THE ADELPHI COLLEGE

New St. Brgy. Poblacion, Lingayen, Pangasinan

COLLEGE OF EDUCATION

THE IMPORTANCE OF
COMMUNICATION
IN BUSINESS
MANAGEMENT

RESEARCH PROPOSAL
BETH FERNANDEZ
09125021694
 ABSTRACT

Communication, as a management function, is the process of developing, communicating, and

analyzing ideas, facts, thoughts, and feelings about performance at work, overall organizational

efficiency and effectiveness, and goal achievement in an organization. A manager must be an

effective communicator, and without effective communication skills, no organization can succeed,

progress, or build a reputation. Mismanagement and poor business results may result from a poor

communication system. The purpose of this paper was to demonstrate that the success of any

business is dependent on effective communication, and that effective communication is necessary for

the survival and growth of a business concern. We also emphasized the importance of maintaining

communication skills, particularly in a turbulent business environment.

 TABLE OF CONTENTS

Title Page ……………………………………………………………………... i

Abstract …………………………………………………..................................ii

Table of Contents ……………………………………………………………. iii

I. Introduction

Statement of Problems and Objectives

Significance of the Study

Scope the Study

II. Review of Related Literature

III. Research Design

 CHAPTER I
INTRODUCTION

Business communication research papers examine the sharing of information among

employees within the organization or between a company and its customers.

It's a main objective procedure that helps facilitate a mutual understanding. Business
communication was formerly limited to either written or telephone interactions. Business
communication, on the other hand, can now incorporate email, cell phones, and global video
conferencing, due to current technology.

Business communication includes enhancing what should be one of an organization's biggest

weaknesses: effective communication. Business communication is both successful and efficient in
that it communicates enough information for all people involved to understand. Business
communication is both successful and efficient in that it communicates enough information for all
people involved to understand.

Different business communication methods have their own set of advantages and
disadvantages. When a person has to ensure that a specific point is understood correctly, face-to-face
communication is the most successful. One disadvantage is that discussion can easily divert from the
issue at hand. Email accounts for a large portion of modern corporate communication, as it is
convenient for both the sender and the recipient. It is, however, less personal and can lead to
misunderstandings based on one's interpretation of the text. A simple phone call or face-to-face
meeting can often clear up such misunderstandings.

STATEMENT OF PROBLEMS AND OBJECTIVES

The problem of communication in business management is where an individual's ego and

temperament frequently hinder teamwork and other workplace initiatives if not addressed properly.

Consider their previous experience and how it has influenced their work. In a meeting, conversation

or other field of work, if you observe comportment and ego emerge, stand firm against them and

communicate better than the existing environment in which they are handled. Additionally,

oversharing can lead to gossip or the spreading of sensitive or inappropriate information. Consider

the need for and the significance of workplace confidentiality.

 Employees can become frustrated by ineffective communication, which can promote distrust
and misunderstanding. Workers' loyalty and devotion to the organization may suffer if they don't
have strong lines of communication with one another and with management, and if they don't feel
heard.

The primary objective of business communication is to provide information with both

employees and customers. The plan must be created in order to achieve the organization's objectives.
Management requires information in order to establish a plan. The goal of communication in this
case is to provide the necessary information to the involved managers. It is necessary to put a plan
into action once it has been created. A plan's implementation requires timely communication with all
parties involved. As a result, communication seeks to get a plan across the organization so that it may
be implemented successfully. For organizations to achieve their objectives, both management and
employees must work together.

SIGNIFICANCE OF THE TUDY

This research study enables managers to make and sustain interpersonal relationships, listen to
others, and gather additional data necessary to build an inspiring workplace. Without good
communication skills, no manager can effectively manage conflict, negotiate, or lead.

SCOPE OF THE STUDY

Communications research can be defined by outlining the major areas of study. It deals with
the nature of the aspects of communication and their interrelationship in the process, as indicated in
the previous section. Most communication scenarios have the following major elements:
communicator, message, channel, receiver, and effect. The majority of models recognize these
elements.

II. REVIEW OF RELATED LITERATURE

Communication is essential in human life. Communication is used by everyone as a tool for

social interaction with others. The communication process will run smoothly if the sender and
receiver both understand the message. As a result, communication skills are required to create a good
communication process.

According to Effendy (2003, p.9), the term "communication" comes from the Latin word
"communication," which comes from the word communis, which means "common." In this case,
common means "same meaning."
 Communication is defined by Rogers (1998, cited in Darsanti 2012, p.10) as "the process by
which an idea is transferred from the source to one or more receivers, with the intent to change their
behavior."

Meanwhile, Hybels and Weaver (1992, as cited in Churiyah, 2013, p.3) define communication
as "any activity between two or more people to share information, ideas, and feelings."

The writer concludes from the definition above that communication is the process of conveying
information, ideas, emotions, and knowledge in order to achieve mutual understanding, similar
meaning, and behavior change.

III. RESEARCH DESIGN

The research used a quantitative research methodology to determine if there was a
communication gap within the management team. The customer service representatives were given a
multiple-choice, single-answer survey.

A survey can be a powerful tool for improving communication within an organization. Surveys
are particularly useful for establishing upward communication links between lower-level employees
and management (Edwards, Thomas, Rosenfeld, Booth-Kewley, 1997).