International Marketing

1. Influence of culture concerning advertising strategies of international companies

2. Marketing to different cultures within a country (e.g., Russian speakers in Finland)
3. Assessing the value of transformative events in building a sustainable competitive
advantage in global markets
Strategic Marketing Management
1. A marketing view of transforming news into entertainment
2. The influence of Guerilla Marketing on consumer perception
3. Understanding the role of competitive intelligence strategies in achieving market
success
4. Bottom of the Pyramid markets and consumers: Role of MNCs as well as local firms
Consumer Behavior
1. Consumer commitment to luxury branding
2. Impact of organizational efforts on consumer concerns online
3. Why do people show off?
4. Impression management motives to conspicuous consumption
5. Role of envy in consumer choice
6. Antecedents and consequences of consumer confusion
7. Emotions that drive luxury consumption
8. Conspicuous consumption and social media
9. Impulse buying
10.Aesthetics and the packaging of luxury products
Branding and Promotion
1. Positioning of brands
2. Planning/developing a service design for SMEs
3. B-to-B branding
4. Social media and brand perception
5. Co-creation and crowd sourcing in brand management
6. Transferability of brand image across product categories
7. Brand personality
8. Ethics and branding
9. Marketing and Branding in Art Organizations
10.Role of B2B and B2C Branding in building customer retention
11.Use of Social Media in generating awareness, brand equity, and trials of new and
existing products Investigating relationship partnering in a companys supply chain
12.Developing a Branding Campaign in a cross-cultural setting Investigating relationship
partnering in a companys supply chain
Environmental and Ethical Marketing
1. Green marketing
2. Ethics of big data marketing
3. Socially responsible marketing
Sales Management
1. Use of technology in maintaining and motivating an international sales force
2. Entrepreneurial selling: Pushing the Lean Startup Paradigm
Entrepreneurial Marketing
1. Entrepreneurial marketing
E-marketing Issues
1. Social media as a marketing tool in the music industry
2. Digital Marketing Strategies in Service Industries