Internship Report On

An Overview of new network establishment & its

operation & maintenance
A study based on Airtel.

Internship Report On
1

An Overview of new network establishment & its

operation & maintenance
A study based on Airtel.
Prepared By
Prabir Talapatra
Roll:146
Batch:4
MBA (Finance)

Supervised By
Fahmida Ahmed
BBA, MBA (Finance & Marketing)
Lecturer, Faculty of Business Administration

University of Science & Technology Chittagong (USTC)

Letter of Transmittal
2

February 1, 2016
To
The Dean
Faculty of Business Administration
University of Science & Technology Chittagong
Subject: Submission of Internship Report
Sir,
I have the gratification to inform you that I have accomplished my internship
report on Airtel. I have tried my best to furnish the report with relevant data, which
I have to collect from contact with Airtel.
I shall be glad if you kindly accept this report, and I am ready to explain anything
to you if you feel necessary.

Yours Faithfully
________________________
Prabir Talapatra
Roll:146
Batch:4
MBA (Finance)

Acknowledgement
First of all I pay a special thanks to my almighty God, who made me able to complete
this report. It is very difficult to express my feelings who helped in completion of this
report. But I think there is no other word except thanks, which can compliment my
sentiments.
I pay gratitude to the Supervisor of my report, Fahmida Ahmed, Lecturer, faculty of
Business Administration, USTC. I also pay honor to the teachers for their contribution.
I acknowledge with deep gratitude to Airtel, Bangladesh, for giving me this opportunity
to study the regular works.
I am also grateful to high officials and all the officials and staffs of Airtel, for their
friendly behavior, heartiest cooperation and other services during my studies.

Last but not the least, my family and my friends who have been helpful by giving me
their co-operation and efforts in completing this report.

Executive Summery
Nowadays the world is very much competitive. So everyone has to be expert in his field
in

both

practical

knowledge

and

theoretical

knowledge.

As

Premier

University,Chittagong aims to build future magnate with the theoretical knowledge as

4

well as practical knowledge of economic field of our country, Internship course and its
report is a significant aspect in the direction of accomplishing the goal.

On the whole, the study that I desire to do is conducted to reveal the crucial economic
factor that may affect the import, base on our countrys economic practices, as our
Bangladesh is highly depended on its import.

The study is presented in 10 chapters.

The First chapter of the study is called Introduction where I have given a short
introduction about the report. This chapter is based on the reason of the report, the
objectives, methodology and the significance of study.

In Research Methodology I have described how the report has done like I have used both
primary and secondary data. I have done practical deskwork, interviews during my
internship program and in the report a few things I have given on the basis of personal
observation. I have also gone through many Internet websites, newspaper, and journals to
collect data for the report.

I described about the objectives of the report and what is the plan regarding the report.
The problems that I have faced in doing this report and the limitations of this research
project are also described in this chapter.

The Second chapter Company Overview describes all about the organization where I
have done my intern. The mission, vision and values of the company are briefly
mentioned here.

The Third chapter of the study is called Customer Services, Products etcI have tried
to described about the types of services, various products and their call rate.

The Fourth chapter is called Conclusion which is prepared based on the results
obtained from the previous chapter.

The tenth and the last chapter include the names of all the books and resources from
which I have collected the information and it is known as References

Table of Contents
Sl
NO
1
2
3
4
5
6

Content

Page No

Title fly

Title page
Letter of transmittal
Acknowledgement
Executive summary
Table of content

2
3
4
5
7-8

Chapter ONE
1
2
3
4
5
6
7
8
9
10
11
12

Introduction
Origin of the report
Objectives of the Study
Methodology
Nature of Data
Method of Collecting Data
Primary data collection
Personal Observation.
Face to Face Interviews.
Practical deskwork.
Secondary data collection
Limitations

11
11
12
12
12
13
13
13
13
14
14
14-15

Chapter Two
1
2
3
4
5

Company Profile.
Objective.
Warids Vision & Mission.
Managements Structure.
Joint Ventures Abroad.

18-20
20
20
21
21-24

Chapter Three
1
2
3
4
5
6

Basic Activities of Customer ServiceExclusive Customer Service

Customer Service Centers
Product and Services
Product Related Services
Warid Roamers
7

27-28
28
29
30-38
38
38

7
8
9
10
11

Media & Press Releases

Mobile Internet
Internet
Wap
MMS

39
40
40
40
41

Chapter Four
1

Conclusion

43

Chapter Five
1

References

45

Chapter 1
Introduction

CHAPTER 1
INTRODUCTIO
N
o Introduction
o Origin of the report
o Objectives of the Study
o Scope of the Study
o Methodology

Nature of Data

Method of Collecting Data

10

o Limitations

Primary data collection

o

Personal Observation.

Face to Face Interviews.

Practical deskwork.
Secondary data collection

Introduction
Internship program is a compulsory 3-credit course, which provides us with the
opportunity to gain our practical knowledge.
Now the world is very much competitive. So everybody has to be expert in his field
in both practical knowledge and theoretical knowledge. As Premier University aims
to build future magnate with the theoretical knowledge as well as practical knowledge
of economic field of our country, Internship course and its report is a significant
aspect in the direction of accomplishing the goal. It is a systematic process for
gathering, recording and analyzing of data about the topic that a student goes to learn
on the program, moreover also know how to connect the theoretical knowledge with
the practical knowledge.

11

Basically, the study that I desire to do is conducted to reveal the crucial economic
factor that may affect the import, base on our countrys economic practices, as our
Bangladesh is highly depended on its import.
Since Bangladesh is an import-oriented country and to facilitate the activities, Warid
Telecom Limited provides all kind of facility and offers auxiliary product that are
related to and those are the core products.
Origin of the report
This report is originated as the course requirement for the partial fulfillment of the
requirements of internship course of MBA Program at Premier University,
Bangladesh. I was sent to Warid Telecom Limited ( Agrabad Business Centre) to take
the real life exposure of the activities from February 12to May 2 2009to fulfill the
partial requirement of my internship.

Objectives of the Study

The objectives of the study are--

To know about the Telecom in brief.

To know about the customer service.

To know the position of Telecom sector in Bangladesh.

To know the regulation and deregulation regarding Call rates change in

Bangladesh.

To know about the Competition with other operators.

To know about the strategy change according to situation.

12

To know the organizations opportunity for the caller.

To know the problems and different solutions.

To handle pressure and taking the right decision.

How to work under stress?

To suggest the different suggestion.

Methodology
The study will be done in the following steps:
Nature of Data
In this report both Primary and Secondary sources of data is used. The project was
basically executed by gathering information through random interviews.
Information was also gathered by observing the daily activities of the staffs and
working with in progress. Finally I have conducted an observation method the
factors that may affect the Import.

Method of Collecting Data

In order to fulfill the objectives of the study both Primary and secondary data have
been collected.

Primary data collection

13

I have used three techniques of Primary Resources for my research and they are as
followed:

Personal Observation.

Face to Face Interviews.

Practical deskwork.

Personal Observation
Observation is the process of recognizing and noting people objects and
occurrences rather than asking for information. Informal observations remove the
elements of Bias and effect of reaction from research.

Face to face Interviews

As the field of study is limited within the Warid Telecom, it was decided that
information will be collected by direct face to face interviews. Face to face Interviews
were held with Mr. Golam Kibria. Business centre Manager of Warid Telecom ltd,
Chittagong. Mr. Kibria has sufficient working knowledge in Telecom sector and he
has helped me a lot to gather the information about Warid Telecom.

Practical Deskwork
When I was working in Warid Telecom Ltd, I have worked in different department so
far in different desk. While working for the TelecomI have collected the data which I
need to accomplish the report.

14

Secondary data collection

An intensive literature survey was required to acquire relevant knowledge. Relevant
literature like published and unpublished thesis, journals, newspaper, books, reports
etc. have been reviewed with a view to increase the knowledge and regarding the
issue. Above all the storehouse of knowledge, the internet will also be a big part of
the literature review.

Companys Quarterly Reports, other published information, Synopsis

of Printing materials of the WARID TELECOM LTD. and other
related reports and documents have been collected from the
authority of the WARID TELECOM LTD.

Limitations
The findings of the report though reliable to an extent of higher degree but they
cannot be fully accurate due to the following reasons:
1. This study, which is conducted in a short course of time, is not free of barriers.
Actually this study does not show the existing all but a portion of the factor
affects the Warid Telecom.

2. The budget Time of the study was limited for four months. Within this short
period, I could not study properly about Warid Telecom Ltd, and respective
topic in details.

15

3. The data required for sufficient analysis for report writing could not be
collected due to excessive workload.
4. The Warid Telecom confidentially keeps the data.
5. Some of the officer of the center did not co-operate heartily.
6. The study was not done very successfully due to inexperience.
7. Supply of more practical and contemporary data is another shortcoming

16

Chapter 2
Company Overview

17

CHAPTER 2
Company Profile

Company Profile.
Objective.
Warids Vision & Mission.
Managements Structure.
Joint Ventures Abroad.

18

Company Profile:
ORASCOM TELECOM is one of the most dynamic telecommunications powerhouses in
the world. Orascom is based in UAE and has operations in 11 countries worldwide.
Established in 1998, it is today the largest capitalized company on the Cairo %26amp;
Alexandria Stock Exchanges with over 11 million subscribers worldwide. It has grown to
be one of the largest and most diversified GSM network operators in the Middle East,
Africa and Asia.
The Dhabi Group is a multinational company based in the UAE, which owns and
operates a wide range of business concerns that are spread across 3 different continents. It
has a diversified business interest in the institutions that have enjoyed commercial
success as a result of its strong financial resources and extensive management expertise.
The Abu Dhabi Group's major investments are in the following sectors:

o
o
o
o
o
o

Telecommunications
Hospitality services
Property development
Oil exploration and supplies
Banking and financial services
Automobile industries.

Warid Telecom takes pride in being backed by the Abu Dhabi Group, one of the largest
19

groups in the Middle East and in Pakistan.

Warid Telecom is currently operational in Bangladesh and Pakistan, while it is also
setting pace to initiate its operation in Uganda & Congo. Within the markets Warid is

already operating, it has quickly developed a large customer base and established itself as
one of the leaders of telecom service sector.
In Bangladesh, Warid Telecom commenced its operations under a landmark MOU agreed
upon by the Dhabi Group and the Government of Bangladesh worth USD 1 billion, out
of which USD 750 million was exclusively committed for investment in the
telecommunication sector of the country. Succeeding the MOU signing, the BTRC
license for telecom service provision was issued to Warid Telecom, followed by the
signing of interconnectivity agreement with all the existing telecom companies of
Bangladesh.
In May 10th, 2007, Warid Telecom launched its commercial operations in Bangladesh
with a network encompassing 26 districts. By November 2007, the network had been
expanded to cover 61 districts and being used by 2 million customers.
Based on the NGN (Next-Generation) network, Warid Telecom's operational activities in
Bangladesh aim to achieve a new and modern corporate identity, which is congruent with
the dynamic changes taking place in the telecom industry today. With a reflection of a
new strategy, our aim is to be perceived not only as a telecommunication operator of
voice services, but also as a universal provider of comprehensive communications
services for both residential and business customers.
20

The subscriber base of over 2 million users in our first year of operation alone serves as a
testament to Warid telecom's customer-driven business mandate. These achievements

have only been possible due to Warid's uncompromising commitment to provide

maximum network coverage and clear connectivity at the most affordable price.

Objective:
Warids goal is to bring you this freedom at lower overall cost.Warid wants to
make mobile affordable for you, your family and your friends. This is why we have put
together a very attractive launch offer to allow you to link up. Go and see one of our
dealers to learn about our offer. They are happy to help.

Telecom's Vision & Mission

Vision:
To become the essential communication provider in Bangladesh of high quality voice and
innovative data services by offering affordable products and services to all market
segments and to become an integral part of their everyday lives.
Warid Telecom's brand values include:
Simplicity
Honesty
Innovation
Quality

21

Dynamic
Friendly

Mission:
Establish and sustain as a customer centric organization
Provide high quality and innovative communication services, through state of the
art infrastructure and a team of professionals
Continuously develop, motivate and empower our people
Achieve profitable growth for all our stakeholders

Management Structure
The thirteen members of the Board of Directors are responsible for the strategic planning
and overall policy guidelines of the Bank. Further, there is an Executive Committee of
the Board to dispose of urgent business proposals.
Besides, there is an Audit Committee in the Board to oversee compliance of major
regulatory and operational issues.
The CEO and Managing Director, Deputy Managing Director and Head of Divisions are
responsible for achieving business goals and overseeing the day to day operation.
The CEO and Managing Director are assisted by a Senior Management Group consisting
of Deputy Managing Director and Head of Divisions who supervise operation of various
Divisions centrally and co-ordinates operation of branches. Key issues are managed by a
Management Committee headed by the CEO and Managing Director. This facilitates
rapid decisions.
There is an Asset Liability Committee comprising member of the Senior Executives
headed by CEO and Managing Director to look into all operational functions and
22

Risk Management of the Bank

Joint Ventures Abroad :

Affinity Partners

Warid believes in united effort. Warid's affinity program executes partnership programs
for leading companies. Our unique approach enables our clients to effectively drive sales,

improve relation and enhance brand awareness.

Currently, Warid has the following affinity partners in Bangladesh Market.

Electra Telecom Bangladesh Limited

Siemens Bangladesh Limited

Electra Telecom (BD) Limited:

Electra Telecom (BD) Limited is a pioneer in the field of consumer electronics in
Bangladesh, with a distribution network consisting of 212 showrooms, franchises &
dealers through out the country. Samsung Electronics, one of the worlds largest
electronic companies, has made Electra International its exclusive distributor in
Bangladesh to market a vast range of products to local consumers.
Being an affinity partner, Electra and Warid Telecom will jointly work for each other,
23

drive greater sales force, enhance brand awareness and support customer service. Please
view the list of outlet as follows:
District

Outlet Address

Contact Number

Dhaka

27, Bangabandhu National Stadium Market

9550207

60, Bangabandhu National Stadium Market

9563489

82, Bangabandhu National Stadium Market

9557626

97, Bangabandhu National Stadium Market

9562726

112, Airport Road, Bijoy Sharani

8154835

Shop No 1 & 2, Rajmoni Ishakha Shopping

Complex, 89/3 V.I.P Road, Kakrail, Dhaka

8355387

Level 1, Block: C, Shop No: 1,2,12, 13,

Bashundhara City, Panthapath

9111440 Ext. 301001

44, Gulshan Avenue (1st Floor)

8857569

Plot 13, Road 14/A, Sector 4, Uttara

8958692

Hauly, Zinzira, Keranigonj

7771757

119, Shahid Tazuddin Ahmed , (317, Old

Boro Mogh Bazar) 1st Floor

1712068900

47, Horonath Ghosh Road, Lal Bagh

9677259

100, Dholaipar, Jatrabari

7419322

49 New Super Marktet, Baitul Mukaram

1817110903

Chittagong

805, C.D.A Avenue, Dampara

031- 626924

Rajshahi

Dr. Gaffar Plaza, Miah Para, Shaheb Bazar

0721-776186

Khulna

Al-Hajj Latif Mansion, Plot # 72, K.D.A

Avenue

041-721551

Sylhet

S.K. Bhaban, Fazil Chisht, Subid Bazar

0821-719260

Jessore

135, M.K Road

0421-66836,
01711826681

Brahmanbaria T.A. Road

24

0851-52589,

01711378121
Bogra

College Road, Kalitola

051-73355, 0156307518

Siemens Bangladesh Limited:

SIEMENS operates in 190 countries all over the world, with its operations spanning the
sectors of electronics, health, power, security and industrial development.
In Bangladesh, SIEMENS Bangladesh Ltd. is currently operational in the sectors of
Power, Communications, Consumer Products and Medicine. In the communication
sector, SIEMENS vision is to make life easier by providing trendsetting communication
solutions. Siemens, with its long operational history in Bangladesh, will also play the
vital role of affinity partner with Warid to create innovative communications solutions,
products and services that satisfy the customers demands. Please view the list of outlet
as follows:
District

Outlet Address

Contact No.

Dhaka

119 Bangabandhu Stadium Market

9562971

Gulshan point,Plot no. CWS ( C ) 7A, Gulshan South Avenue 8852035

Bogra

House # 02, Road 01/A, Sector 09 (Opposite By Mascot

Plaza)

8953987

Taher Tower, Gulshan 2

No

College Road, Kalitola

No

Chittagong 42 M.M Ali Road, Wasamore, Lalkhanbazar, Chittagong

031-631743

Khulna

36 KDA Avenue

041-813876

Sylhet

R.N Tower, Chowhatta

0821-716425

Jessore

34 Rail Road

No

25

Chapter 3
26

Customer Service

CHAPTER 3
Customer Service

27

o Basic Activities of Customer Serviceo

o
o
o
o
o
o
o
o
o

28

Exclusive Customer Service

Customer Service Centers
Product and Services
Product Related Services
Warid Roamers
Media & Press Releases
Mobile Internet
Internet
Wap
MMS

Basic Activities of Customer Service:Customers are the lifeblood of a bank. It is vital to know the customers needs and
demand in order to be the market leader in current competitive market.
Customer Services department is responsible to perform the central role
of identifying a potential customer to craft the best possible portfolio for
a bank. Responsibility of the concerned officer starts with assisting client
to open an account by knowing details information of the client. The
officer ensures verification of information provided by the client through
an introducer having an account with the bank. Documents supplied with
the account opening form are also scrutinized.
During your communication experience with us, we know that you will have questions
that you want answers to and issues you want taken care off quickly and effectively!
To cater to all your needs, we have the maximum number of Warid Sales & Customer
Service Centers countrywide.
Warid's Customer Service division functions on the premise of pleasing and satisfying
our valuable customers, resolving their problems and addressing their queries. Our
Contact Centre is equipped with the latest technology and its staff is trained to inform,
educate and help customers in the best possible way.

You can contact our state of the art Contact Center, 24 hours a day, 365 days a year,
through the following means:
786
29

016

G.P.O. BOX

78600786

3016

+88 (02) 8951786

@ customerservice@waridtel.com.bd
W www.waridtel.com.bd

Or you can just use your SIM Genie menu to get directly connected to the Contact
Center by dialing Helpline from Help & Support menu.
Furthermore, an extensive network of franchises, kiosks and mobile units ensure easy
and convenient accessibility to a host of our products and services.

Exclusive Customer Care:

Our mandate for doing businesses by keeping customers at the forefront is reflected in
our 'one stop' concept for all your telecom requirements. We have the maximum number
of Sales and Customer Service Centers countrywide, equipped with cutting edge
technologies to ensure that customer needs and demands are catered for in the shortest
possible time. Our highly trained and well-groomed team of Customer Service
Executives is on hand 24 hours to provide you support in any area- all to make sure that
your communication experience with use is facilitated in the smoothest way possible

30

Customer Service Centers

Business Center

Address

Tajwar Center

Tajwar Center
House#34 Road#19/A, Banani, Dhaka 1213

ASA Tower
ASA Tower (Ground Floor)
23/3 Khilji Road, Shyamoli Dhaka-1207
Novera Tower,
Dhanmondi

Novera Square
Road #2 House#5 Dhanmondi, Dhaka

Motijheel
64/1, Purana Paltan Motijheel Commercial Area, Dhaka 1000
Quaderi Chamber,
Chittagong

Quaderi Chember,
37 Agrabad Commercial area, Chittagong

Rahman Tower, Sylhet

Rahman Tower,
House#A/2 Bangabir, Naiorpool Sylhet

Akunjee Tower, Khulna Akunjee Tower (Ground Floor)

A-41, 42 Mazid Sharani, Shib Barir More
Shonadanga, Khulna-9100 (Opposite of Zia Hall)

Dolphin Housing,
Bogra

Dolphin Housing,
Jaleshwaritola, Bogra 5800

Parent's Plaza, Rajshahi

Parents Plaza Alupotty,

Ghoramara Boalia, Rajshahi

Uttara Business Centre, Siaam Tower, Dhaka - Mymensingh Road, Plot No. 15,
Uttara
Sector-3, Uttara, Dhaka-1230
Cox's Bazar Business
Center

31

Hotel Sayeman (Ground Floor) Baharchara, CoxsBazar

4700.

Rangamati Business
Center

New Court Road, Rangamati.

Khagrachori Business
Center

Syed Building,Shapla Chattar, Khagrachori

Bandorban Business
Center

Abeda Plaza (Ground floor) Opposite of Govt. High School,

Bandorban

Products and Services:

Warid welcomes you to its world of Value Added Services!
We know that communication is all about being heard, being expressive and making
your world more creative. Thus, all our packages offer a vast range of services and
contents - all put there to make your communication experience:

Much Easier:
Our basic voice services like Call Waiting, Call Divert, Conference Call, and Voicemail
better manage your calls and keep you connected!

More Fun:
Be creative, stylish and hip by using our Caller Tunes to greet or surprise your friends
and family, colleagues, or loved ones by setting songs, funny messages or sounds for

them. Show them how different and creative you are!

32

More Clued-up:
Get Surf Now! Be connected to the internet wherever you are. Surf anything you like,
check your e-mails, swap MMS contents with your buddies or others. And best part is
you dont have to go anywhere to activate any of these! Its there for you as soon as you
switch on your Warid SIM

And more personal:

Personalize your phone by downloading wallpapers, ringtones, logos, games and many
more contents of your choice from SIM Genie menu The World of Infotainment at the
palm of your hands!

Warid entered the market with a promise of making mobile phone affordable for people.
This promise was kept and Warid was the first operator to introduce a flat rate for all
calls (inside own network and to other operators) for the convenience and ease of
customers. Thus "Zem" was launched - the best prepaid package for making calls to any
network.
In addition, a new prepaid package, Zahi has also been launched. This package offers
attractive tariff plan for customers who need to talk within theWarid network. Warid Zem
is already a very popular and well-liked brand Warid Zahi is a brand extension to
enrich the brand.
Targeting the corporate and SME segments, Warid has launched different types of

33

"Corporate Sim" with state of the art services including GPRS, corporate SMS
broadcast, dedicated customer relationship management, and customized packages.
Warid enterprise offers customized telecom solutions for different businesses as per their
requirements and the objective of Warid enterprise is to assist the clients at every step as
their businesses grow.
Warid also offers extensive range of value added services for customers. Recently,

interactive voice portal has been launched for customers who are not SMS savvy.
banglalink 'amar tunes' (CRBT) service is extremely popular with customers with a rich

library of English, Hindi, Bengali and Arabic songs - all ready to be set as caller ring
back tones. Warid has also been the first operator to launch Missed Call Alerts for
customers. In addition services like Song dedication; logo and ring tone download; and
i'bubble (voice message) make the portfolio rich. Warid has also launched GPRS in most
major cities and will extend to major districts by end of 2008.
Warid continues to offer products and services approaching different consumer segments
with distinct communication needs.Warid focuses heavily on enhancing service and
quality as well. In 2006, enhancements were done in terms of network quality and
customer service. There was aggressive improvement of indoor coverage, and wherever
necessary, especially in-building solutions were installed in case of enterprise customers
and corporate clients. To provide better customer service, a new, expanded, state of the
art call center has also been established. At the end of the 2008, there have been a seven
34

customer care centers and 80 franchise centers across the country attending various

customers with different queries.Now there are fourteen customer care centers and 120
franchise centers.

Zahi packages
Zahi

Zahi Royal

750

1250

Zahi

Zahi Royal

Line rent/ Bundle Fee (in Tk)

50

500

FREE

NA

750 Tk.

Waived when
usage >=
BDT 300

NA

5 sec

1 sec

Number of FnF
(any mobile network)

15

20

Credit Limit (in Tk.)

600

1100

Connection price (Tk.)

Monthly Fee & Others

Line rent waiver

Other features
Pulse

35

Note:
Zahi:

Monthly line rent is BDT 50. (excl. VAT)

Monthly line rent will be waived if the subscriber usage (excluding
package line rent) reached to BDT 300.
Zahi Royal:
o Subscriber will pay Monthly Bundle Fee of BDT 500 (excl. VAT)
o Subscriber will enjoy a usage of BDT 750 at free of cost
o Usage will include calls to mobile & PSTN, SMS, GPRS, MMS,
VAS/Content (excluding ISD/EISD/Roaming and & other rentals)
o
o

Zahi Tariff
Zahi

Zahi Royal

Warid to Warid

0.49

0.49

Warid to other operator

(mobile/PSTN **)

0.94

0.89

0.25

0.25

0.65

0.65

ISD/EISD Rates

ISD/EISD Rates

Voice Calls FnF - Warid to Warid

(in Tk. /Per
Minute ) FnF -Warid to other operator
Warid to International
*(ISD/EISD)
BTCL Incoming Calls

SMS
(Tk. /Per
SMS)

36

Free

Warid to Warid

0.25

0.25

Warid to other operator

0.75

0.75

FnF -Warid to Warid

0.10

0.10

FnF -Warid to other operator

0.25

0.25

International SMS

2.50

2.50

* For International calls only ISD/EISD rates will be applicable.

* ISD/EISD rate may change as per BTRC directive.
** Including BTCL (Local/NWD)
Please Note:
All incoming calls are free of charges

All charges are exclusive of 15% VAT.

For ISD calls, ISD time band and pulse will be applicable.
Help line (786) is free for Postpaid customers.
All postpaid packages include BTCL incoming and outgoing facilities.
All existing promotional offers will be applicable till the offers are valid

Zem - Tariff Plan

Zem 24 hrs (startup)

Suit your taste-- more options

Zem Fun
Zem 1 second
Zem FnF

37

Startup

Package
Detail

Pulse

60 sec

Number of FnF
(any mobile network)

5
Regular Hour

Warid to Warid

Tk. 0.89 /min

Warid to other operator

(mobile/ PSTN **)

Tk. 0.89 /min

Voice Calls FnF -Warid to Warid

Per Minute FnF -Warid to other operator

TK. 0.89 /min

TK. 0.89 /min

Warid to International
*(ISD/EISD)

ISD/EISD Rates

BTCL Incoming Calls

Free

Warid to Warid

TK. 0.50

Warid to other operator

TK. 0.75

SMS
FnF - Warid to Warid

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TK. 0.30

FnF -Warid to other operator

TK. 0.60

International SMS

TK. 2.50

Package Detail

Pulse

1 sec

Number of FnF
(any mobile network)

5
Regular Hour

Voice Calls
Per Minute

SMS

39

Warid to Warid

2 Paisa /1 sec

Warid to other operator

(mobile/ PSTN **)

3 Paisa /1 sec

FnF -Warid to Warid

1 Paisa /1 sec

FnF -Warid to other operator

2 Paisa /1 sec

Warid to International *(ISD/EISD)

ISD/EISD Rates

BTCL Incoming Calls

Free

Warid to Warid

TK. 0.50

Warid to other operator

TK. 0.75

FnF - Warid to Warid

TK. 0.30

FnF -Warid to other operator

TK. 0.60

International SMS

TK. 2.50

Package Detail

Pulse

30 sec

Number of FnF
(any mobile network)

5
Regular Hour

Voice Calls
Per Minute

SMS

Warid to Warid

Tk. 0.79 /min

Warid to other operator

(mobile/ PSTN **)

Tk. 1.29 /min

FnF -Warid to Warid

TK. 0.25 /min

FnF -Warid to other operator

TK. 0.65 /min

Warid to International *(ISD/EISD)

ISD/EISD Rates

BTCL Incoming Calls

Free

Warid to Warid

TK. 0.50

Warid to other operator

TK. 0.75

FnF - Warid to Warid

TK. 0.10

FnF -Warid to other operator

TK. 0.25

International SMS
Please Note:
All incoming calls are free of charges.

All charges are exclusive of 15% VAT.

Helpline (786) charges @ TK. 0.50 from Prepaid customers.
Prepaid connection comes with ISD, EISD & pre-loaded GPRS facility.
All prepaid packages include BTCL incoming and outgoing facilities.

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* For International calls only ISD/EISD rates will be applicable.

* ISD/EISD rate may change as per BTRC directive.
** Including BTCL (Local/NWD)

Product Related Services:

To enable you to maintain your postpaid and prepaid accounts more conveniently, Warid
gives you product related services, to ensure that you can easily charge up your account
with your desired amount of airtime, so that you never fall out of the communication loop!

Scratch Cards - Warid scratch cards are widely available and can be purchased
from any one of our authorized dealers, outlets, franchises and Customer Service
Centers. Available in 6 different denominations, these scratch cards can be used by
both ZEM users to refill their prepaid accounts and ZAHI users to pay their postpaid
bills!

Ezee Load and Ezee Charge o Ezee Load is a service for prepaid users that they can use to purchase any
amount of airtime to refill their accounts

Ezee Charge is a service for postpaid users which they can use to pay their postpaid bills
without having to go to banks.

Warid Roamers:
With Warid, you don't have to worry about roaming the world. No matter where in the
world you travel, our vast roaming coverage will keep you seamlessly connected.
Warid International Roaming provides you the freedom of using your existing Warid
number when you travel outside Bangladesh. We empower you to roam anywhere &
everywhere around the globe. We keep you connected to all those who matter, your friends
and family.

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Press Releases

Warid offers free prepaid connection with Tk 299 talk-time

Hundreds bustle around Warid photo booths to capture special moments on Pahela
Boishakh
Warid introduces package with free Nokia handset, prepaid connection
Warid offers 300% bonus for prepaid subscribers
Warids Zahi post-paid subscribers to get Tk 2,000 discount on Air Asia ticket
Warid offers up to TK 11 per day instant cash back offer for prepaid subscribers
Warid offers up to 30pc bonus talk-time on recharge
Warid offers bonus talk-time of Tk 60 and 600 SMS for inactive users
Warid starts news service with 3 TV channels
Get Prothom Alo news on Warid phone
Warid to launch 24-hour healthcare service soon
Warid offers 20% bonus on recharge
Warid offers 20% bonus talk-time on first recharge
Six months into operations, Warid Telecom ties up with 100 operators for
International Roaming Services
In just 60 days into operations, Warid Telecom launches International Roaming
Services with 60 Partners
Warid Telecom achieves 1 million active subscribers in 70 days

Media and Press Releases

Warid Telecom is committed to creating effective communications that enable our
stakeholders to make informed decisions about our goals and performance.
Our press relation is based on the following communications principles:

Open and transparent

Impartial and on time
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Accessible
Global and local

Mobile Internet (GPRS/EDGE)

GPRS/EDGE as a bearer enable Warid to provide advanced data related service
to the customers. It is a high speed data transmission technology in GSM networks.
Subscribe to "Mobile Internet" to avail these amazing services -

Internet:
Surf internet anytime, anywhere!!!
W Warid understands your need for being connected in todays fast-paced world of
information! Mobile Internet brings the world to your hands, by enabling you to access internet
using your Warid connection!

Ju Set use your Warid phone as a modem to access internet from your desktop or laptop and
g connected to the informational highway wherever Warid network is available in

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BaBangladesh.

WAP
Dont have a computer/laptop around? Use your mobile phone to surf WAP sites!!!
W AP (Wireless Application Protocol) bridges the gap between the mobile world and the
In internet! Our GPRS/EDGE facilities give you the ability to surf WAP sites, so that you can
Aa access a wealth of information using just your phone. How handy is that!

MMS:
because life is about sharing moments!
Sh are your lifes most beautiful experience with Warids MMS!!! Make your messaging fun,
colorful and musical! Add pictures, animations, polyphonic & MIDI sound, even video
clips to messages and show the world how amazing communication can be!
Activating Mobile Internet on your phone
In order to use Mobile Internet (GPRS/EDGE), there are certain things you require1. 1st requirement- You need to have a GPRS/EDGE/MMS compatible handset.
2. 2nd requirement- Your handset needs to be configured before using the services

44

Normally, if you want to access GPRS/EDGE through your mobile, you need to configure your
handset. This makes life complicated - as you have to find out your handset model name,
model number, model type etc and enter them into your phone.

To make your life much easier, Warid offers advanced handset settings. When you insert
your Warid SIM in your handset for the first time, it automatically initiates a handset
configuration request. If you have a GPRS/EDGE compatible handset you will soon receive
the handset configuration settings through a flash message. When you save this message,
your handset will be automatically configured for GPRS/EDGE

Chapter 4
45

Conclusion

Telecom sector deals with the most sensitive part of an economy. It is vitally important
for a country to provide quality network for flourishing the economic sector and
enhancing the overall business and manufacturing environment of the country. In recent
times in Bangladesh Telecom sector has been considered the most prospective, compared
to the other service sectors, for their quality service and transparency. At past only the
some limited company were in operation and people had no other alternative to go to
those institutions for service. But now the scenario is quite different. A good number of
companies are rendering service and a tough competition exists in this sector. So it is very
46

important to attract new domain of customers, side by side with regular clients in order to
diversify the customer basket and at the same time increasing profit.
Todays business world is dynamic and ever changing. To cope up with all these changes
and adopt with new scenario a group of skilled and talented workforce is the first
requirement. Warid Telecom Ltd has rightly focused on skill development of employee
and at the same time introducing technology in almost every step of its day to day activity
to insure prompt and quality service. Besides frequent training program is also conducted
by the Warid to increase the level of employee efficiency. This should be further
strengthened as there is no alternative of training in telecom sector as here practice and
experience along with training can make the difference.
Warid Telecom Ltd started its journey in 2007 or A Better Tomorrow. Its friendly and
congenial environment, dedication to service and ability to provide quality, at low cost,
with high efficiency has been able to develop a reputation in market. If all the efforts
those were put forward in past can be employed again with renovation and increased
integrity then we can hope that it will not only be able to build a Better Tomorrow for
Itself but also for the whole nation.

47

Chapter 10
References

Text Books:
48

,International Marketing.

Naresh K. Malhotra, Marketing Research

David L. Loudon ,Consumer Behavior

OXFORD Business Dictionary

Internet Web sites:

http://www.waridtel.com.bd.

http://www.waridtel.com.

http://www.jetro.go.jp/bangladesh/eng/link_files/imp_bdmc.html

http://www.cpd-bangladesh.org/

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