An Elevated

Wounded Warrior
Project
The Clumsy Chameleons
OGL 355
Dr. B
November 25, 2020
Agenda
● Introduction
● Organizational Structure
● Leadership
● Environmental Analysis
● SWOT
● Logical Argument
● Competitive Advantage
● Going Global
● Recommendations
● Conclusion
● References
Introduction

Mission

Vision
Organizational Structure

Industrial model

● Board of directors, executive team,

management, entry level staff,
volunteers.
● Top-down management
Leadership

Rebranding the Wounded Warrior Project

● The leadership team represents the

organization and controls it’s
reputation
● CEO Michael Linnington joined WPP
in 2016 following the removal of
former CEO Steve Nardizzi and COO
Al Giordano
Environmental Analysis
Threat of New Entrants Bargaining Power of Suppliers

These are threats to the kind of charity you are. This is giving the power of choice your potential members.

Bargaining Power of Buyers Threat of Substitute Products

This is all about how we serve your members.
Industry rivalry
This is all about who has their eyes on your spot on the
market.
What you have to offer your members to keep them coming
back.
Target Market
Who you are looking to have be a part of your charity. Who
your donations will come from.
SWOT
Strengths Weaknesses

1. Accountability and transparency 1. High fundraising expenses

2. Utilizing human resources 2. Damaged public image
3. Well-defined missions and values 3. Yearly decline in active duty members
4. Adapts appropriately to current trends 4. Lack of advertising

Opportunities Threats

5. Allocate resources for veterans impacted by Covid

5. Pandemic-related financial distress
6. Build Veteran Membership base
6. Industry competitors
7. Create more jobs for Veterans
7. Social-distancing
8. Create more advertisements
8. Employment struggles for Vets
● Reputation Competitive Advantage
○ Alumni as
spokespeople (Eye on
Veterans, 2019)
○ Surveying is key
(Seck, 2019)
○ Effects of financial
scandal (Levick, 2016)

● Point of View: RBV

○ Alumni used as a
unique advertising
capability
○ Able to use
Reputation to enlist
others
 ● Current Partners:
○ Red Cross
○ Veterans in GLobal Leadership
● Potential Partners:
○
Going Global
Any Soldier Inc.
■ Sends care-packages to soldiers
overseas.
○ Operation Encore
Strategic Alliance with Global ■ Providing musical
Charities opportunities for active
duty/veteran
singer/songwriters.
Recommendations
● Conducting Internal Analysis
○ Recommended framework: Baldrige
Award
○ In line with internal strengths
○ Minimizes potential for surprises
● Podcast
● Social Media Platform
Conclusion
● Clear organizational structure with strong leadership
● Strong competitive advantage: positive reputation
○ Transparency
○ Accountability
○ Continued expansion of services
● Global expansion opportunities - partnerships with
internationally established companies

● Recommendations for future growth

○ Internal analysis
○ Podcast
○ Social media
References
A Veteran Music Project. (n.d.). Retrieved November 25, 2020, from https://operationencore.org/

CEO talks mental health. Connecting Vets. Retrieved from:

https://connectingvets.radio.com/articles/wwp-ceo-mike-linnington-says-mental-health-outreach-big
gest-concern

Coulter, M. A. (2013). Strategic management in action (6ed). Pearson.

Eye on Veterans. (2019, June 28). ‘Sometimes we’re our own worst enemy:’ WWP from

http://www.anysoldier.com/
References Cont.
Horn, M., & Horn, J. (2016). Freedom Isn't Free. Retrieved November 25, 2020,

Hou, Z., Teague, L., Griffiths, A., Hrach, A., & Griffiths, J. (2020, July 20). Podcast Statistics for 2020 -

Charts and Data - Convince & Convert. Retrieved November 26, 2020, from
https://www.convinceandconvert.com/content-marketing/podcast-statistics-for-2020-charts-and-dat
a/

Levick, R. (2016, September 12). The gutting of Wounded Warrior: How to kill a charity. Forbes.

https://www.forbes.com/sites/richardlevick/2016/09/12/the-gutting-of-wounded-warrior-how-to-kill-a-
charity/?sh=284a1548405b
References Cont.

Our Partners. (n.d.). Veterans in Global Leadership. https://www.vetsgl.org/our-partners.

Seck, H.H. (2019, August 9). After public crisis and fall from grace, Wounded Warrior Project quietly

regains ground. Military.com. Retrieved from:

https://www.military.com/daily-news/2019/08/09/after-public-crisis-and-fall-grace-wounded-warrior-p
roject-quietly-regains-ground.html