidetoknitting,whichhelpsyoutonotthink
aboutitasaseriousthingonly.

Isthereageneralstereotypeofknittingandhowhavecontemporaryimagesofknittingplayedwiththis
stereotype?

Stereotypeswouldbethatitisonlywomenwhoknit,or
onlyoldladies.Particularlywhenlookingatthehistory
paintingsthisisquiteevident.Showingyoungerpeople
knittingandmenknittingisfunandbreaksthis
stereotype.

Onemightthinkthatknittingisquiteseriousandwouldberestricted
toclothing,butseeinghowpeoplehavecreatedcraftsandtoys
againbreaksthisnorm.

Mostsignsandsymbolsmakeuseoftheideathatyarncomesin
balls.Theimageofaballofwoolhasbecomequiteiconicandeasily
recognized.

Therewouldalsobeanotherstereotypethatknitteditemsare
restrictedtojerseys,scarvesandhats.Imagesofdifferentitems
madeofwoolshowsthefunanddiversitythatcouldbehadwith
knitting.

Representingtimeandplace

PeterBrookes

Cubiststilllife:

ArtistslikeBraqueandPicasso

Exercise3Visualconventionsfortimeandplace

Findexamplesofdifferentvisualconventionsusedtoconveytimeand/orplace/space
framebyframestorytelling,handlingofperspective,useofspeechbubbles,etc.fromdifferent
historicalperiods.Usethisexercisetodevelopyourresearchskillsbyaccessingtheonlineimage
librariesavailabletoyouatOCA,conductinginternetimagesearches,oraccessingyourlocallibrary.

1. Narrativepaintingscanshowthepassingoftime,oftenlongperiodsoftime.Theymakeuseof
thesameprotagonistwhoappearsatavarietyofplaces.Theycanoftenbeseparatedby
architecturalstructuresthatmarkoutdifferentpartsinthestory.JacobPontormosJosephin
Egyptisagoodexampleofthis.Theprotagonistisshownindifferentactions.

Theseareaseriesofimagespaintedduringthe16thcenturythatshowthestoryofJosephfrom
ChristianReligion.Thefactthatthattheviewercanidentifythepartofthestoryallowsthemto
recognisehowtimehaspassed.Theuseofarchitecturalstructuresalsohelpstheviewertoidentifythe
placewheretheseeventshappened.Ofcourseitisdependantontheviewerknowingthestoryof
JosephfromtheBible.

Todaywecouldsaythatthishasbecomeequivalenttowhatweseeinfilmoranimation.Havingthe
sameprotagonistinasettingdoingdifferenttasksinordertounfoldanarrative.Alsoknownas
Actual
motion.

Intheanimationweseeontheleftwecanseehow
theactionsareproducedframabybrame.Although
theseframesareusuallyonlypartofshots.Itiswhen
ananimatororfilmmakerstartputtingtogetheraseries
andsequenceofshotsthattimeandplacereallystart
totakeshape.Infilmmakingtherearemanywaysto
conveytimeandplace.Timecanofcoursebe
experiencedbytheviewerasthingsarehappening.
Extendedtimespassingcanbeshownthrougha
changeinlightingandphysicalchangesinthesubject
orsurroundings.Paceisoftenfirstshownthrough
establishingshots.Filmmakershavetobesmartabout
locations,asthesettingofashothelpstheaudience
togivecontexttothestory.Eveninstillimages
(photosandpaintings,)thesesameprincipleswould
apply.

2.Capturingmovementandactionwithinanimageis
anotherwaythatanartistcanconveytime.Havinga
subjectthatisinmotionwillnotonlylettheviewer
experiencethecurrentmovement,butwillallowthemto
inferwhatwillhappennext,andsotransportingthemto
apossible(predicted)future.TitiansBacchusand
Ariande(left)paintedin1520isanexampleofsubjects
inaction,alsoknownas
impliedmotion.
Thisisnow
somethingthatiscommonplaceinphotography.

Notonlycanimpliedmotionstillimagesconveya
senseoftime(nowtopredictedfuture)theviewer
hastoconsiderthesurroundings(place)inorder
tomaketheirpredictions.Thephotoontheright
wastakenbyaweddingphotographer,Enrique
OliverTortosa.Theviewerfeelsasthoughthey
canseethesubjectstakingthenextstepsuntil
theymeet.

Moreexamplesofdifferentkindsofartthatrepresentmotion:

AlexanderCaldermakesmovingstructuresormobiles.
Thisisonehemadein1952withsheetmetal,wireand
paint.

Astheinstallationmovesyouareremindedofthe
passingoftime.

Theplacementofthepiececouldalsobeaffectedby
differentelementsandwouldagainchangetheviewers
experience.

RebeccaHornoftenexperimentswithkineticstructuresandinstallations.Her
paintingmachineontheleftisdesignedtodroppaintonmovingpaperscreating
avastarrayofdifferentpaintings.

https://www.sophia.org/tutorials/elementsofartmovementandtime

http://www.jstor.org/stable/1572588?seq=1#page_scan_tab_contents

http://www.mastersoftraditionalarts.org/lesson1senseofplace/

Thephotoontheleftwasfromanart
installationbyYukinoriYanagi
WorldFlagAntFarm
.Heusesants,
colouredsand,plasticboxes,tubing
(1990)Thispiecemakesareally
interestingconnectionbetweentime
andplace.Astheviewerwouldhave
toreturntothegallerytoseehow
theantshavechangedthe
appearanceoftheflags.Ithisway
hedirectlyremindthevieweroftime.
Asflagsaresymbolicoftheircountry
(place)youalsomakethat
immediateconnection.


ThisisahidepaintingbyCadziCody,
Shoshone,
ScenesofPlainsIndian
Life
(1880)Itisanhistoricalaccount
ofhowthenativeswereforcedoffof
theirland.Thismakesadirect
connectiontoaneventinhistory
whichtakestheviewertothattime
andplace.

Historicalpaintinggenerallyservethe
purposeoftimeandplacewell.As
theaudiencerecognisesfeaturesof
aneventorcertainperiodintime.
Assumingtheyknowthehistory,they
canidentifywiththeplaceandtime
thattheeventstoplace,orthatthe
subjectwasapartof.

Eveninmoreancientartwestillseetheuseofimpliedmovementorseriesofimagestoimplytime:

Inancientart,animalswereoftenalsousedtohelpestablishplace:

3.Symbolsareanothermethodofcreatingasenseoftimeorplace.Symbolsthatcouldrepresenttime
clocks,hourglass,sun,shadow,symbolsrelatingtolifeordeath(angel,grimreaper)numbersetc.Place
canberepresentedinmanyways,recognisablearchitectureofcoursebeingthemostobvious.
However,theuseofflags,atraditionalpieceofclothing,aculturalitem,nationalflower,etc.Canalso
helptheviewermakefastconnectionstoaparticularplaceorarea,whichcanprovidetheimagewitha
contextorpossibleinterpretation.

ThisisanimagebyTamaraJuhl,aSouth
Africanartist.ThepieceiscalledEverythingis
Timed.Itisgoodexampleofhavingasymbol
fortime,thehourglass.Shehasalsomadeuse
ofgeography,acoastlineontheEastcoastof
SouthAfrica.

4.Timecanalsobeexperiencedbyaviewerif
theyarelookingatworksthatremindthemof
thetimesthatwouldgointomakingthework.
Assumingtheunderstandtheprocessand
techniquesinvolvedinmakingthepiece,itwill
helpthemtoappreciatethetimeelementofit.
AnartistlikeStanleyWilliamHayter19011988,
whowasaprintmaker,draughtsmanand
painterisagoodexampleoflettheviewer
appreciatetimeandtechnique.Hisprintmaking
techniqueswereparticularlyinfluential.These
areexamplesofhisworkbelow.


5.Placecouldalsobecommunicatedquiteeffectivelythroughinstallationorstructuralart.Thespecific
placewheretheartisdisplayedorputtogetherissignificantandwillformacontextofthepieceofwork.

Herearesomeexamples:

Theimage(left)isaninstallationpieceattheLouvre
HeadquartersArtFurnitureExpo.Theimage(right)isaFresco
paintingbydiegoRiveraoftheHistoryofIndustryindetroit.Not
onlyisitsignificantinpayinghomagetothehardworkofthe
industry,butthefactthatitispaintedonthesidesofthemuseum
Historymuseumalsoaddstoitsimportance.

Reflectonyourresearchinyourlearninglog.Whathasittoldyouabouttheevolutionofvisual
conventionsandhowtimeorplacehasbeenvisuallyrepresented?Alsoreflectontheprocessof
researching.Whatapproach(es)didyoufinduseful?

Allthroughoutthehistoryofart,motionorimpliedmotionhasbeenapopulartechniquetoconveytime.
Culturalreferencesandtraditionswithinpaintings/workisalsostillapopularwayofestablishinga
senseofplace.Techniquesandsymbolshaveevolvedthough,asnewtechnologiesareborn,additional
symbolsmaystartrepresentingthepassingoftime.Thecolourwheelofdeathwhileworkingonthe
computercomestomind.Inthesameway,newarchitecturallandscapescanalsonowbeusedto
associateaplace,forexampletheburjinDubai.

Ofcoursefilmandanimationhasallowedustoviewimagesframebyframebutwiththeactualsenseof
timepassing.thoughcomposition,framingsubjectandsymbolismstillhasitsrootsintraditionalart.

Itriedusingtheonlinelibraries,butwasunabletofindanyusefularticles.Iendedupusingmostly
websites,blogsandgallerysites.

Exercise4Cuttingedge

Explorearangeofwebsitesorotherformsofnewmedia(games,video,otherinteractivemedia,etc.)
andidentifyexamplesofwhatyouwouldconsidercuttingedgeorinventiveformsofvisual
communication.Youcouldconductyoursearchintermsoftheaestheticsused,thefunctionalityofthe
site,orsimplytheideasbeingexplored.Pickexamplesthatyoufindintriguing,excitingornoveland
reflectonwhatmakestheminterestingtoyou.ThinkbacktoProject1andseeiftheseexamplesstill
conformtomessagesthatpersuade,inform,orentertain.

1. VinesVideos:
https://vine.co/

Thisisanapplicationthatisusedwithyourphone.Youcanwatchcreateandshareshortvideos
anytime,anywhere.Thesevideosareainteractiveandcreativewayforanyonetosharestoriesthatwill
entertainyouandallowconnectwithothers.Therearemanythingsthatmakethisappexcitingand
novel.Thewayitissetupisincrediblycleverandmakesgreatuseofmanyelementstrendingin
technologyrightnow.

Someofthetopfeatures:
Functionality:Theapphasguidedfeaturesworkedinforfilmmaking.Itisveryeasytocreatea
sequenceofshotsandyoudontevenneedtobeaprofessionalfilmmaker.Yousimplyaimand
shootwhiletheappdoestherest.Videoscanbecategorizedwhichmakesiteasiertosearchfor
contentyouprefer.Yourmusiclibraryisautomaticallylinkedtotheapp,soitbecomeseasyto
addsoundsormusic.Theappalsohasacoupleoffilteringandeditingfeatures,whichcanhelp
youbecreativewiththelookyouwantforyourvideo.
Connectivity:Youneedtocreateaprofilewhereyoucanuploadyourvideos,youcanalsofollow
peoplewhoaretrendingonvine.Peoplecanlikeandcommentonyourvideos.
Trends:Usinghashtagsandtrendingtopicsyouareabletosearchandcreateworkthatmightbe
ahottopic.Theappitselfalsosuggeststopicsthataretrendingorvinersthataretrending.
VisualMedia:Theadvertisingmarketquicklylatchedontovinerswhobuiltupahugefollowing.
Theyusetheiraccountstoadvertisecertainproductsoreventhemtousetheseproductsintheir
video.
Entertaining:Thetopicsofvideostendtobehumourousofnature,sotheyaregenerally
entertaining.
Creativity:Themostsuccessfulvinersareoneswhoarepushingthecreativeenvelope.they
catchonquicklytosongs,ides,phrasesetcthataretrendingandfindnewentertainingwaysto
showcasethem.Thiscouldbethroughcleversequencingandframing.

CurrentlyIhaveusedthisideaofviesinmy
school.OurschoolhasaHouseSpiritsystem
andIamtheleadersofoneofthoseHouses.
WearetryingtogetthekidstoshowHous
Spiritbyusingtrendstomaketheirownshort
videos.

HereisashortvideopromothatImadeforit:

https://vimeo.com/139560513

Ultimately,thisisameanttoEntertain.

2. FrenchGirlsselfiedrawingapp:
https://www.frenchgirlsapp.com/

Thisisanappthatisusedonyourmobilephone.Youcreateaprofile.Youuploadselfiesthatother
usersmaythenchoosetodraw.Ithinkitiscleverhowtheyhaveutilizedthetrendofselfietakingand
combineditwithart.Ofcourseitisdigitalart,butthefunctionalityofthedrawingisquitegood,though
youneedtouseastylus,asyourfingerwilllimityourabilitiestodrawaccurately.

Successfulfeaturesofthisapp:

Functionality:Theappisactuallyquitesimpletouse.Ifyousignupforthefreeversion,yougeta
paletteofbasiccolors,butyoucanalsopurchaseadditionalpalettestoimproveyourwork.You
canchangethesizeandopacityofyourbrushandwithpractice,youcanactuallyachievea
surprisingvarietyoftechniques.Youareabletoaccesshundredsfselfiestochooseasubject
thatinterestsyou,oryoucanuploadyourownforotherstowear.Oncedrawn,itissharedeasily
andbecomespartofothersnewsfeed.Youcansignuptoartiststhataretrending.Theappwill
alsorecommendartistsandshowyousamplesoftheirwork.Creativity:Thisisagreatappfor
peoplewhoaren'tnecessarilypainters,orwhodonthavethepatienceforit.Itisquiteeasyto
exploredifferentstylesorideaswhenworkingelectronically,sotheresultsareveryinteresting.
GoingthroughthenewsfeedImalwaysastonishedbywhatIsee.Thatonlypushesmyown
creativityanditisalsoagreatformforinspiration.
Connectivity:Onceyouhaveaprofile,youareabletolikeandcommentonotherpeopleswork.
Youareabletofollowfriendsorartistsyoulikeandyoucanalsorequestthatthedrawyour
selfie.Artistwhobecomeverypopular,arabletoselltheirdrawings,oratleastchargeother
userstodrawtheirselfie.Recentlytheyhavealsostartedmakingdrawingsavailableoncanvas,
soyoucanprintyourfavoriteworkanditcanbecomeartinyourhouse.Ithinkthisisareally
greatmixoftheoldandnew.

ThisisanimagethatIdidontheapp.Itwasmyfirstandonly.Iwas
verykeentotryoutsomeelectronicdrawingstoseehowitcompares
withtactilepainting.Ipersonallystillprefertouseactualpaintand
canvas.ObviouslyIwouldneedtomakemanymoredrawingssoIget
usedtohowtousetheopacityandbrushthicknessmoreeffectively.

Itdefinitelyisagoodwaytogetpracticedoingportraits,howeverthat
alsomeans,thatisallyoucando.

Mostlythisisfor
entertainment
.Thoughasartistcannowselltheir
work,some
persuasion
maybeinvolved.

3. Leagueoflegends(videogame)

Inthisinteractivegame,playersassumetheroleofanunseen"summoner"thatcontrolsa"champion"
withuniqueabilities.Youthenbattleagainstateamofotherplayersorcomputercontrolledchampions.
Thegoalisusuallytodestroytheopposingteam's"nexus".Allchampionsstartofffairlyweakbut
increaseinstrengthbyaccumulatingitemsandexperienceoverthecourseofthegame.Ithasalarge
activeandcompetitivefollowing.Thegamehasaccumulatedaround32.5millionplayers.Asthegame

grewinpopularity,theystartedorganizingtournamentswhereprofessionalplayerswouldassembleand
competeunderhugescreensinarenaspackedwithfans.Thegameevolvedfromasasmallpopulation
ofdesktopuserstoafullblownphenomenon.Iamnotagamer,butIdoappreciatethegraphics,
creativityanddigitalworkmanshipthatgoesintocreatingthecharacters.Thestyleofthedrawingsand
thedetailsinthecharactergivethemanepicfeel.Thisisfor
entertainment
.

4.Google

GoogleInc.
isanAmericanmultinationaltechnologycompanyspecializinginInternetrelatedservices
andproducts.Theseincludeonlineadvertisingtechnologies,search,cloudcomputing,andsoftware.
MostofitsprofitsarederivedfromAdWords,anonlineadvertisingservicethatplacesadvertisingnear
thelistofsearchresults.

Googlehasbecomesuchanintegralpartofmydailylife.Researching,communicating,organising,
making,designing,analyzing,thelistofservicesfoesonandon.IwouldalmostsaythatGoogleisone
ofthepenultimateexamplesofinteractivevisualcommunication.

GoogletoolsthatIuseregularly:

Webbrowsersearchingforinformationimagesandinspiration.Keywordsasaformofvisual
communicationisreallyimportanthere.Anotherwonderfulthingisthatyoucanuseyoursettingtorefine
yoursearch,particularlythereadingage,whichworkswellwhengettingyoungerstudetstofind
appropriatereadingmaterial.

BookmarksBeingabletoorganizeandandarrangeusefulwebsitesandlinksbycategoryforeasy
access.

MapsFindinglocations,addressesanddirections.Usingstreetviewtofamiliarizemyselfonalocation
beforetraveling

Searchsettingsasmentionedbeforeyoucanrefinesearchsettingforreadingageandlanguage.ButI
havealsousetheimagesearchfunctionwhichisreallygreat.Ifyouhaveanunknownimage,youcan
uploadittothesearchandseeifyoucanfinditsorigin.

Gmailsendingandreceivinginformation,images,videosetc.

DriveThedriveisausefulonlinestoringsystemthathasanincrediblecollaborativefunction.Using
googledocsandsheet,peoplecancommunicate,chatandshareitisanamazingsourceofinteractive
visualcommunication.Slidesanddrawingsareagreatcreativeandvisualcommunicationtool.Youcan
designyourownpresentations,withthelooks,shapesandcoloursyouwant.Therearealsomany
templatesanddesignideasavailableforthosewhoarecreativelychallenged.

Addons:ThereareamazingfreeaddonsavailabletousewiththeDrive.Therearemanythat
specificallyhelpyouwithcreatingvisuals,likeLucidchartandMindmeister.Therearealsoonesyoucan
downloadforanalyzingmusicandfilm,likeVideonotes.Thisisgreatforcreativeresearchand
annotations.

AnothergreatinitiativefromgoogleistheGoogleArtproject,
https://www.google.com/culturalinstitute/project/artproject

Googlewouldservethepurposeofentertainment,persuasionandinformation.

5.Canva,
https://www.canva.com/

Thisisagreatdesignwebsitethatprovideyouthetoolsfordesigningyourownwebbasedworks.

Ihaveonlyreallyuseditforposters,butithasagreatselectionofcoloursandtemplatestochoose
from.Thedraganddropformatofit,makesitrelativelyeasytouse.Theyhaveaselectionofimages
andtemplatesthatarefreeoryoucanuploadanddesignyourown.Foramorecomprehensivedesign
package,youpayextra.

Thepurposeofthissitewouldbeto
inform
.

Reflectionaftertutorreport

OVerallthefeedbackwasverypositiveandIwouldagreewiththehighlightsandsuccessespointedout
bythetutor.Oneofthetutorscommentsareaboutusingarangeofsourcesthatarenotonlyinternet
based.Iappreciatewhyhewouldsaythis,asateacherwetellourstudentsthesamething.The
challengehereisthatIliveinHongKongandwouldntnecessarilyhaveaccesstobooksorarticlesin
printformthatarerelatedtotheveryspecifictopicsthatwehavetowriteabout.Evenontheinternet
youcanfindavarietyofsourcesincludingblogs,videos,bios,news,ebooksetc.Iwillendeavourto
makesurethatevenifmysourcesarewebbased,theystillshowvariety.

ThetutormentionedacoupleofpointsthatIcouldexplorefurtherinmyessayregardingthetruenature
ofBanksyswork.Ithinkthisisaninterestingpoint,butnotoneIwishtoexplorefurtherwithinmyessay.
IhavechosennottomakeanychangestomyessayasIamhappywiththestructureandcontent
discussed.

Forfurtherreadingthetutorgavemesomelinkstolookatthatmaybeofinterest.ThelinksonbeautyI
hadactuallyseenbeforeastheyhavedonetheroundsonsocialmedia.Iwouldhavelikedtocheckout
thedocumentaryonAmericanartists,
https://www.youtube.com/watch?v=SjgBuXUW44Q
,butthis
sourcehassincebeenremoved.