- Executed event management, marketing and public relations

responsibilities for five NCAA and NSIC tournaments

- Composed press releases, feature stories and blog posts with AP style
- Created digital, graphic, video and written content for Minnesota
State athletics website, blog and social media platforms helping double
the number of followers for @MSUmavericks to over 4,700
- Cultivated a relationship-based approach to secure print and online
media coverage at the local, regional and national levels resulting in 13
All-Americans plus a National Pitcher and National Coach of the Year
- Assisted with the re-design and optimization process of msumavericks.com
- Used the Adobe Creative Suite to produce media guides, programs,
marketing materials and social media content
- Primary communications contact for the NCAA Division I womens
hockey team along with womens soccer and baseball
- Incorporated social media strategies into broader marketing and public
relations campaigns enhancing brand strength and media traffic
- Balanced multiple deadlines on a regular basis completing tasks
simultaneously while anticipating project needs and meeting deadlines
- Maintained confidentiality over sensitive material and exercised
independent judgment in dealing with external stakeholders during
crisis management situations like the Todd Hoffner case
- Managed @MSUWomensHockey and @MinnStBaseball accounts
using creative content and customer engagement to increase followers
EXPERIENCE
Athletic Communications Graduate Assistant
Minnesota State University, Mankato
August 2012 - May 2014
- Coordinated marketing, public relations and social media presence
for the 2013 National Junior Disability Championships (NJDC)
- Created the highest level of local media coverage in the 30-year history
of NJDC by securing daily story placement throughout the event
- Designed the 2013 NJDC social media campaign and contests through
Twitter, Vine and YouTube
- Wrote the 2013 NJDC feature story that was published in the
September 2013 edition of Sports N Spokes magazine and the RASC
Amateur Update for the Rochester Post Bulletin
- Served as site coordinator for a five-field softball complex during the
2013 ASA Northern National tournament
- Executed all aspects of event management including customer service,
employee management, facility maintenance, program and ticket sales,
schedule updates and venue set-up at ASA Northern Nationals
Communications/Operations Intern
Rochester Amateur Sports Commission (RASC)
June 2013 - August 2013
Athletic Communications Intern
Minnesota State University, Mankato
August 2011 - May 2012
Athletic Marketing Intern
Minnesota State University, Mankato
August 2010 - May 2011
Athletic Marketing Intern
North Dakota State University
May 2010 - August 2010
- Coordinated post-event interview coverage at the 2012 NCAA
Division II Indoor Track and Field Championships
- Managed msumavericks.com by updating media guides, schedules,
rosters, pictures, biographies and links
- Assisted with media and press operations for nearly all 18 varsity
sports at Minnesota State
- Wrote press releases, student-athlete/staff biographies and feature
stories for msumavericks.com
- Emceed the 2013 Sport Management Dinner of Distinction, award
ceremony, and scholarship auction
- Served as Vice President for the Sport Management Golf Scramble
- Raised over $5,000 through event sponsorship sales for the Sport
Management Golf Scramble helping establish an additional
sponsorship for the Sport Management Scholarship Fund
EDUCATION
Minnesota State University, Mankato / 2012-2014
M. A. Sport Management (Graduation: May 2014)
GPA: 3.91, Summa Cum Laude
Minnesota State University, Mankato / 2008-2012
B. S. Sport Management (Marketing Minor)
GPA: 3.59, Magna Cum Laude
VOLUNTEER WORK
TECHNICAL SKILLS
Adobe Creative Suite: InDesign and Photoshop
Microsoft Office: Excel, Outlook, PowerPoint, Publisher and Word
Social Media: Facebook, Google +, HootSuite, Instagram, LinkedIn,
TweetDeck, Twitter, Vine and YouTube
Video: iMovie, Movie Maker and Wirecast
AWARDS & HONORS
Sport Management Leadership Award
April 2013 / Minnesota State University, Mankato Sport Management Program
Maverick Leadership Scholarship
May 2008 / Minnesota State University, Mankato
Noridian Administrative Services Scholarship
May 2008 / Noridian Administrative Services
ADVANCES
- CoSIDA (College Sports Information Directors of America) member
since 2012
- CoSIDA/NACDA National Convention: 2013
- 2014 Hockey City Classic at TCF Bank Stadium - MSU Public Relations Manager
- 2014 NCAA DII College World Series - MSU Public Relations Manager
- 2014 NCAA Central Region Mens Basketball Marketing Assistant
- 2013 NCAA DII College World Series - MSU Public Relations Manager
- 2013 WCHA Final Five at Xcel Energy Center - MSU Media Assistant
- 2013 Minnesota Vikings Preseason Game - Media Assistant
- 2013 NJDC Public Relations Manager
- 2013 NCAA Central Region Baseball Public Relations Manager
- 2013 NCAA Central Region Soccer Public Relations Manager
- 2013 NSIC Soccer Public Relations Manager
- 2013 NCAA Central Region Mens Basketball Marketing Assistant
- 2013 ASA Northern Nationals Site Coordinator
- 2012 NCAA Central Region Soccer Public Relations Manager
- 2012 NSIC Soccer Public Relations Manager
- 2012 NCAA DII Indoor Track and Field Championships Media Assistant
- 2012 NCAA Central Region Mens Basketball Marketing Assistant
- 2011 NCAA Central Region Mens Basketball Marketing Assistant
- 2010 NDSU Football Media Day Assistant
LUCAS STECKLER
MA R K E T I N G / P R P R O F E S S I O N A L
linkedin.com/in/lukesteckler
lucas.steckler@mnsu.edu
@LukeSteckler
701.212.0280
lucassteckler.weebly.com