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Chapter 2:
Chapter 3
SHORT-ANSWER QUESTIONS (p. 139)
1. What is business intelligence? Why it is more than just information?
ANSWER: Business intelligence is knowledge knowledge about your
customers, your competitors, your partners, your competitive
environment, and your own internal operations. It is more than just
information because it combines various types of information to allow
you to make better decisions and operate more productively. p. 112
2. What is online transaction processing (OLTP)?
ANSWER: OLTP is the gathering of input information, processing that
information, and updating existing information to reflect the gathered
and processed information. p. 112
3. What is online analytical processing (OLAP)?
ANSWER: Online analytical processing (OLAP) is the manipulation
of information to support decision making. It differs from OLTP in that it
does not process transactions but rather manipulates existing information
to support the making of a decision. p. 112
4. What is the most popular database model?
ANSWER: The most popular database model is the relational database
model. p. 114
5. How are primary and foreign keys different?
ANSWER: A primary key is a field that uniquely identifies a record in a
relation of a database while a foreign key is a primary key of one file
that appears in another file. So, primary keys must be unique in a given
relation while foreign keys do not have to be. They are the same in that
both are used to enforce integrity constraints. p. 116
Chapter 4:
SHORT-ANSWER QUESTIONS (p. 186)
11. What are the four types of decision discussed in this chapter? Give an
example of each.
ANSWER: Nonrecurring, or ad hoc, decision is one that you make
infrequently (perhaps only once) and you may even have different criteria
for determining the best solution each time. A merger with another
company is an example. Recurring decisions are decisions that you
have to make repeatedly and often periodically, whether weekly, monthly,
quarterly, or yearly. An example would be which route to take to go to
work. Nonstructured decision is a decision for which there may be
several right answers and there is no precise way to get a right answer.
An example would be whether to change a companys strategy.
Structured decision is a decision where processing a certain kind of
information in a specified way so that you will always get the right answer.
An example would be deciding how much to pay employees.
12.
13.
14.
15.
18.
19.
20.
2 Years @ 1.99%;
Payments = $510.43
Total Interest = $250.33
Total for the Car = $12,250.33
4 Years @ 5%;
Payments = $276.35
Total Interest = $1264.87
Total for the Car=$13,264.87
6 Years @ 6%;
Payments=$198.87
Total Interest = $14318.98
Total for the Car=$2318.98
3.
Type of Decision
Support
Decision support
system
Expert system or
neural network
User agent
Genetic algorithm
or
geographic
information
system
Decision support
system
Intelligent agent
DISCUSSION
Marketing executives on two continents: A decision support system,
especially together with collaboration software, would enable
executives to make a decision in this unstructured case.
Predicting customer behavior: Neural networks could be used to spot
the pattern of transactions and frequency that indicate coming
withdrawal. Expert systems could be used to check the answers to
questions with the conclusion of likely to leave or not likely to
leave.
Tax forms: A user agent that fills out forms, with special features for
tax forms.
Fastest route: A genetic algorithm can try all possible routes and pick
the best one. A geographic information could help analyze the routes.