Sketch Pad for your Really Big Idea

name of this idea:

v.4. designer’s name(s):

These are the parameters to change when creating or refining a project or venture idea. Think of it as “sketching” the idea.

customer Who is the user or

beneficiary?
How does the user
use your offering?
Who are the people
involved in starting
this initiative or
venture?

people
Who is the economic How many buyers
What relevant What specific P C buyer or decision
maker?
are there?
experience do they knowledge do they
bring to the table? bring to the table?

VP

DC value proposition
directions: distinctive
1. Write the answers to each competencies O Why is the offering
important to the user?
Why is the offering
important to the
What substitutes and/or
alternatives do people have
question on Post-It Notes. buyer? to what you are offering?

2. Put them on the sketch pad Do you have any truly

in the areas marked. distinctive
competencies? *
3. If you don’t have enough
room, then simplify.

4. Assess your idea using substitutes &

the “idea critique pad“
and the “idea slide rules“
high offering alternatives
SA
- get yourself to the top
right corner of this impact- *Truly distinctive competencies What type of offering Name, describe, sketch
contribute to your capability to
impact

feasibility chart: is envisioned? i.e. or otherwise help

add value, and are at the same time: commodity, good, people visualize your
5. Repeat and replace + valuable and visible to the customer service, or experience? offering ...
Post-Its liberally until + rare among solution providers
you get there high + superior to those of competitors
feasibility
+ costly for others to imitate

proudly made available

under creative commons: by the innographer get feedback on your idea using the Idea Critique Pad at: http://theinnographer.com/toolkit/really-big-idea then take that
print your own on Tabloid size paper (11 x 17 inch) at: theinnographer.com/toolkit/really-big-idea feedback and chart it on the impact-feasibility chart using the idea slides rules at: http://theinnographer.com/idea-slide-rules