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Publicity
UPDATE
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PUBLICITY NEWS
March saw the launch of the
Consultancy Management
Standards, an assurance to
clients or customers of the public
relations consultancies'
commitment to excellence and
professionalism and a guarantee
of delivery of standards based on global scoping.
During 2005 to 2007, the Public Relations
Consultants Chapter (PRCC) of PRISA, with the co-
operation of selected consultancies, developed the
Consultancy Management Standards, based on the
UK standards and adapted according to South African
business legislation. At the same time, fundamental
industry issues regarding PRISA's objectives,
marketing and support for members were reviewed.
One result was that the membership supported
moves for the introduction of a quality standard for
member consultancies. The first Consultancy
Management Standard was approved at the Exco in
2007. Following successful pilot runs at six member
consultancies, the Standard has been introduced,
setting the objective for PRCC members to become
Gold members upon certification. Following
extensive member and client research, it was
concluded that both the membership and the public
relations client community would embrace this
review. The main objectives of the review were to
raise the bar on service delivery excellence and to
continue to encourage the adoption of best practices
in consultancy management amongst PRCC member
consultancies. ClickLhere
here for more.
Marcus Brewster Publicity
(MBP), was the biggest
winner of the 2008 PRISA
PRISM Awards for PR Excellence,
held on 26 March. The firm took a
total of seven trophies, including
three gold awards for clients
Mango Airlines, National Zoological Gardens and
Emerald Casino Resort. Silver awards went to MBP
campaigns for clients Miller Genuine Draft (SA
Breweries) and RE/MAX of southern Africa. Marcus
Brewster Publicity won in the following categories:
*Corporate Communications - Mango (Gold);
*Public Affairs - National Zoological Gardens Pretoria
(Gold);
*Event Management - Emerald Spring Derby (Gold);
*Sponsorship - Miller Genuine Draft Music Tour
(Silver); and
*Consumer PR for an Existing Service - RE/MAX
Hijack Survey (Silver).
ClickLhere
here for more.
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Corporate and brand reputation consultancy
Atmosphere Communications, took home five
PRISM Awards at the 2008 Public Relations Institute
of South Africa's annual award ceremony in
Johannesburg on 26 March. The agency took home
three golds, one silver and one bronze. It was the only
agency to win an award in every category entered
and tied with another agency for the most awards
received. Atmosphere’s managing director, Nicola
Nel, said she was delighted with the performance,
which topped last year’s four awards. “The
competition at the awards was very stiff this year
which makes our success all the more rewarding”.
Atmosphere’s work on blue chip financial services
client Sanlam Investments also landed them silver for
a novel media/executive speed-dating concept for
Sanlam Investment Management and a bronze for an
impactful media relations campaign around the
Sanlam Employee Benefits’ annual retirement
industry symposium.
Full service PR agency, Greater
Than, scooped the excellence
awa r d f o r n e w l y i n t r o d u c e d
category, Best Small PR Consultancy
at the 11th annual PRISA PRISM
Awards. Commenting on the win,
Managing Director Galia Kerbel says,
“After launching Greater Than in
January 2006, the agency is
honoured to receive such a
prestigious award from PRISA. Great work cannot be
achieved without great clients with great brands, but
most importantly a dedicated and passionate team”.
Greater Than's list of local and international clients
includes Etincelle Paris, BOSS Womenswear, POP
(Place of Play), M&M's®, Don Albert & Partners, JWT
Cape Town, Blues Restaurant, Grand Hotel Antiques,
Cesar & Sheba, Fairy Godmother and Chess for
here for more.
Change (Pro Bono). ClickLhere
NEW ACCOUNTS
Leading German-based tap and shower company
Hansgrohe has appointed Total Media to handle
its public relations campaign in southern Africa. The
account will be driven by Total Media’s well-
established consumer lifestyle division, whose
strategic communications plan will further entrench
Hansgrohe’s reputation as the premium tap and
shower brand in the country. Total Media hit the road
running with an active involvement in publicising
Hansgrohe’s sponsorship in the 2008 Hansgrohe
South Africa Surf Lifesaving Championships.
Hansgrohe is passionate about water and this reflects
in its CSI association with Lifesaving Western
P r o v i n c e . Fo r f u r t h e r i n f o r m a t i o n , v i s i t
www.totalmedia.co.za.
lwww.totalmedia.co.za
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EDITOR’S CORNER - The PRISA PRISM Awards
The PRISA PRISM Awards were handed out last night
to the cream of the crop of the South African public
relations and communications industry. In a gala
event held at Vodaworld in Midrand, the Gautrain
Project took top honours.
Earlier, commenting on the record number of entries
received this year, Bridget von Holdt, PRCC chair said,
“The PR industry is not sitting on its hands anymore”.
Entries were received from corporate practitioners
across a variety of categories from PR On A Shoestring,
Corporate Communication, Media Relations and
Consumer PR, as well as small, medium and large
agencies. Individual categories include Most Creative,
Best PR Educator and Best Up and Coming PR
Professional.
Judging the Awards this year was a tough job, which the
panel of experts who volunteered their time to assess
did with utmost professionalism. Among them were
Talk Radio 702 host David O’Sullivan, Mercury Media’s
Morne Ebersohn, Nixon Kariithi (of WITS) and
international judge Colin Farrington (CIPR). The judges
commented on the high standard of entries received.
The Gautrain Project scooped gold awards in both the
Media Relations and Public Sector categories, and also
walked away with the prestigious overall PRISA PRISM
Gold Award. The judges praised the Gautrain
submission as “highly professional” and commented on
its huge successes in changing people's negative
perceptions about Africa's largest public private
partnership into positive ones. The project faced
tremendous criticism in the beginning phases, fuelled
by negative media coverage.
The Gautrain Media Campaign had two objectives:
 To achieve a minimum of 50% positive and very
positive coverage overall from May to July 2007.
 To achieve a minimum of 50% positive and very
positive coverage on major issues (skills; 2010;
spatial development; construction; public transport
in relation to Gautrain; and socio-economic
development) from May to July 2007.
Both of these objectives were met, through a proactive
implementation campaign with diverse stakeholder
groupings. The execution of the Gautrain public
relations campaign was also highly ranked. The media
activities were implemented in a short time frame from
May to July 2007. The campaign evaluation was
exceptional. In May to July of 2007 there was a total of
844 media reports on the Gautrain, with an overall total
of “positive to very positive” reports being 68.7% of
those media reports. Objectives were not just met, but
exceeded by more than 18%.
Transparency was central to Gautrain's planning
process, resulting in increased respect, support and
understanding from the media. The message
formulated by Gautrain Media Relations is that Gautrain
is a safe and reliable world-class mode of transport.
Traditional media activities were used, but along with
those, monthly construction updates were distributed
and personal contact and interviews were held that
helped build face value and credibility.
Publicity
UPDATE
The Gautrain Media Relations campaign, will be
submitted to the international IPRA (International
Public Relations Association) Golden Awards. The
project also received the Jenna Clifford Trophy and
the Ivan O' Brien Award.
Campaigns entered into the PRISM Awards must
demonstrate a high standard of excellence in a
number of programme aspects. Five key criteria were
assessed during the judging: statement of the
problem or opportunity; research; planning;
execution; and evaluation.
The winners (listed in the following order:
Category; Campaign; PR Company; Client; Award):
Crisis Management; TB Threat at Worcester Medi-
Clinc; Magna Carta; Medi-Clinic; Silver;
Media Relations; Gautrain Media Relations;
Gautrain; Gauteng Provincial Government; Gold;
Media Relations; Sanlam Investment Management
Speed - Dating; Atmosphere ;
Communications; Sanlam Investment
Management; Silver;
Media Relations; Your Baby Show; The Lime
Envelope; Exposure Marketing; Silver;
Media Relations; SEB (Sanlam Employee Benefits)
Symposium; Atmosphere Communications; Sanlam
Investment Management; Bronze;
Corporate Communications; Mango Corporate
Communications; Marcus Brewster Publicity; Mango;
Gold;
Launch of a New Product; Launch of Floyd's 99
Barber Shop; Tribeca PR; Floyd's 99 Barber Shop;
Gold;
Consumer PR for Existing Product; Get a Grip;
Magna Carta; Standard Bank; Silver;
Launch of a New Product; Halo 3 Launch;
Kilimanjaro Communications; MicroSoft SA; Silver;
Consumer PR for Existing Product; Leopards
Leap Wines; Atmosphere Communications; Leopards
Leap Wines; Gold;
Consumer PR for Existing Product; Launch of
Journeys and Discoveries; Ogilvy PR Cape;
Weylandts Homestores; Bronze;
Consumer PR for Existing Service; Remax;
Marcus Brewster Publicity; Remax of SA; Silver;
PR on a Shoestring; Destiny Magazine Launch
Campaign; Magna Carta; Ndalo Media; Bronze;
PR on a Shoestring; M & M Shrek; Greater Than ;
Mars Africa; Silver;
Internal Communications; Tribute to Nurses;
Magna Carta; Medi-Clinic; Silver;
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A Newsclip Media Monitoring Initiative UPDATE

PRISA
PRISM
Awards,
2008
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A Newsclip Media Monitoring Initiative UPDATE

Internal Communications; Icenergy; Atmosphere About the Awards

Communications; ICG/Educor; Gold;
Public Sector; National Zoological Gardens ; The PRISA PRISM
Marcus Brewster Publicity; National Zoological Awards celebrate the
Gardens; Gold; successes and
Public Sector; Gautrain Integrated Communication achievements of the
and Marketing Strategy ; G a u t r a i n ; G a u t e n g public relations and
Provincial Government; Gold; communication
Financial Services & Investor Relations; industries that have
Barclaycard Launch; Mortimer Harvey; ABSA s u c c e s s f u l l y
Communications; Gold; incorporated strategy,
Event Management; Emerald Spring Derby; creativity and
Marcus Brewster Publicity; Emerald Casino; Gold; professionalism into
Event Management; Launch of the SAEON public relations and communication programmes and
Egagasini Node as a side event of the 2007 GEO strategies.
Ministerial Summit; Malachite Marketing and Media;
SAEON; Bronze; For the first time in its decade-long history, the PRISA
Technology; MWEB Wimax Trial; Atmosphere PRISM Awards introduced new award categories.
Communications; MWEB; Gold; They are Best Creative PR Professional; Best Media
Travel & Tourism; Thanda Private Game Reserve Liaison PR Professional; Best PR Educator; Best
Public Relations Campaign 2007; Southern Spoor Strategic PR Professional; and Best Up-and-Coming
Marketing; Thanda Private Game Reserve; Silver; PR Professional.
Sponsorship ; Miller Genuine Draft; Marcus
Brewster Publicity; SA Breweries; Silver; In addition, smaller PR consultancies operating in
Sponsorship; VISA Rugby World Cup; Redcube South Africa will also be recognised through the
Agency; VISA International; Silver; and addition of the “Best Small PR Consultancy” category
Sponsorship; Barloworld Tour de France; Magna (less than five employees) to the awards line-up.
Carta; Barloworld; Gold.
Bridget von Holdt, Chairperson of the Public Relations
Individual awards were handed out in the following Consultants Chapter (PRCC) of the Public Relations
categories: Institute of Southern Africa (PRISA) maintains that
smaller companies face different challenges to their
Best Small PR Consultancy - to Galia Kerbel corporate counterparts but this in no way limits their
from Greater Than; creative capabilities and communication initiative.
Creativity In PR - to Hein Kaiser for So-Siety
from Marcus Brewster Publicity; and
Best Use Of Strategy In PR - to Hein Kaiser for See you next week.
Mango Airlines - from Marcus Brewster Publicity DANIEL
GET TO KNOW THE TEAM
Honours for Tutu
EDITOR Daniel Munslow
The Reverend Desmond M. Tutu, Anglican Archbishop DEPUTY EDITOR Pat McClelland
Emeritus of Cape Town, was awarded the PRISA Gold EDITORIAL ASSISTANT Stefanie Jason
EDITORIAL ASSISTANT Leigh Andrews
Medal for Outstanding Public Relations for South
MEDIA RESEARCHER Roane Booth
Africa.
MARKETING MANAGER Vanessa Evans

This prestigious PRISA Gold Medal Award is awarded
for outstanding public relations and communication
service to South Africa. The Institute’s board
recognises Archbishop Tutu as a worthy recipient for
his contribution. He has raised the profile, image and
reputation of South Africa as a country able to
transform, develop and progress, despite the
challenges it faced. He was the most influential
person in the peace and reconciliation process and
facilitated this heart-rending activity with dignity and
compassion.
The name Desmond Tutu resonates richly with people
all across the world. While his vigorous anti-apartheid
activism in his native South Africa first propelled him
into the glare of international news media, today he is
revered as a “moral voice” and someone who speaks
with gravitas on a range of issues.
Publicity Update is published by Newsclip.
Daniel is a member of the Public Relations Institute of
Southern Africa (PRISA), the Public Relations
Consultancy Chapter (PRCC) and the International
Association of Business Communicators.
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While he is an Anglican Archbishop Emeritus and thus
unflinching in his religious beliefs, Tutu also places
great value on religious inclusiveness and interfaith
dialogue.
Data is provided for information purposes only. Newsclip shall not be responsible for any
direct or indirect or other damage of any kind whatsoever suffered or incurred by you
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Although we have taken all possible steps to ensure the validity of our sources, reliance on
the information contained in this update is used at your own risk.
PUBLICITY UPDATE IS A NEWSCLIP MEDIA MONITORING INITIATIVE
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