CRITICAL SUCCESS FACTORS

OF PROCTER AND GAMBLE

Nguyen Hoang My Linh

G0751832W
1/ INTRODUCTION:

1.1/ History
1.2/ Purpose and People:
1.3/ Business segments:
1.4/ Competitors:
2/ CRITICAL SUCCESS FACTORS:

2.1/ Core strengths:

2.1.1/ Consumer knowledge:
2.1.2/ Product Innovation:
2.1.3/ Brand-Building:
2.1.4/ Go to market Capabilities:
2.1.5/ Scale:
2.2/ Organisational structure:
2.2.1/ Market Development
Organisations(MDO)
2.2.2/ Global Business Service (GBS)
2.2.3/ Corporate Function(CF)
2.2.4/ Global Business unit(GBU)
2.3/ Brand extension strategy:
2.4/ Brand-Management system:
2.5/ Acquisition strategy:
2.6/ Management strategy:
2.7/ Operations/ Technology:
2.8/ Advertising:
2.9/ Sustainable development:
2.9.1/ Climate change concern:
2.9.2/ Environmental and social
sustainability:
3/ INSIGHT:
Knowledge Organisation

Organisational leadership

Ethical Organisation
4/ CONCLUSION: