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UPDATE
Expose. Educate. Empower. Wednesday, 13 February 2008
Wwww.publicityupdate.co.za

PUBLICITY NEWS
P and P Content
is adding another
S e n t i e n t
industry leading
Communication,
workshop called “The
a Cape Town-based
Secret of Corporate
public relations agency
Event Management” to its suite of PR and media
specialising in the technology sector, has recently
workshops. “The Secret of Corporate Event
added biotech to its list of niche sectors. One of the
Management”, facilitated by well known event
first agencies in South Africa with such a competency,
organiser and facilitator Janna Gers, is a
Sentient will offer the biotechnology industry a
comprehensive, two day training guide to designing
complete public relations service. This ranges from
here for more.
and managing successul events. ClickLhere
PR strategy development and implementation to
copy writing, event management, and assistance
The award-winning editors of Men’s Health and
with sponsorship proposals to channel funds directly
Men’s Health Living magazines, Andy Ellis and
to suitable projects. “Biotechnology holds
Piers Buckle, have resigned from their posts to form
tremendous potential for South Africa as a source of
an independent creative agency called TypeFace
innovation and competitive advantage for the
Media. With a combined experience of 20 years in
country. Its inclusion in Cabinet’s Ten-Year-
magazine design, art direction, feature writing and
Innovation Plan underpins government’s confidence
editing, the duo intend to continue exploiting their
in this industry’s prospects in the local market and
current partnership and complementary skills in the
beyond,” says Sarah Rice, managing director of
creation of print and digital media for the publishing
Sentient Communications. Biotechnology takes
and commercial market. TypeFace Media is an
advantage of living organisms or biological processes
agency that specialises in creating an effective
through modern techniques for profitable use in
means of communication for businesses; these
medicine, food science and agriculture. “The biotech
services include special project editing of
market is a young and all-new one in South Africa. We
magazines and supplements; delivery of
believe PR has an important supportive role to play,
commissioned content to consumer and customer
educating the investment community about its
magazines; copy writing and creative design
potential and assisting in attracting the necessary
concepts for brand and company communications
funding”, adds Rice. With the addition of Eva Sittig,
and concept creation for brand communication
Sentient has the resources to offer hard-working,
strategies, from corporate identity creation to
delivery-orientated biotech PR. Sittig is a professional
advertising concepts. As long-time editorial
science writer from Europe with both a biological and
custodians of the successful Men’s Health brand,
here for more.
technical background. ClickLhere
the pair have a keen understanding of effective
means of visual and written communication.
The Institute for Public
Relations has
NEW ACCOUNTS
announced new Trustees for
the 2008-2010 term and
Montagu Property Group
leadership that will guide the
h a s a p p o i n t e d
implementation of the
G r a p e v i n e
organisation’s new strategic
Communications to
plan. The plan, adopted late
handle its PR and
last year by the Board of
communications. Montagu
Trustees, represents the strongest commitment to
Property Group was
research and international expansion in the
established in 1979 and has become a multi-
organisation’s 50-year history. Newly elected Board
disciplinary property company, offering all aspects
of Trustees members are Rob Flaherty, Senior
of construction, marketing and development for
Partner-Global Practices, Ketchum; David Monfried,
both residential and commercial projects. It boasts
Senior Vice President-Corporate Communications,
an impressive portfolio representing Jackal Creek,
Safeco; David Samson, General Manager-Public
Lanseria Corporate Estate and The Houghton.
Affairs, Chevron; and Wendi Strong, Executive Vice
President-Corporate Communications, USAA. The
Hospitality specialist
Institute for Public Relations is an independent
Fivestar PR has been
nonprofit that bridges the academy and the
retained by The Allure
profession, supporting PR research and
Collection to provide
mainstreaming this knowledge into practice through
public relations support to South Africa’s first
PR education. Clicklhere
here for more.
collection of exclusive Private Stay villas.
1
 Publicity
A Newsclip Media Monitoring Initiative UPDATE

PUBLICITY PROFILE

Greater Than
With extensive experience and
expertise in PR, Event
Management and Marketing,
Greater Than offers a full service
PR solution, including PR Strategy,
Publicity and Media Liaison, Event
Management and much more.
Greater Than prides itself on going
over and above the call of duty to
ensure the highest standard of
service excellence and
deliverables that exceed client expectations. The
The PRISM Awards are seen as the industry
team has a valuable network of contacts and strong
benchmark for excellence in public relations and
relationships with national media, celebrities and
communications campaigns. The 15 judges,
suppliers. For more information, contact Gali Kerbel
including 702 host David O'Sullivan, Mercury
on 021 439 9934 orlgali@greaterthan.co.za
gali@greaterthan.co.za.
Media's Morne Ebersohn, Nixon Kariithi (WITS)
and international judge Colin Farrington (CIPR),
PEOPLE ON THE MOVE
have already met to discuss the entries and are
expected to meet again to finalise their decisions.
Redline – the PR division of Draftfcb – has
They have a tall order this year, as they need to
appointed former financial journalist Louise Steyn
ensure that the winners epitomise the industry's
as an Account Director. Steyn believes her
c o n s t a n t a n d n e v e r- e n d i n g d e v e l o p m e n t
experience in the Afrikaans business media would
aspirations.
bring a different perspective to the corporate
communication landscape and help diversify the
The event is taking place on 26 March at
portfolio of services offered to Redline’s clients.
Vodaworld in Midrand. Cost and times will be
ClickLhere
here for more.
released shortly by the committee.
EDITOR’S CORNER
Select sponsorship slots are still open - please
PRISM Awards around the corner; judging contact PRISA for more information if you would
underway like to support this industry event.

The number of entries to the annual PRISA PRISM

Awards has increased by 30%, with 60 entries
being received, of which five are individual. The
See you next week.
Awards, now in its eleventh year, recognises
DANIEL
excellence within the Public Relations and
Communication industry. GET TO KNOW THE TEAM

Bridget von Holdt, PRCC chair says, “The PR
industry is not sitting on its hands anymore.” She
maintains that smaller companies face different
challenges to their corporate counterparts but
this in no way limits their creative capabilities and
communication initiative. She reiterates the
importance of the smaller agency entering and
participating in the Awards.
Entries have been received from corporate
practitioners across a variety of categories from
PR On A Shoestring, Corporate Communication,
Media Relations and Consumer PR among others
as well as small, medium and large agencies.
Individual categories include Most Creative, Best
PR Educator and Best Up and Coming PR
Professional. The new awards categories are:
Best Creative PR Professional, Best Media Liaison
PR Professional, Best PR Educator, Best Strategic
PR Professional, and Best Up-and-Coming PR
Professional.
The PRISA PRISM Awards are presented to public
relations and communications professionals who
have successfully incorporated strategy, creativity
and professionalism into public relations and
communication programmes and strategies that
showcase a successful public relations campaign.
EDITOR Daniel Munslow
EDITORIAL ASSISTANT Pat McClelland
EDITORIAL ASSISTANT Trevyn Abegg
MEDIA RESEARCHER Roane Booth
MARKETING MANAGER Vanessa Evans
here.
Daniel Munslow is on Facebook... Visit himLhere
Daniel is a member of the Public Relations Institute of
Southern Africa (PRISA) and of the Public Relations
Consultancy Chapter (PRCC).
GET IN TOUCH
Want to make a contribution? Want to share your opinions
and stories about the public relations industry? We want
to hear from you.
You can email us atLpublicity@newsclip.co.za
publicity@newsclip.co.za or call
us on (011) 288-6600.
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