MARTIN FOLEY

SPORTS EXTERNAL RELATIONS: MEDIA RELATIONS, VISUAL AND ONLINE COMMUNICATION, MARKETING

martinfoley18@gmail.com // (603)339-8650 // 18 Barron Avenue, Salem, NH 03079 // @mart_fo

PROFESSIONAL EXPERIENCE

UNIVERSITY OF WEST FLORIDA ATHLETICS

Athletic Communications Graduate Assistant Aug 2015 - Present
Pensacola, FL // goargos.com

Serve as primary media contact for mens soccer and baseball programs... Handle all
media relations, sports information and publicity efforts for assigned teams... Serve
as a liaison between UWF Athletics and Gulf South Conference, NCAA, and media
outlets... Official scorer and co-social media coordinator for NCAA Division II Soccer
National Championships... Travel with assigned teams for postseason contests...
Revamped game notes and game program design... Design social media graphics...
Write press releases including game recaps, game previews, and feature stories in AP
format... Record and edit highlight videos... Facilitate and schedule interviews with
student-athletes and coaches... Nominate student-athletes and coaches for various
conference and national awards... Update and maintain website and social media
outlets (Facebook, Twitter, Instagram, YouTube)... Interview, hire, supervise, and
schedule a team of athletic communications student workers... Set up live video and
audio stream... Serve as official scorer for soccer, basketball, and baseball... Assist with
promotion of UWFs first season of intercollegiate football, which is scheduled for
2016... Daily use with Adobe Programs including Photoshop, InDesign, and Premiere
Pro... Daily use with HD and DSLR cameras.

SOUTHERN NEW HAMPSHIRE UNIVERSITY ATHLETICS

Athletic Communications Intern
Aug 2014-May 2015
Manchester, NH // snhupenmen.com

Served as media contact for mens and womens golf teams while serving as secondary
contact for womens lacrosse and softball programs... Assisted with various game day
operations for all home contests, including statistics (soccer, field hockey, ice hockey,
basketball, volleyball, baseball/softball), photography, writing game recaps, press
releases, creating game program, writing game notes, press box maintenance, and
updating social media outlets... Took part in helping with live stream of home events,
such as camera operation, video and graphics editing, and broadcasting... Worked
NCAA Division II Regional tournaments.

EDUCATION
UNIVERSITY OF WEST FLORIDA
Master of Arts in Strategic
Communication and Leadership
Anticipated Completion: May 2017
SOUTHERN NEW HAMPSHIRE
UNIVERSITY
Bachelor of Science in
Sport Management
Graduated July 2015
GPA: 3.5/4.0
2014 Tuffy Phelps Scholarship
Sport Management Student of the Year
SPORT MANAGEMENT
WORLDWIDE
Certificate in MLB GM & Scouting

SKILLS

Computer programs: Adobe InDesign, Adobe Photoshop, Adobe Premiere

Pro, Final Cut Pro, StatCrew, StatCrew
Next Gen, Microsoft Office
COMBAT ZONE MMA, LLC
Website maintenance: PrestoSports,
SIDEARM Sports, Wix
Director of Marketing & Communications Apr 2014 - Aug 2015
Video/Live stream: Stretch
Marketing & Promotions Intern
Jul 2013 - Apr 2014
Internet, Pack Network
Salem, NH // czmma.com
Oversaw all marketing and online efforts with goal to promote and develop brand... Social Media: Facebook, Twitter,
Updated all social media outlets and website regularly... Oversaw and created video Instagram, Snapchat, YouTube,
production department, increasing social media exposure... Grew Facebook likes
Pintrest, Vine, Wordpress
by over 200% in a one year span... Served as executive producer and co-editor for
promotional videos, with videos reaching 30,000 views on Facebook... Increased
fan engagement with starting Snapchat, YouTube, and Instagram accounts...
VOLUNTEER
Updated website blog regularly, increasing engagement with media outlets and
fans... Increased Twitter followers by 50%... Assisted with ticket sales, fighter
hospitality and contracts.
o Baseball/Mixed Martial Arts
BOSTON RED SOX
Correspondent at Mill City Sports
Marketing/Fan Club Representative
Mar 2015 - Aug 2015 Apr 2015 - Aug 2015
o Sports Editor at Penmen Press
Boston, MA // redsox.com
Helped carry out several parts of Calling All Kids initiative, specifically focusing Sep 2014 - May 2015
on youth involvement and fan club memberships... Assisted full-time marketing
o CRLA Certified Writing Tutor at
staff with implementing various marketing efforts on game days at Fenway Park... Southern New Hampshire University
Provided customer service to new and existing members, explaining the benefits
Sep 2014 - May 2015
of being a Red Sox Nation or Kid Nation member... Assisted with #GiftOfTheSox
o Vice President at SNHU Sport
social media initiative.
Management
Club
LOWELL SPINNERS
Sep 2013 - May 2015
Media Relations & Promotions Associate
Apr 2014 - Sep 2014
o Member at Public Relations
Lowell, MA // lowellspinners.com
Student
Society of America
Wrote feature articles and game recaps for organizations website and game
Sep 2014 - May 2015
program... Wrote feature stories on Red Sox outfielder Mookie Betts and
prospect Mauricio Dubon, with both articles being cover stories for game
o Pitching Coach at Methuen Senior
program... Recorded statistics using DakStats... Created promotional ideas for
Babe Ruth Baseball
maximum fan engagement... Planned promotions such as Irish Heritage Night and
May 2013 - Aug 2015
Home Run for Life... Operated Daktronics video board for fan entertainment...
o Fundraising Volunteer at The Jimmy
Wrote player/coach biographies and assisted with media guide and game notes...
Organized interviews with media personnel... Took part in group and speciality
Fund
ticket sales efforts... Finished in top 10% amongst intern class for ticket sales efforts.
May 2013 - Aug 2014