Carnival Cruise Lines

Created by: Morgan Marra, Grace Connell, Madalaina Conti, Haobo Zhang,
Neeta Patel

Background
British-American
Doral, Florida
Founded in 1972 by Ted Arison

Table of Contents

Haobo Zhang

Situation
Triumph
February 2013
More than 4,000 passengers
Engine malfunction
Stranded for 4 days
Result of fire
Table of Contents

Madalaina Conti

Analysis
Tarnished reputation
Stocks Down
Fear of low customer retention

Table of Contents

Maddy Conti

Stakeholders
Current/Potential Customers
Stockholders
Employees

Table of Contents

Neeta Patel

Communication Strategies
Current/Potential Customers
Email
Social Media

Stockholders
Email
Optional Conference

Employees
Email
Optional individual briefings
Table of Contents

Morgan Marra

Metrics
Goals
Effectiveness of recommendation
Example of Survey
1 is dissatisfactory and 4 is excellent

Please rate your overall trip 1 2 3 4

Please rate your food experience 1 2 3 4
Please rate the customer service 1 2 3 4

Table of Contents

Morgan Marra

Budget
Paper Surveys
$5 per box
$.01 per printed survey

Online Surveys
$780 per year for Premium membership

Email and Social Media

No extra cost

Total
Fixed costs: $1,020
Variable costs: $.01
Table of Contents

Grace Connell

Timeline
First month
Second month
Seventh month
Eighth month
One year later
Every Six months
Table of Contents

Grace Connell

Table of Contents

Background
Situation
Analysis
Stakeholders
Communication Strategies
Budget
Timeline
Metrics