Under Guidance: Dr.

Vijay Dahima
 HISTORICAL PERSPECTIVE :

 Age old Fascination into multi Crore industry.

 Hindustan Lever Ltd is now Hindustan Unilever Ltd.

 Fair & lovely is an Hindustan Unilever Brand

COMPANY ATTRIBUTES
 S.W.O.T ANALYSIS

 Strength : Product availability.

 Weakness :Competition in same product line

 Opportunity :Profit maximization.

 Threat :Foreign organizations.

TRAFFIC COP’S EXPLORE FAIR & LOVELY

Content

Oil & Chandan & Ushira

Sandalwood
Skin silicon 28%
Fruit base
29%

Lodhra
Vitamin B3
13% 20%
 MARKET SHARE

Market Share

Fair & Lovely Vicco turmeric

Nivea Ever youth

13% 9%

58%

20%
 PRICE RANGE :
50%

45%

40%

35%

30%
Economy (Rs.6-15)

25% Popular (Rs.34)

Premium(Rs.62-85)
20%

15%

10%

5%

0%
Category 1
 CONCLUSION

120%

100%

80%

60% No
Yes
40%

20%

0%
Satisfy Accept
 THANK YOU .
 Team Member :

Roll No Name

7) Ricky Gala

17) Abhishek Jaju

27) Shadab Ali

37) Namrata Patil

57) Siddharth Nair