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  • GM China GM China GM GM: LOW Cost LOW Cost

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    Aritra Santra
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    General Motors is considering entering the low-cost Chinese automobile market to compete with local competitors. To do so successfully, GM will need to focus on research and development, operate a main factory with cheap labor in China, and ensure quality, timely delivery, and good service through effective operations, procurement, maintenance, communication procedures and skills training.

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    General Motors is considering entering the low-cost Chinese automobile market to compete with local competitors. To do so successfully, GM will need to focus on research and development, operate a main factory with cheap labor in China, and ensure quality, timely delivery, and good service through effective operations, procurement, maintenance, communication procedures and skills training.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    4 views1 page

    GM China GM China GM GM: LOW Cost LOW Cost

    Uploaded by

    Aritra Santra
    General Motors is considering entering the low-cost Chinese automobile market to compete with local competitors. To do so successfully, GM will need to focus on research and development, operate a main factory with cheap labor in China, and ensure quality, timely delivery, and good service through effective operations, procurement, maintenance, communication procedures and skills training.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    GM

    GM
    CHINA
    LOW
    COST

    MARKET
    ENTRY

    CHINESE
    COMPETIT
    ORS
    TECHNOLO
    GY AND
    INNOVATIO
    N

    R&D

    MAIN
    FACTORY

    CHEAP
    LABOUR

    SALES

    QUALTIY

    DELEGATI
    ON OF
    AUTHORIT
    Y

    SERVIC
    E

    CKD

    TIMELY
    DELIVERY

    PROCUREM
    ENT

    OPERATIO
    NS

    MAINTENA
    NCE

    HIERARCH
    Y
    COMMUNICAT
    ION

    SKILLS

    PROCEDURES

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