PORTFOLIO

Iri Ledezma

CONTACT
Iri Ledezma:

141 S 1st W.
Rexburg, ID 83440
623.428.3653.
iriledezma@yahoo.com

TABLE OF
CONTENTS
Event Ad
Logos
Flier
Brochure
Montage
Photodesign
Business Card
Letterhead
Web Page

Event AD
Description:

A color full-bleed event ad to promote a

fundraiser, using only Micosoft Word.

Date:

1/30/16

Course/Instructor:
Comm 130 Section 06
Joel Judkins

Program(s)/Tools:

Microsoft Word
Spori Lab Scanner
PDF@JPG.net (PDF converter)

Objectives:

Find, scan nand import a high-quality image.

Create a full-bleed design. Use text boxes for
layout in Word. Insert and edit.

Process:

I really enjoyed the process of creating this

event ad. I scanned the image and then sized
it in Microsoft Word. This image had an old
texture look taht I wanted for my event ad to
look like. I added different boxes of color for
contrast and repettition. I used the space around
the AD to bring differntiation.

Vintage
FASHION
SHOW EVENT
This fashion show
showcases the art of fake
fur and helping against
animal cruelty

Hosted by the PETA Traveling Members

Proceeds

All proceeds go to
PETA Foundation
Arizona Downtown Centers
1532 Sunny Ln.

Tuesday 8 pm

Pabalo Center

LOGOS
Description:
Three designed logos for the same company.

Date:

2/20/16

Course/Instructor:
Comm 130 Section 06
Joel Judkins

Program(s)/Tools:
Adobe Illustrator

Objectives:

Create three logo variations to complement a

compant or personal usage. Use basic tools of
Illustrator.

Process:

I used the ellipse tool to create the designs of small

records. With the select tool I was able to made the
records curve around the text. I used the pencil tool
to create lines across the title to add an addition feel
of what the company vibe is. I also made sure to use
different typography that would contrast each other.

FLIER
Description:

Black & White promotional flier to promote a

graduate leadership conference.

Date:

1/23/16

Course/Instructor:
Comm 130 Section 06
Joel Judkins

Program(s)/Tools:
Adobe InDesign

Objectives:

Apply the design principles and use the right tyopgraphy.

Learn basic InDesign skills. Create a project foler with logo, image
and InDesign documents.

Process:

I began with sketching and went from there to

design the layout. I used gray boxes for contrast and repetition.
I also created contrast on the title to create a focal point for its
audience. I was privied with the content, image and logo for this flier.

BROCHURE
Description:
A three sided folding brochure.

Date:

3/26/16

Course/Instructor:
Comm 130 Section 06
Joel Judkins

Program(s)/Tools:
Adobe InDesign
Adobe Illustrator
Adobe Photoshop

Objectives:

Create and align a folded document. Use

paragraph styles in InDesign.

Process:

I created the gateway fold in Adobe

InDesign. My brochure folds in the front and
creates a three flap brochure with information in the back as well. In Photoshop I used
tools to edit my image. I used black bars
throughout the brochure to create flow and
repetition. I used the same color scheme
throughout the brochure.

MONTAGE
Description:

An uplifting montage created by the

blending of two or more images and
the use of typography.

Date:

2/13/16

Course/Instructor:
Comm 130 Section 06
Joel Judkins

Program(s)/Tools:
Adobe Photoshop

Objectives:

Learn Photoshop layers. Learn to

blend images together smoothly by
using masks. Apply tyopgraphy.

Process:

I began by cropping two images to 8.5

x 11. I selected the forest background
as my main focus. I placed another
image and added a masking layer. I
was then able to blend my second image to the background. I used different
typography to create the overall message and flow.

PHOTODESIGN
Description:

A personally taken photograph that has been

formatted using Photoshop.

Date:
2/6/16

Course/Instructor:
Comm 130 Section 06
Joel Judkins

Program(s)/Tools:
Adobe Photoshop
Canon Camera

Objectives:

Learn basic photography skills. Use a

digitall camera to capture a quality image
and edit it in Photoshop. Size and crop the
image. Adjust contrast, brightness, saturation
hue levels. Desaturate the selected portion of
the image.

Process:

I took this picture using an old Canon camera.

I was pleased with the quality I was able to end
up with. I wanted my direction to be a slight
different and be perceived through a different
angle. I was able to crop my image and edit the
filter using Photoshop.

BUSINESS
CARD
Description:

Matching business card and letterhead using a

personally created logo.

Date:

2/27/16

Course/Instructor:
Comm 130 Section 06
Joel Judkins

Program(s)/Tools:
Adobe InDesign

Objectives:

Make a new logo to fit a company or personal image.

Create consistent layouts for a business card and
letterhead. Use the basic tools of InDesign and
Illustrator.

Process:

With the rectangle tool I was able to create the

front and back outline of my business card. I placed the
logo and contact onto one side of the page. I made the
logo different sizes on both the front and back to apply
focus for each side.

Adventure Out

Iri Ledezma
623.428.3653
iriledezma@yahoo.com
1234 W. Cherry Ln.
Phoenix, AZ 85353

Adventure Out

LETTERHEAD
Description:

Matching business card and letterhead using a

personally created logo.

Date:

2/27/16

Course/Instructor:
Comm 130 Section 06
Joel Judkins

Program(s)/Tools:
Adobe InDesign
Adobe Illustrator

Objectives:

Make a new logo to fit a company or personal

image. Create consistent layouts for a business
card and letterhead. Use the basic tools of InDesign and Illustrator.

Process:

I typed my contact information using the same

typography used in my business card and I
postioned it on the right hand side of the
letterhead. I also made my logo transparent to
unify the idea and focus behind the letterhead.
I kept the color scheme going to create flow and
repetition. I also made the text more legible.

Adventure Out
Iri Ledezma
623.428.3653
iriledezma@yahoo.com
1234 W. Cherry Ln.
Phoenix, AZ 85353

WEB PAGE
Description:

A web page designed to showcase a personally

created logo.

Date:

3/12/16

Course/Instructor:
Comm 130 Section 06
Joel Judkins

Program(s)/Tools:
Adobe Photoshop
TextWrangler

Objectives:

Describe the proces of creating a logo and how

it aims to its audience. Design a web page using
HTML to showcase a logo and content.
Understand HTML and the basics of CSS.
Identify hex colors for web design. Attach one
file with compressing multiple files in a zipped
folder.

Process:

TextWrangler helped me create this web page.

To begin I attached my design and layout with
the pre-made CSS document. I found the colors
from my logo by using Photoshop and using
the eyedropper and attached everything to my
HTML.