Media Release

Kotak Mahindra Bank Launches KayPay - Worlds First Bank Agnostic

Instant Funds Transfer Platform Using Facebook
Highlights

Worlds first Any Bank to Any Bank funds transfer platform via Facebook
powered by a Bank
Login to KayPay directly using Facebook credentials
Instant funds transfer - Rides on IMPS platform of NPCI
No bank details of recipient required
Pay anyone on Facebook friends List
Safe & Secure Transaction: Two level authentication - Facebook user id &
password, and One Time Password

Mumbai, October 13, 2014: Kotak Mahindra Bank (KMB), today, announced the launch of KayPay, the
worlds first bank agnostic payment product for Facebook users to send money to each other in an
instant (24*7). For the first time ever, millions of bank account holders can now transfer money to each
other at any hour of the day or night, without needing net banking, or knowing various bank account
related details of the payee.
KayPay enables over 250 million Indian bank account holders transfer funds to each other instantly by
just choosing recipients from their Facebook friends list.
KayPay offers a safe and secure platform to transact on the social networking site through a two-level
authentication Facebook user id & password and a One Time Password (OTP). Further, both sender
and receiver immediately receive notifications via SMS and on Facebook about the transfer.
Shanti Ekambaram, President Consumer Banking, Kotak Mahindra Bank, said, KayPay is a
revolutionary Digital Banking innovation that leverages social media to offer a better and secure
payment platform to all. KayPay is bank agnostic, facilitating transfer of funds instantly. The convenience
of not having to know payee details breaks down all barriers of a process, which otherwise requires a
host of information that one may not necessarily have handy.
Ekambaram added, We are constantly working to deliver seamless and convenient banking solutions
across all channels, especially digital banking, to the entire community.

As a onetime process, users need to register their existing bank accounts, which participate in the IMPS
(Immediate Payment System) P2M Pull platform by National Payment Corporation of India, on Facebook
or www.kaypay.com. Currently, KMB is offering KayPay at no cost to users.
About Kotak Mahindra Bank
Established in 1985, the Kotak Mahindra group is one of India's leading financial services conglomerates.
In February 2003, Kotak Mahindra Finance Ltd. (KMFL), the group's flagship company, received banking
license from the Reserve Bank of India (RBI). With this, KMFL became the first non-banking finance
company in India to become a bank - Kotak Mahindra Bank Ltd (KMBL).
KMBL offers complete retail financial solutions for varied customer requirements. The Savings Bank
Account goes beyond the traditional role of savings, and provides range of services through a
comprehensive suite of investment services and other transactional conveniences like Online Shopping,
Bill Payments, ASBA, Netc@rd, ActivMoney (Automatic TD sweep-in and Sweep-out) etc. Kotaks Jifi, a
first-of-its-kind fully integrated Social Bank Account, redefines digital banking by seamlessly
incorporating social networking platforms like Twitter and Facebook with mainstream banking.
KMBL also offers an Investment Account where Mutual Fund investments are recorded and can be
viewed in a consolidated fashion across fund houses & schemes. Further, the Bank offers loan products
such as Home Loans, Personal Loans, Commercial Vehicle Loans, etc. Keeping in mind the diverse needs
of the business community, KMBL offers comprehensive business solutions that include Current
Account, Trade Services, Cash Management Services and Credit facilities.
Kotak Mahindra Bank has over 624 branches and over 1,150 ATMs spread across 357 locations in the
country. The Bank has the products, the experience, the infrastructure and most importantly the
commitment to deliver pragmatic, end-to-end solutions that really work.
For further information, please contact
Rohit Rao
Kotak Mahindra Bank
Phone: +91-22-6166-0001
rohit.rao@kotak.com

Jaydeep Raval
Kotak Mahindra Bank
Phone: +91-22-6166-0001
jaydeep.raval@kotak.com

Ketan Bondre
Genesis Burson-Marsteller
Mobile: +91-98205-36572
ketan.bondre@bm.com