AIRASIA

SYNDICATE 2
ALLEN DWIANDA NICOLAS 29115636
ALIKA HIDAYANTI 29115376
DEWI LARASWATI ANGGRAINI 29115654
ZULKIFLI 29115643

Company Profile
Founded : 20 December 1993 and operations on
18 November 1996
The largest airline in Malaysia in fleet size and
destinations
A "pioneer" of low-cost airline in Asia (
The New York Times, 2007)
Slogan : Now Everyone Can Fly

What was the problem?

On July 2015, Air Asia experience operational
difficulties. Air Asia, as one of the leaders in
budget airline, exceed above other because of their
punctuality. The difficulty that Air Asia experiences
form in overnight delay in Denpasar Bali.

Why it was happened?

Factually speaking, the delay which tasted for over 12
hours, was caused by natural phenomenon, the eruption of
mt. Raung in East Java.

What was the impact?

This delay provokes the customer into negative
customer complaints, which in return negatively
impact Air Asia brand image

How about the solution?

To avert the anger of the delayed customer, The President
Director of Air Aia, Sunu Widyatmoko, publicly
announced an apology for the utmost inconvenience. He
state this delay is caused by internal operation.
To solve this problem, he will review the internal
operation in order to avoid future recurring problem.

Our syndicate opinion

So our syndicate input would be the management Air asia
give compensation to customer in form of give a food
while they were waiting, providing a hotel room for
recuperate and so on

Thank You