Digital marketing Snapdeal

Marketing Strategy

Snapdeal has a wide presence in almost all the basic digital

media platforms like Google, Bing, Facebook, etc.

So the new strategy should be targeted digital marketing

Consumer behaviour online should be analysed and put to
use.

Eg. Photography blogs Ads for Cameras and other related

accessories.

Also upcoming digital devices should be targeted for

advertisement.

Digital media plan

All the basic digital media platforms and product

specific/related blogs.

Choice of Media Wearable Digital Devices. Eg.

Apple I-watch, Martian.

Target Audience The young adults and middle aged

people with some good technical know how.

Frequency of post Depends on the customer usage

pattern and purchasing behaviour online.

Sample Content The Future