Project

Charter
Introduction to Community Engagement Modules for the University of Memphis

Project Manager
Kaylah Holland

Description
Project Need
Engaged Scholarship is built upon reciprocal relationships between universities and communities. It requires
that educators and students venture beyond the halls of academia to connect with residents and community
stakeholders, all of whom play an equally integral role in the Engaged Scholarship process. At the University of
Memphis, Engaged Scholarship:
Involves academic projects that engage faculty members and students in a collaborative and sustained
manner with community groups
Connects university outreach endeavors with community organizational goals
Furthers reciprocal relationships between the university and the community
Entails shared authority in the research process from design to implementation
Results in excellence through such products as peer-reviewed publications, peer-reviewed
collaborative reports, documentation of impact, and external funding
The University of Memphis Engaged Scholarship Committee, at the behest of Provost Karen Weddle-West,
needs to develop materials for university students about engagement and its benefits. A series of focused
online modules that introduce students to engagement at the University of Memphis and in the community at
large would be of great value to the university.

Project Description
The Visible Innovation team will create online learning modules in order to educate current students and
faculty from the University of Memphis about the Engaged Scholarship Community. Based on example
modules obtained from Michigan State, the modules will be created to stand alone as well as have the ability
to be adapted and included within all departments within the University of Memphis.

Project Start Date

January 19, 2016

Project Finish Date

May 3, 2016

Goal and Critical Success Factors

Develop and deliver online learning modules to advance the understanding of community engagement and
engaged scholarship within the university and the local community.

Critical Success Factors

We can consider the project a success when:
Online modules are developed that can be used by several different departments
General acceptance of the models by the Engaged Learning Committee and a resulting commitment for
them to be utilized

Assumptions, Constraints, Risks, and Obstacles

Assumptions
Our assumptions are that each participant will:
have access to the Internet through a personal or school provided computer
be able to use standard web browsing features
be a current student at the University of Memphis

Constraints
The extent of the content has yet to be determined
The development tool has yet to be determined
Numerous departments could be involved which could present challenges with building consensus

Risks
Specific scope of content has not been decided by the Engaged Scholarship Committee
Need to include content from all departments at the University of Memphis

Obstacles
Working within the University of Memphis webspace or eCourseware
Obtaining direction from the Engaged Scholarship Committee due to their meeting schedule
Obtaining a video message from the University President and/or Provost

Resources
Financial
$36,000 - This figure is an estimate based on an initial evaluation of the project and is needed to accomplish
the initial goals assigned. The fees are based off an hourly rate for the Visible Innovation team members and
any extra necessities.
$9,000 - Course Design and Development
$9,000 - Instructional Design
$9,000 - Evaluation of Project
$6,000 - Project Managers Salary
$3,000 - Miscellaneous Fees (graphics, subscriptions, etc)
Total: $36,000

Personnel
Visible Innovation:
Kaylah Holland: Project Manager, Team Site Manager
Stacey Moultrie: Instructional Designer
Kevin Smith: eLearning Developer
Ciera Carr: Evaluator
Client: Nicole Thompson
SME: Jennifer Barker
Engaged Scholarship Committee
Various Univeristy of Memphis departments

Materials

4 Personal Computers
Webspace on the University of Memphis website
Access to eCourseware through the University of Memphis
Google Drive account
Asana account for all team members

Approach
Date

Project Milestone

January 29, 2016

Initial Client Meeting with Jennifer Barker

February 14, 2016

Project Charter

February 21, 2016

Analysis Report

February 28, 2016

Project Plan

March 20, 2016

Content Analysis

March 28, 2016

Instructional Strategy

April 21, 2016

Showcase Presentation

May 3, 2016

Treatment Report

May 3, 2016

Formative Evaluation Plan

May 3, 2016

Project Evaluation Report

Roles and Responsibilities

Name

Role

Responsibility

Carmen Weaver

Sponsor

Monitors project,
Support design team as an
external consultant

Nicole Thompson

Client

Review and approve

learning content

Jennifer Barker

Subject Matter Expert (SME)

Review and approve

educational and
instructional goals
Serves as the main point of
contact for the team

Kaylah Holland

Project Manager/Team Site

Manager

Serves as the main point of

contact between the client,
sme, and the team
Responsible for the project
task and team 15/5s
Will present the completed
project charter and project
plan
Will design and develop

the team site

Will ensure all
documentation for team is
catalogued
Will complete team 15/5s
each week
Stacey Moultrie

Instructional Designer

Is responsible for the

overall integrity of the
instructional design and
content
Will lead the development
of the content ensuring
that it is aligned to the
hierarchical curriculum and
ensuring the quality of the
content
Will work with the
eLearning Developer to
ensure the product
represents the
instructional designer

Kevin Smith

eLearning Developer

Is responsible for the

development of the
eLearning product
Will work closely with the
instructional designer to
ensure that all content,
media, and assessments
are of high quality and are
aligned to the curriculum
map

Cierra Carr

Evaluator

Is responsible for the

needs analysis and
formative evaluation of the
project
Will work with the
Instructional Designer to
determine the
performance gap and
instructional needs
Will design and administer
the evaluation with users
for the SME review, one on
one testing, and small
group testing

Client/Sponsor Sign Off

___________________________________________________

Kaylah Holland, Project Manager

Visible Innovation

2/14/16
_________________

Date

References
Lynch, M.M. & Roecker, J. (2007). Project managing e-learning: A handbook for successful design, delivery
and management. New York: Routledge.
Verzuh, E. (2005). The fast forward MBA in project management: Quick topics, speedy solutions, cutting-edge
ideas. Hoboken, NJ: John Wiley & Sons, Inc.