Peter Hsiao

2608 Kimberly Lane. Plano, Tx. 75075

peter.hsiao@utdallas.edu
(214)535-8527

SUMMARY
Highly motivated individual with years of experience in technical and retail environments. Comfortable with interactions and
involvement in all levels of an organization. I am a driven student worker who has ambitions for continual intellectual growth no
matter which field of business I work in. Currently, I am seeking internship opportunities prior to my graduation in Spring 2017.

EDUCATION
University of Texas at Dallas
Bachelor of Science, Business Administration
Minor, Psychology

GPA: 3.8/4
Expected: May 2017

EXPERIENCE

GLASS DOCTOR OF DALLAS METROPLEX

Lead Marketing Intern October 2015 Present
Directed offline and internet marketing campaigns for both Dallas and Fort Worth offices, increasing net sales by 8%
Updated website text and information to improve local search engine optimization, increasing organic website traffic by 12%
Utilized Google and social media analytics to make strategic recommendations to the regional president in weekly meetings
Scheduled meetings with representatives from various renown media companies such as D-Magazine, CBS Radio, and
Outfront Media Co. to discuss potential marketing opportunities and partnerships
DALE CARNEGIE TRAINING
Performance Consultant September 2015- October 2015
Conducted a minimum of 50 warm or cold sales calls a day to various businesses in and around Dallas-Fort Worth to
maintain a 2% web lead conversion rate
Assisted clients with different levels of authority ranging from operations to executive managers in order to determine the
best Dale Carnegie corporate solution to implement
Attended globally recognized company courses including the Dale Carnegie Course (Skills for Success), High Impact
Presentations, and Trusted Advisor Bootcamp
FINISH LINE, INC.
Assistant Manager April 2014- August 2015
Prepared daily traffic, labor, sales and inventory reports and reviewed them for accuracy
Increased net sales by 7.05% over the past fiscal year
Lead biweekly business reviews highlighting store KPIs (key performance indicators) and compared them with peer stores in the
DFW metroplex
Conducted one-on-one interviews with job applicants and evaluated them for employment
Sales Associate June 2013-April 2014
Promoted sales through in-depth product knowledge and offered quality customer service
Merchandized store to create an appealing environment for potential customers
Developed a fluent understanding of picking, packing, and invoice lists in order to fulfill online ship-from-store orders

ACTIVITIES & INTERESTS

UNIVERSITY OF TEXAS AT DALLAS INTERFRATERNITY COUNCIL (IFC)
Vice President of Recruitment December 2015 Present
Planned and coordinated collective recruitment events with an attendance of 200-300 students each for all seven IFC
fraternities, leading to a 20% increase in spring members
Reviewed each individual fraternitys recruitment materials, which includes events, shirt designs, and other marketing
materials, and determined whether they were appropriate for use under IFC standards
Created and delivered presentations on Greek life and the recruitment process to potential new members each semester
Attended the national AFLV (Association of Fraternal Leadership & Values) Conference as one of seven student
representatives from UT Dallas, learning various leadership skills and engagement strategies

Vice President of Administration December 2014 December 2015

Created and delivered presentations detailing the responsibilities of IFC delegates at the start of every semester
Prepared and distributed minutes from weekly general body meetings to IFC advisors, officers, and delegates
Communicated with administration on behalf of the IFC student body
EXECUTIVE COUNCIL OF PI KAPPA PHI FRATERNITY, IOTA XI CHAPTER
Historian April 2014 - December 2014, December 2015 - Present
Made executive decisions regarding future fraternity welfare as one of five voting members on the executive council
Represented the chapters online presence through control of fraternity social media accounts as well as the chapter website
Planned and coordinated outreach events with 20-30 chapter alumni
Collaborated with third-party vendors to design, customize, and purchase bulk apparel orders for all 70 fraternity members
Attended Pi Kapp College for Chapter Officers, a national leadership conference held solely for members of the chapters
executive council

ACCOMPLISHMENTS

University of Texas at Dallas Academic Excellence Scholarship (AES) recipient

Deans list: Spring 2015, Fall 2015
Pi Kappa Phi Order of the Lamp (recognizes academic excellence): Fall 2014, Spring 2015, Fall 2015