Professional Documents
Culture Documents
Executive Summary
This report explores what employees at Agency X, a large west coast
advertising agency that services well-known national clients, finds to be effective
communication between employees in the workplace. Ten agency employees,
across different ages, genders, disciplines, work level, and years of experience
were interviewed to investigate general perceptions of effective communication,
as well as specific communication practices that do and do not work. The
interviews were held over a weeklong period and held at the agency where
every interviewee was currently employed. The interviewees ranged from
minimal experience at an entry-level position to having 20+ years experience
and holding a position in upper management.
Each interview followed a set of questions created by the researcher as a
loose guide, but each interview differed slightly. Cumulatively, the interviews
revealed that employees at Agency X perceive effective communication to be
communication that is human, direct, and delivered confidently. The results of
the interview were organized into three ideas communication as a function of
(1) personal disposition, a function of (2) message production, and a function of
(3) interpersonal skills. The three functions were loosely adapted from the three
trait models that Keyton and her colleagues (2013) found to be most prevalent
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Because
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References
Adamo, G. (2009). Appropriate linguistic expressions as effective tool for
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Appendix
Interview Guideline
How long have you been at Agency X?
What is your position/title?
How long have you held this position?
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