ENACTUS

St. Stephens
College

Project KADAM

Empowering Man, Enabling Mankind

Project KADAM
Kadam is an idea, a conception to serve the needs of a
section of our society, severely marginalized and
perpetually neglected: The differently-abled.

What is Enactus?
Enactus
is
an
international non-profit
organization that unites
student, business and
academic leaders to
improve the quality of life
of the underprivileged
and
marginalized
sections of society.

Project Kadam creates a symbiotic relationship

between two communities. On the one hand it seeks to
mitigate the sufferings of the hearing impaired and on
the other to straighten the footsteps of the millions of
children affected by clubfoot. Started on 1st April 2014
with the vision of inclusive growth, our project is driven
by
dual
objectives:

To provide a sustainable source of income to

hitherto unemployed and disadvantaged hearing
impaired
and
mute
individuals.

To improve the lives of those rendered helpless

by the physical deformity of their feet.

Our project engages 5 hearing and speech-impaired

individuals in the production of the foot abduction
braces (FAB's) which cure clubfoot.

Enactus St. Stephens

Project KADAM
We have identified 5
individuals with the help of
NOIDA DEAF SOCIETY,
who are willing and able to
work but have remained
unhappy, unemployed and
ignored because of their
disability.

Identification of
Community

What is
Clubfoot?
Clubfoot is the most
common congenital
deformity known worldwide.
This disease victimizes one
out of every 750 children
born today!
The ankle of the diseased is
twisted at extremely sharp
angles making the foot
resemble a golf club. This
leads to very limited mobility
and a life of prolonged
disability.
Most instances of Clubfoot
are idiopathic. It is
impossible to prevent.
However, it can certainly be
cured. The Ponseti method
is a minimally invasive and
low-cost procedure to
correct clubfoot. There are
several steps involved like
casting, stretching and
finally bracing the feet.

Training is being conducted by

specialized experts at Cure.
(International Organization
working towards eradication of
clubfoot) Expected to last 8
months.
The individuals are being given
an amount of Rs. 4000 per
month is being given. During
this time they also contribute
towards production of FAB's.

Training for
Manufacturing
We divide the phase into 3
aspects i.e. production,
management and selling and
distribution.
Initially Enactus SSC will
undertake the management
activities. These braces will
be purchased by Cure India.

Independent
Production Centre
Our expansion plan is
twofold: consumer
diversification and increase in
production capacity.
Increase in number of
hearing-impaired individuals;
Reaching out to private
clinics.

Expansion
2

Enactus St. Stephens

Project KADAM

Why should you help us?

Help Bring Positive Change
By partnering with Enactus SSC, your organization will
help change thousands of lives. Be a Samaritan for these
individuals.

Enhancing Your Brand Name

This partnership will provide a greater degree of legitimacy
and credibility amongst the masses, therefore enhancing
brand reputation.

Greater Reach

IMPACT
The Enactus St. Stephens
story began in October
2013, about nine months
back. Enactus SSC is only at
its nascent stage, yet it is full
of excitement, promise and
hope. All our efforts have
culminated into the creation
of our maiden Project Project Kadam. Within 3
months, we have
successfully generated the
following impact:
1

Created 5 JOBS

Cured 600 clubfoot

patients

Impacted 2000
individuals

Conducted seven
awareness
campaigns
Helped restored
lost dignity and
respect!

By virtue of being partners with Enactus SSC, your brand

will be to reach out to more and more people.
Ground Publicity

Online Publicity

Inclusion in all print, outdoor

and/or broadcast advertising.
Brand name will be used as a
prefix for all Enactus events
organized by St. Stephens
College. Students of various
colleges attend these events.
Name as prefix for our future
production centre in addition
with using your brand stickers
on finished goods.
Publicity at the various
awareness campaigns
organized by us in leading
locations of Delhi. (e.g. CP,
Dilli haat).

Enactus SSC observes the

power vested in social
networking websites and
vows to ensure greater
visibility and outreach
through its active Facebook
page and website.
Promotion of sponsors
activities through our page,
newsletter and website.
Links to sponsor website from
our website.
A write up about your
company on our website.

International and National Reach

Enactus International organizes annual national and
international competitions in its constituent countries. This
provides international exposure and marketing
opportunities. The yearly ENACTUS nationals competition
is attended and sponsored by leading corporate companies.
This provides a chance to build connections with leading
industry professionals. St. Stephens distinguished alumni
network is spread across the world. The newsletter is sent to
them periodically, helping make connections.
3

Enactus St. Stephens

Project KADAM

How can you help us?

Title
Sponsor
Rs. 2 lakhs

Co
Sponsors
Rs. 1 lakhs
Enactus St. Stephens has
won their first ever Veer
grant of Rs. 50,000 funded
by Coca-cola in association
with CNN-IBN, The America
India Foundation and
Salman Khans Being
Human organization for
being the most impactful
project working in the field
of social and financial
inclusion of the disabled
community.

Enactus SSC was

selected among the Top
20 teams in the
prestigious Mahindra
Rise Special Competition
which recognizes and
rewards projects with a
strong vision and impact
Mahindra in the
competitions preliminary
stage has awarded a
grant of
Rs.40,000 to Project
Kadam which will further
compete for the final
prize of 1lakh Rupees at
the end of this year.

Associate
Sponsor
Rs. 75,000

Project
Kadam
Partners

Parent Sponsor
ENACTUS SSC

RS. 1 lakh
every year

Fund a
month's
salary for our
individuals

Provide us
with
machinery

Partnership
for all
Projects

HELP us
generate
funds and
awareness

Short Term
Associations

Enactus St. Stephens

Project KADAM
Deliverables:

The Demand
assessment reveals
that we have a
potential available
market of 2,75,000
shoes in India alone.
There exists a deficit
supply of 36,000
shoes a year in the
FAB market in sizes
8-12.
Under Phase I:
Production Under
Supervision, we have
helped manufacture
600 clubfoot shoes.
Our production
capacity will be 3,000
shoes a year in the
second stage of
business operation.
This will be around
1.1% of the total
market.

Exclusive Status
The main sponsors brand name
will be used as a prefix for all
Enactus events organised by St.
Stephens College.
Newsletter
Our quarterly newsletter which
will describe the development of
the project and various social
entrepreneurship topics will also
have write-ups about our main
sponsors involvement with the
project. The level of publicity in
these newsletters will vary.
Write up on Website
A write up about sponsors
organisation.
Online publicity
Enactus SSC Team will also
publisice our sponsors on our
blog, website and Facebook page.
This will involve daily publicity
for main sponsors, weekly for cosponsors and monthly for
associate sponsors.
Stall at Summit*
Our main sponsors and cosponsors will get the opportunity
to set up a stall of their
organisation at our annual
summit which will be attended by
Enactus teams of various
colleges.
Logo on Website
Our main sponsors logo will be
given 50% of the advertising
space on the website, whereas our
co-sponsors will be given 30% and
associate sponsors will be given
20%.
Annual Report
Our main sponsors organisation
will be given the status of Project
Partner in our annual report and
other sponsors will be given
publicity.
Print and media coverage
On all publicity occassions, the
sponsors logo/ name will be
exhibited in the same proportion
of 50-30-20.

Main
Sponsor
Y

Co
Sponsor
N

Associate
Sponsor
N

Parent
Sponsor
Y

Y*

Y*

Y*

Y*

Daily
basis

Weekly
basis

Monthly
basis

Y*

Y*

Y*

Y*

We will be more than willing to meet and negotiate any

other requirements you might have. If there are any
specific marketing goals or activities your company is
aiming for, we will be happy to discuss them. We want this
to be mutually beneficial association and are looking
forward for life-long relationships.

Where do we allocate the

funds?
Training Costs associated with
production of braces.
Materials and Machines used to
manufacture braces (leather, plywood,
stitching machine and grinding machine
etc.).
Compensating the physically
handicapped individuals during the
training period.

Start-Up Costs (setting up production

centre etc.)

Enactus St. Stephens

Project KADAM

Contact Us
Aashima Jain
+ 91 8527-22-1782
Sanjana Mimani
+91 9971-76-1267
Rohan Pratap
Talwar
+91 9810-30-6655

Email us at: enactusssc@gmail.com