MARKETING STRATEGY

Environment :
Conducive For Market Expansion and Penetration.
Legislations and Legal Guidelines introduced.
Rising Disposable incomes and increasing awareness

among people

Technology:

Introduction of latest Nanoparticle

Filter Technology to achieve product diffrentiation.

Energy efficiency.
Ultraviolet air-purifier technology

Target Segment: Urban households of Zhejiang and

Jiangsu having children less than 12 years of age and
earning a household income of at least 15 lacs per annum

MARKETING STRATEGY
Positioning :

Blueair will position itself as a premium air

purifier company.
Achieved by leveraging Blueairs competitive edge: global industry
experience and state of the art air cleaning technology.

Position Statement:

To

The affluent urban households of Zhejiang and Jiangsu having

young children
Our
Blueair
Is
an Air Purifier
That
benefits your health by providing superior air quality and is
convenient to use and install,eye-pleasing and noise-free.

MARKETING STRATEGY
Product
Product Strategy
Strategy Decision
Decision Areas
Areas
Variety : Eco, Green , Premium
Quality : ISO 14000
Design : Aesthetic & Compact
Features : Patented
Technology.
Packaging
Brand name : Leverage Brand
Equity of Blue Air
Services : Extensive after Sales
& Spares Support.
Warranties : Standard &
Extendable
Returns .etc., etc.,.

MARKETING STRATEGY
Promotion Strategy
Print and
Digital Media
Campaign.

Personal
Selling.
Trade Fair
Promotions.
Consumer
Promotions.

MARKETING STRATEGY
Distribution

Company owned Retail outlets.

E-Commerce
Super Markets and Value Stores

Pricing ( Range &

Capacity)

Economy Range : 800-2000

Yuan.
Green Range : 2000-3500
Yuan
Premium Range : 3500-5500
yuan.