CURRENT ADDRESS

79 Taylor Street
Apartment B
Amherst, MA 01002

Stephanie Atocha
satocha@umass.edu
www.linkedin.com/in/stephanieatocha

OTHER ADDRESS
3 Elizabeth Street
Canton, MA 02021

EDUCATION
University of Massachusetts Amherst
Isenberg School of Management
Bachelor of Business Administration in Marketing
Cumulative GPA 3.72; Deans List 6 out of 7 Semesters

Amherst, MA
Candidate May 2016

EXPERIENCE
Charles River Interactive
Waltham, MA
Intern
December 2015- January 2016
Conducted research and performed data analysis of Google Analytics reports on Tableau Software
Utilized Microsoft Excel to create Google My Business locations for clients and organize top keywords from Google
AdWords data
artALIVE
Amherst, MA
Social Media Marketing Intern
January 2015-May 2015
Develop a marketing plan with the social media marketing team to promote the business
Generate awareness for store events and activities through posting on social media pages such as Facebook,
Instagram, Twitter, Craigslist, and Yelp and creating a blog through WordPress
Research new craft ideas for the store to attract customers
Youth Marketing Connection
Boston, MA
Brand Ambassador
September 2014-December 2014
Promoted new group messaging app through on campus visits to university clubs and organizations
Expanded awareness for the app through social media posts on platforms such as Twitter, Instagram, and Facebook
Planned campus events to hand out promotional materials to increase downloads of the app

ACTIVITIES
American Marketing Association
March 2015- Present
Fundraising Chair/Founding Member
Create, market, and execute events to raise money for the organization
Collaborate with the Executive Board to plan meetings and events for the semester such as speakers and conferences
Umass Student Philanthropy Committee
September 2013-Present
Active Committee Member
Contribute ideas on how to raise money for the senior gift through fundraising events such as dodgeball tournaments
Isenberg Marketing Club
September 2013- Present
Fundraising Committee Member
Planned and promoted fundraising events including the sale of Isenberg gear which helped raise over $1000
for the club

SKILLS

Computer: MS Excel, Word, PowerPoint; Proficient in WordPress, Qualtrics, Tableau; Google AdWords certified
Work Well With Others and Thrive on a Team
Experienced in Social Media
Strong Written and Verbal Communication Skills
Excellent Time Management
Skilled in Evaluating Options and Generating Solutions