Habitat for Humanity

One1 4 All
November 24, 2021
OGL 355: Leading Organizational Innovation and Change
Dr. Brent Scholar
 ~ Agenda ~
● Introductions
○ Organizational
Structure
○ Senior Leadership
○ Senior Leadership
(Global)
○ Board of Directors
● Environmental Analysis
● SWOT Analysis
● Competitive Advantage
● Global Analysis
● We Recommend…
● Concluding Thoughts
● References
Introduction VISION

“A world where everyone has a

decent place to live”

MISSION

“Seeking to put God’s love into

action, Habitat for Humanity
brings people together to build
homes, communities and hope”

Founded by Millard & Linda

Fuller
 Organization Structure

(Hawaii.gov, 2019)
 Senior Leadership
● CEO Jonathan Reckford
● Executive Vice President Patrick
Canagasingham
● CFO Michael E. Carscaddon
● CCO Amy Dunham
● Chief People Officer Valerie Norton
● Chief Development Officer Colleen
Finn Ridenhour
● Sr. VP: Legal General Counsel Hilary Harp
Sr. VP: Integrated Programs Jacqueline
Innocent
● VP: Direct Marketing Tim Daugherty
● VP: Information Technology Chief
Information Officer Marla Davidson
● VP: Steward of Spiritual Practice Paul
Hamalian
● VP Program Effectiveness Chris Herink
● VP Terwilliger Center for Innovation in
Shelter Patrick J. Kelley
● VP Individual Giving Jeremy
Kraut-Ordover
● VP Corporate and Cause Marketing
Partnerships Julie Laird Davis
● VP Strategy and Organizational
Effectiveness Laura van der Mandele
● VP Collaboration, Support, and
operations Lee Martin
● VP Finance Jim Mellott
● VP Internal Audit Juan Montalvo
 ● VP Government Relation and
Advocacy Chris Vincent
Senior Leadership ● VP Global Foundation,
Organization, & Institutional

(global)
Relationship Liz McLaughlin
● VP Global Diversity, Equity and
Inclusion Officer Natosha Reid Rice
● Senior Vice President US & Canada
Adrienne Goolsby
● VP US Operations Sue Henderson
● VP U.S. Transformation and
Volunteer Programs Sarah Mackey
● VP Latin American & Caribbean
Ernesto Castro-Garcia
● VP Europe, Middle East, & Africa
Richard Hathaway
● VP Asia and the Pacific Luis Noda
 Chair: Mary Cameron

Leadership Vice Chair: Bill Brand

Vice Chair: Lisa Hall

Treasurer: Kimberlee Cornett

Board of Directors Secretary: Olivia Wong

Audit Committee Chair: Mary Mack, Aubree

Curtis, Alexandre Curtis, Boris Henderson, Frank
Ireri, Celso Marranzini, Bo Miller, Pamela Hughes
Patenaude, Jonathan Reckford, Christiana Smith
Shi, Edwin Soeryadjaya, Jim Stanard, J. Ronald
Terwilliger, Amy Weaver, and The Right Rev. Robert
Christopher Wright

Environmental Analysis
Target Market: Families
struggling to obtain adequate
financing for home buying
Porter’s Five Forces:
● Threat of new entrants: Threat of new entrants
is high.
● Bargaining powers of buyers: The buyer’s
threat is low.
● Bargaining powers of suppliers: The
bargaining power of suppliers is medium to high
● Threat of substitute products: The threat of
substitute products is low.
● Industry rivalry: The overall strength of other
competition is low.
 Strengths Weaknesses

SWOT Analysis ● Organizational Image

[recognition]
●
●
Underutilized ReStore potential
Lack of legal literacy provided to
● Simple Business Model - buyers
low-cost expenses, affordable ● Volunteer education/ training
buyer program program - limited knowledge of
● Global outreach - individually construction skills
● Internal: Strengths, run chapters ● Reliant on fundraising/consistent
● Stable Leadership - CEO since donations
weaknesses 2005

● External:
Opportunities,
Threats Opportunities Threats

● Advance on growing thrift ● Increasing lumber prices

store market
● Skilled labor shortage - Provide
skilled training
● Response team for rebuilds
● Catering communication to the
young generation
● Zoning laws and land use
regulations
● International cultural conflict
● COVID - 19: vaccine mandates &
social distancing
Competitive Advantage
● Build self-sufficient communities at an affordable cost
● Corporate partnerships, donors, and volunteerism
● Protected through its effective network of resources
● 77% of donations going directly to program expenses (Charity
Navigator, 2021).
● RBV Method: resources most important to organization

● Competitive capabilities are intertwined with the intangible, tangible,

and structural assets used to deliver their services to their clients.
Going Global
● Improved living conditions in over 70 countries,
(Habitat, 2021)
○ helping more than 35 million people with since 1976
● Social franchising allows the organization to adapt and be
flexible for each cultural environment.
● Habitat for Humanity has yet to expand to other countries
experiencing housing crisis; ie France
● Prioritize national culture organizational structure
● Chapters set and managed through local communities.
● Global Villages: Habitat groups of volunteers traveling to
communities
Recommendations: France
● The next chapter of Habitat for Humanity is envisioned for France.

● Since several of the existing chapters are established in the European Union, this creates

steady access to the chapter affiliations of Habitat for Humanity.

● As France has decentralized its government over the last several decades, an

opportunity has opened to create partnerships between local authorities and nonprofit

organizations.

● Since 2012, France has simplified the process for establishing a nonprofit organization.

● France has laws in place to aid the housing crisis -- Habitat for Humanity can Help
Recommendations: ReStore Recognition
● Invest in ReStore resell market -- expand

● Set regular business hours -- consistency

● Increase Brand & Name recognition

● Simplify websites
Recommendations: Community Outreach
● Outreach to younger generations for
volunteer opportunities
● Social Media presence
○ Facebook
○ Twitter
○ Instagram
○ TikTok
● Community Outreach Programs
○ Homeowner education
○ Legal counseling resources
○ Workforce training
 Concluding...

Through servant style

leadership Habitat for
Humanity serves
communities by providing
affordable homes and
mortgages to those
struggling with housing
insecurity.

Expanding partnerships to
continue growing and
serving is Habitat for
Humanity’s ultimate goal.
 References
Association of General Contractors. (2021, September 2). Construction Workforce Shortages Reach Pre-pandemic Levels Even as
Coronavirus Continues to Impact Project Disrupt Supply Chains. Retrieved from Association of General Contractors:
https://www.agc.org/news/2021/09/02/construction-workforce-shortages-reach-pre-pandemic-levels-even-coronavirus

Calder, V. B. (2017, October 18). Zoning, Land-Use Planning, and Housing Affordability. Retrieved from Cato Institute:
https://www.cato.org/policy-analysis/zoning-land-use-planning-housing-affordability#

Charity Navigator - rating for Habitat for humanity international. Charity Navigator . (2021). Retrieved November 2, 2021, from
https://www.charitynavigator.org/ein/911914868.

Corporate Finance Institute. (2020, June 26). Market segmentation and targeting.
https://corporatefinanceinstitute.com/resources/knowledge/strategy/market-segmentation-and-targeting/.

Dezember, R. (2021, October 1). Lumber Prices Stage a Late Season Rally. Retrieved from The Wall Street Journal:
https://www.wsj.com/articles/lumber-prices-stage-a-late-season-rally-11633088272?mod=Searchresults_pos6&page=1

Freemark, Y. (2021, September 14). Urban Wire Housing and Housing Finance. Retrieved from Institute:
https://www.urban.org/urban-wire/lessons-france-creating-inclusionary-housing-mandating-citywide-affordability

Habitat for Humanity® International. (2021b). Our work. Habitat for Humanity. https://www.habitat.org/our-work.

Habitat for Humanity® (2020). Focusing Together on “Act III”. p. 1-12.

https://habitat4humanity.org/wp-content/uploads/2019/04/2020-Plan-Summary-Public-Version.pdf
 References cont.
National Coalition for the Homeless. (2007, August). Who is homeless? Who is Homeless? Fact Sheet #3.
https://nationalhomeless.org/publications/facts/Whois.pdf.

Porter, M.E. (2008). The Five Competitive Forces that Shape Strategy. The Harvard Business Review, 86(1), 78-93.

Temple, N., Carey, C., Brereton, H. & Jonsdottir, O. (2011). The Social Franchising Manual. London, UK: Social Enterprise UK

Trachtenberg, B. S. (2011, March 9). Home Buyback Also Reveals Hidden Habitat for Humanity Lending Practices. Retrieved from
Nonprofit Quarterly :
https://nonprofitquarterly.org/home-buyback-also-reveals-hidden-habitat-for-humanity-lending-practices/