Michael Angelo R.

Pereira
BACR 3-1
Ms. Rosabella Quindoza | Advertising Research

PERCEPTUAL MAPPING
Positioning Map for Consumers Imported Chocolate Brand
*Based on selected consumers consumption

High Quality

LINDT

FERRERO
ROCHER

HERSHEYS

CADBURY
SNICKERS

TOBLERONE

High Low
Price Price
KITKAT
GOYA

Average Indicative prices of

the selected imported
products on board (in pesos):
Ferrero Rocher (30 Pieces)
564.50
Lindt Almond/Double Milk
(90-100g) 139 150.00
Hersheys Chocolate (235g)
239.50
Toblerone (90-100g) 84
-100.00
Snickers (35-55g) 31 44.50
Cadburry Dairy Milk (35-55g)
42.50
Nestle Kitkat (35-55g) 20
-30.00

Low Quality
* Quality in this map
is attributed in terms
of the Product Taste
and Chocolate
Texture

Chocolate is one of the

most craved food
product in the world.
According to studies,
Chocolate
manufacturing is a
billion peso industry in
the country and as
such, the Philippines is
* This positioning map
is based on the
perceptions of
selected chocolate
consumers of BACR 31, PUP - COC