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    WeiLengYean
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    Despite the growth of online shopping in Malaysia, the rate of online purchases among the elderly population has not kept pace with the country's growing elderly population. Previous research found that elderly women are less inclined to online shopping compared to younger women, as they prefer to physically see and touch products before purchasing. This study aims to explore the awareness and perceptions of online shopping among elderly women in Malaysia in order to better understand their online shopping behaviors and provide useful information for companies to develop strategies to target this demographic. The findings could also help international businesses better understand this consumer segment as they look to enter the Malaysian market.

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    Despite the growth of online shopping in Malaysia, the rate of online purchases among the elderly population has not kept pace with the country's growing elderly population. Previous research found that elderly women are less inclined to online shopping compared to younger women, as they prefer to physically see and touch products before purchasing. This study aims to explore the awareness and perceptions of online shopping among elderly women in Malaysia in order to better understand their online shopping behaviors and provide useful information for companies to develop strategies to target this demographic. The findings could also help international businesses better understand this consumer segment as they look to enter the Malaysian market.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    5 views1 page

    Problem Statement

    Uploaded by

    WeiLengYean
    Despite the growth of online shopping in Malaysia, the rate of online purchases among the elderly population has not kept pace with the country's growing elderly population. Previous research found that elderly women are less inclined to online shopping compared to younger women, as they prefer to physically see and touch products before purchasing. This study aims to explore the awareness and perceptions of online shopping among elderly women in Malaysia in order to better understand their online shopping behaviors and provide useful information for companies to develop strategies to target this demographic. The findings could also help international businesses better understand this consumer segment as they look to enter the Malaysian market.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Problem Statement

    In sum, despite the growth in trend of online shopping in Malaysia, however, the
    growth in online purchase of older population is not in line with the growth of older
    population in Malaysia. Besides, according to Muhammad Umar Sultan and MD Nasir
    Uddin ( 2011 ), female elderly are not so keen to online shopping if compare with young
    female. They barely believe in online shopping mainly due to they not able to feel and
    touch the products before buying (Wong, 2014). In view of that, it is crucial to explore
    the perception or awareness level of the older population towards online shopping
    especially the female elderly in Malaysia. The main objective of this research is to better
    understand the online shopping behavior among female elderly in Malaysia. Meanwhile,
    it also provides useful information for companies to improve or develop online shopping
    strategies that aiming female elderly Malaysian. Generally, the findings of the research
    are also significant which help facilitate a better understanding of the female elderly
    consumers perception of online shopping and therefore assist the international business
    to startup and enter the online business into Malaysia.

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